Radio daily (Oct-Dec 1949)

Thursday. October 20, 1949 _ _ _ _ _ RADIO DAILY= * AGENCY NEWSCAST ^ PHILADELPHIA CLUB OF AD-j VERTISING WOMEN saluted Sears Roebuck and Company, with guest speaker M. Z. Kissileff, Philadelphia sales manager of Mail .Order, at their second meeting of the Fall season at the Poor Richard Club. The meeting was presided over by PCAW president, Alice Mooney. FREDERIC W. ZIV CO,, of New York, Cincinnati, Chicago, and Hollywood, producers of transcribed radio programs, has appointed Tom Privette as Southeastern division sales manager. Privette, who has been with the Ziv Co. since 1944, working out of their Atlanta, Ga., offices, will continue to make his headquarters in that city. HOWARD SELGER has joined the promotion department of Edward Petry & Company, Inc. For the past 15 years he had done sales research for NBC and ABC. STANLEY HOME PRODUCTS, INC., manufacturer of household products, has selected the Charles W. Hoyt Company, Inc. as its advertising agency, it is announced by Mr. F. S. Beveridge, Stanley's founder and president. Stanley's forthcoming campaign will mark its initial entry into the field of American advertisers. STUART B. GREENFIELD ASSOCIATES, publicity and public relations firm, announces the opening of their new offices in The Empire State Building. PRESBA, FELLERS & PRESBA, Chicago ad agency, announces the inauguration' of a' New Product Division,, complete in itself, having laboratory creative and testing facilities with a staff of specialists capable of originating brand new products, rejuvenating, old ones, styling the package, creating the trade mark and/or slogan and "predetermining product acceptability and markets before the start -of advertising and sales efforts. if H. CLACK & BEMPORAD COMPANY, manufacturers of American Lady Rugs, have appointed .Wilson, Haight & Welch,. Inc., New York office, as their advertising agency. Television and other media will be used. WILLIAM H. DAVIDSON, since 1947 in station relations with the American Broadcasting Company, has joined the New York office of Free & Peters, Inc. as an account executive. His agency associations have included J. Walter Thompson and Benton & Bowles, both in New York. ALLEN DUCOVNY has joined the radio department of Kenyon & Eckhardt, Inc. in a Radio-TV production capacity. He was formerly associated as a producer-director with Robert Maxwell Associates and as director of public relations with Superman, Inc. . . . New additions to the K&E copy staff are Robert W. Garrison who joins the Detroit office, and Toni Block, who joins the New York office. CBC Int'l Service Opens Songwriting Contest (Continued from Page 1) casting organizations in other countries for Canadian songs. . . . and has been embarrassed by their parity." The competition began this week and is open to all composers domiciled in Canada. Its basic idea is to try to secure "vocal settings of words by Canadian poets." "Canadian music is more highly regarded by listeners overseas than most Canadians imagine. The instrumental compositions broadcast by the Voice of Canada have been generously acclaimed in other countries," he said. Most compositional styles would be acceptable, he said, and accompaniments may be for piano, small string group or small mixed instrumental group. The contest closes January 6, 1950 and each entry must be accompanied by an appropriate form obtainable from the International Service here, it was announced. A contestant is not limited to one entry. "This is not an exclusively highbrow competition although serious music is invited and will be given 'Radio Theater' Leads Hoopers And Nielsens (Continued from Page 1) in the Hoopers with 18.0. "Fibber McGee & Molly" was third in the Nielsen's with 18.5 and iilfth, in the Hoopers with 16.7. Bob Hope was third in the Hoopers with 18.4 but did not appear in the Nielsen ratings because he had not returned to the air in time, to be included in the latter. In this connection, it must be borne in mind that the Nielsen report was for the middle of September while that of Hooper was for the middle of this month. "Crime Photographer" took fourth place in the Nielsens with 16.5 and 13th place in the Hoopers with 12.9. "My Friend Irm'a" followed the "Photog" with a close 16.4 in the Nielsens and took seventh place in the Hoopers with 15.5. Walter Winchell returned to the air with a 13.4 rating in 15th place in the Nielsens. He ranked sixth in the month-later Hoopers with 15.6. the fullest consideration. It is hoped that as a result of this competition much authentic Canadian material of high quality will be made available for use by the C.B.C." Minister Without Portfolio Travels Light He — and members of his staff — get around. They're looking for the low-down on what's going on. He says. "The only reason I have the listening audience I have is because over a period of years I have told the public the truth and they have known that I was telling them the truth, and subsequent events have proven that I was doing so . . ." He's a minister without portfolio, serving his loyal audience with alert and acute analyses of "the top of the news as it looks from here.' Currently sponsored on more than 300 stations, his broadcast— the Fulton Lewis, Jr. program — is the original news co-op. It offers local advertisers network prosier at local time cost, with pro-rated talent cost. Since there are more than 500 MBS stations, there may be an opening in your city. If you want a ready-made audience for a client ( or yourself) , investigate now. Check your Mutual outlet — or the Co-operative Program Department, Mutual Broadcasting System. 1 I 10 Broadway, NYC 18 (or Tribune Tower, Chicago, 11).