Radio daily (Oct-Dec 1949)

RADIO DAILY: Wednesday, October 19, 1949 Radio's Future Rosy, Kintner Tells AWNY (Continued from Page 1) consumer demand for existing products and spurs the invention and creation of new products." At the present time, he said, 2,450.000 families own television sets. As of January 1 this year, according to Broadcast Measurement Bureau estimates, there were 39,281,000 radio families. It is interesting to KINTNER note, he added, that during 1948 there were twice as many new radio families as there were television families. It is estimated that by the end of 1953 the total number of television sets will be approximately 17 and a half million, which is less than half of the total number of radio families today. "Obviously," Kintner said, "there is competition between media. But each day, each person is faced with competitive decisions — whether to read a book, to go for a walk, to listen to radio, to attend the theater, to listen to and view a television program. This competition makes each medium progressively better, better in entertainment, news and education fields, and better as a producer of advertising revenue. "I am confident that this healthy growth will continue. The population is increasing, the demand for goods is increasing, individuals have leisure time that would have been unthinkable 20 years ago. This vastly increased potential audience is a challenge to all media seeking its time, and a challenge to all advertisers seeking to sell its products. Charles Buddy Rogers was also a guest speaker at the luncheon. Rogers, who is featured on "Pick A Date With Buddy" on the ABC network, spoke on the subject of radio salesmanship and outlined some of his experiences in radio and films. Kiernan Marathon Walter Kiernan, commentator for WJZ, New York, will put in an 18hour day on the air on Tuesday to celebrate the advent of his first coast-to-coast commercial show on ABC, "One Man's Opinion." The program will be sponsored by Philip Morris, 12:25-12:30 p.m., across-theboard, starting Monday, Oct. 24. Kiernan will continue his morning show on WJZ. School Broadcast Equipment FM Transmitters Magnecord Tape Recorders MILLS RECORDING CO. 161 N. Michigan Ave. Chicago, III. (See our exhibit at the Sherman) School Broadcasters Honor Stations For Education-Aid I Continued with the St. Louis public schools, for the program, "Our Missouri Competition" and also garnered sixth place award, again with the St. Louis public schools for the program series, "Science For You." Among non-commercial stations, WABE, owned and operated by the board of education, Atlanta, Ga., won the top award for its series of nature programs titled, "Uncle Dan From Froggy Hollow Farm." KYW, Philadelphia, and the University Museum, that city, won third place honors among the conference awards for the program series, "Once Upon A Time." Others were: Other Awards Listed KDKA, Pittsburgh, for its radio adaptation of "Miss Hickory" for "The Child's Story" program; KATL, Houston, and the Houston Public Schools for their series of "InSchool" broadcasts and for the radio lesson titled "Square Dancing"; WQXR, New York, for the program series, The New York Times "Youth Forum" with Dorothy Gordon as moderator; WCTC, non-commercial station at New Brunswick, for the program series, "Children Have Their Problems"; The Empire State Rural Radio Network for its program "Revolt of the Unhappy Clothes"; the Ithaca College Radio Workshop School of the Air for the program titled "Trees"; the University of Colorado for the program series "Today's Frontiers"; WBZ, Boston, two awards for its program series titled "Children's Corner" and for their program series "Listen and Learn" with Arthur Fielder receiving special recognition for his classroom concerts; KUOM, the University of Minnesota's non-commercial station for its program series, "Look What We Found"; KCMO, Kansas City, for its program, one of a series, "Report Card from Your Schools"; and WLS, Chicago, for its program series "Let's Go Places." Jennings, Judith Waller Speak George Jennings, director of the conference, opened the first day's session here Tuesday morning welcoming the more than 1,500 educators assembled here for the threeday confab. Judith Waller, a leader in educational broadcasting in this country, who is director of public affairs and educational programs for NBC in Chicago, followed Jennings and said that educational radio has certainly not realized its potential. Miss Waller predicted that in the future both television and facsimile would be used to great advantage in schools, supplementing the purely audio educational facilities now available in AM and FM broadcasting. She said that television especially would change the family habits and could lead to unlimited vast horizons in the field of education. She cited the need for more educational programs. Harold Shane, professor of educa from Page 1) tion at Northwestern University, said that television is now being used for educational purposes in five states and that in Philadelphia, alone, sets have been installed in 51 classrooms for education via television. Luncheon Today Principle event today will be the annual luncheon with Richard B. Hull, president of the National Association of Educational Broadcasters, presiding and Herold C. Hunt, general superintendent of the Chicago public schools, introducing the principal speaker, Benjamin Fine, education editor of The New York Times. Fine's talk will be "The Crisis in American Education." Panel discussions will mainly occupy the rest of the sessions, with the conference adjourning tomorrow night. Will View Phonovision Educational broadcasters will get their first look at Phonovision tomorrow (Thursday) when Zenith's pay-as-you-go television system will be demonstrated before the educators here in a special showing. In addition to the agenda published in last Friday's Radio Daily, a closed luncheon was held Thursday for some 27 Rockefeller Foundation alumni. Guest speaker was John Marshall, director of humanities for the John D. Rockefeller Foundation in New York. Included among the early arrivals was Dr. Franklin Dunham, chief of the radio section of the U. S. Office of Education in Washington. Dr. Dunham arrived here Monday following a meeting of some 100 members of the National Association of Educational Broadcasters at Ann Arbor, Mich, at which FCC Commissioner Frieda B. Hennock was one of the principle speakers. (Although Miss Hennock has been invited to the Chicago confab it appeared doubtful whether she could come here because of the current FCC color hearings in Washington). Dr. Dunham disclosed there are now 105 educational broadcasting stations in the country of which 33 are AM and the rest FM. He said he expected there would be another 100 10-watters in operation by June of next year. Bob Richards On Hand Other early arrivals here included Robert Richards, public relations director for the NAB, and Merrill Lindsay, WSOY, Decatur, representing the Illinois Broadcasters Association. George Jennings, director of the conference, and radio director for Chicago's public schools, revealed that the Chicago Vocational School is now the only public school in the country which has actual FM equipment and next February the school will inaugurate the nation's first course in High Frequency and Frequency Modulation broadcasting. Listener Program Praised By Coy (Continued from Page 1) in our American system of broadcasting has not been fully understood or appreciated. Listener criticism that is thoughtless or uninformed is of no value to the nation's broadcasters . . . nor is it of any assistance to the FCC in planning its regulatory policies." "What is needed," he went on, "is just the sort of intelligent, publicspirited and well-planned activity that your organization is now proposing to carry on. By studying programs carefully and evaluating them in terms of community needs, your association can make a major contribution to the common goal of raising our standards of radio service." Coy, Trammell Expected At WIS Celebration Columbia, S. C. — The weekend of Nov. 19-20 has been set by G. Richard Shafto, general manager of WIS and WIS-FM, for the official opening of the new WIS studio and office building. Wayne Coy, FCC chairman, and Niles Trammell, NBC board chairman, have accepted invitations to attend the opening ceremonies, Shafto said. Shafto himself has just left for Paris, where he will serve as U. S. delegate to the UNESCO radio conference. In honor of the WIS celebration, NBC will originate two of its coastto-coast shows in the new studios — "Radio City Playhouse," and "Theater Guild On The Air." 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