Radio daily (Oct-Dec 1949)

Wednesday. October 19, 1949 RADIO DAILY 5 PROmOTION Institutional An unusual combination of product and community relations advertising is being used by the Nineteen Hundred Corporation, St. Joseph, Mich., in sponsoring broadcasts of football games on the local station, WHFB. The manufacturer of Whirlpool home laundry equipment, largest industry in the St. Joseph 'area, is devoting three out of each program's six advertising announcements to news type messages about the company. These include information about the company's size, progress, and history. Other commercials concern products, but emphasis is on interpreting the company for the community. The broadcasts are of University of Michigan games. The series is on a statewide network, with local sponsors in the cities where it is heard. The six scheduled advertising announcements during the game are given by local station announcers. Giveaway Show, 5 W'kly, For Seeman, On WMCA (Continued from Page 1) Seeman Bros, in behalf of White Rose Tea and Coffee. The show, owned by William H. Weintraub & Co., Inc., which handles AirWick for Seeman Bros., consists of a musical bingo game involving home participation and is aimed to tie in closely with dealers, listeners and the station. J. D. Tarcher & Co., Inc., will continue to handle White Rose Tea and Coffee and other White Rose advertising as heretofore. Weintraub, however, will handle "Tune-O." WMCA staffer Joe O'Brien will act as emcee on the show with Jerry Shard and his orchestra handling the music. Listeners, in order to participate, must obtain Tune-O cards from neighborhood grocers. Each day, Shard will play several of 250 tunes listed and numbered on the cards. Upon identifying songs, contestants will proceed to fill in their cards in the usual bingo fashion, earning the daily loot with winning cards and fast phone calls to the station. Moving to San Francisco Chicago — Nikki Kaye, well-known radio and television writer-director, leaves Chicago Oct. 24th to take up residence in San Francisco. She is remaining in town until the conclusion of the Tribune Fashion Show at the Gold Room of the Congress Hotel. READY TO PRODUCE RESULTS for a radio, radio-rv station, or agency that's looking for an aggressive promotion and merchandising man. Over 10 years newspaper and radio experience. Write Box 279, RADIO DAILY, 1S01 Broadway, N. Y. C. WHLI Dollar Volume 40% Above Last Year (Continued from Page 1) ness to be "the highest in the station's history" of more than two years, Lenn reported the following new and national and local spot advertising accounts: Chrysler Corp. for Dodge sales (Ruthrauff and Ryan agency); Beverwyck Breweries, Inc. (McCannErickson agency); F. W. Woolworth, Co. (Lyn Baker agency) ; Trunz, Inc., food chain (Plaza agency); Ex-Lax, Inc. (Joseph Katz Co., agency); River Brand Rice Mills, Inc., for Carolina Rice (Donahue and Coe, Inc., agency) ; Isbrandtsen and Sons, Inc., for 26 Coffee (Cowan and Dengler agency), and Pictsweet frozen foods (Brisacher, Wheeler and Staff agency). Long Island firms who have purchased spot time include ThomasMack, Inc., of Hempstead (furniture); Leedor's of Hempstead (dept. store); Saul's Men's Shop of Mineola; J. and J. Miles Rubber Co. of Long Beach; Fuel Oil Distributors of Hempstead; Mineola Fair Committee of the Queens-Nassau Agricultural Society, and the Holiday Line Publishing Co. of Garden City. Lenn also announced the signing of 52-week contracts for two new accounts and the renewal of a third contract. Renewing for its third year is Gutowitz Jewelers of Hempstead which sponsors seven 10-minute programs weekly, 3:35 to 3:45 p.m., on "Musical Playhouse." New contracts included the Macru Gas and Oil Sales Corp. which will sponsor seven five-minute newscasts weekly, 8:30 to 8:35 a.m., Monday through Saturday, and 12:30 to 12:35 p.m., Sunday, to plug the sale of Duel gasoline. Ideal Insulators of Williston Park and Patchogue, L. I., home improvement service, will sponsor four 15-minute programs weekly, 7:15 to 7:30 a.m., Tuesday, Thursday and Saturday on "Commuters' Time," and 1:15 to 1:30 p.m., Sunday, on "Luncheon Melodies." In addition, Ideal Insulators has purchased a series of spots. Television Is Topic Of REC Luncheon (Continued from Page 1) Hotel Roosevelt, tomorrow at 12:30 p.m. Subject for discussion is "Television's Fifth Network" with Richard W. Hubbell acting as moderator. Miss Mary Pickford, previously announced as a guest speaker, will be unable to appear. Among the guests at the meeting will be Emilio Azcarraga, Mexican radio and TV executive and industrialist. Seeks Radio Degree San Antonio, Tex. — Peggy Whiteside has resigned her post as secretary to Rex Pries, sales manager of KTSA here to enroll at the Texas University at Austin where she will study for a degree in radio at the Radio House. CBC Policies Criticized By Petition From CKRC (Continued from Page 1) field of arts, letters and sciences and held its three-day Winnipeg hearing last week. The CKRC brief termed the regulatory powers of the CBC "not only unfair; but a definite retarding influence on the progress of broadcasting in this country." The brief cited two particular regulations. The first bans commercial spot announcements in evening hours. This ban, the brief contended, precluded the small advertiser from reaching an evening audience and handicaps him against the larger advertiser who can afford 15 or 30-minute programs. It also took issue with the ban on mention of prices on the air, rescinded in 1948. "The point here," the brief said, "was not that a situation has been corrected, but that an undesirable situation, from everyone's point of view, was allowed to exist for a great number of years. "These two regulations have been barriers to better broadcasting through curbing earnings and consequently, operations and programming of privately-owned stations." Stork News Petersburg, Va. — James E. Lowell, account executive at WSSV, Petersburg, is the father of a baby girl. AGENCIES BROOKE, SMITH, FRENCH & DORANCE, INC., Detroit and New York advertising agency, announces the appointment of Gerald J. Weipert to its radio and television staff in the Detroit division. Weipert formerly was on the television staff of WWJ-TV. PROMOTION of four staff members in the Los Angeles office of Buchanan and Company has been announced by Frederick N. Polangin, vice-president and manager. Sherrill Mastos has been named production director, Lee Lewis media director, Mary Jane Kuelgen executive secretary and Jeanette Linck business manager. BLAIR-TV, INC., has been engaged as exclusive national representatives for WBRC-TV, Birmingham. Blair-TV, Inc., was formed in January, 1949, as exclusive national representatives of television stations, with William H. Weldon, formerly New York vice-president of John Blair & Company, as president of the organization. GEORGE BEYER JR., formerly with Young & Rubicam, Inc., has been named advertising manager of Cannon Mills, Inc. UNFAIR „rr;prs' Recently Unfair «° ^r^"drew 2,000 KYW's Johnny Deega ^ fepUeS " C^ntesTon the Midday the-Tune Conte^ ^ ^ The Review and Gene re following weeK, j received ported 3,600 ^eceso ma ^ from a five-day offer _o ^ ^ station. PHILADELPHIA 50,000 WATTS NBC AFFILIATE KYW WESTINGHOUSE RADIO STATIONS Inc WBZ • WBZA . KDKA • WOWO • KEX . KYW . WBZ-TV National Representatives, Free & Peters, except for WBZ-TV; for WBZ-TV, NBC Spot Sales