Radio daily (Oct-Dec 1949)

4 RADIO DAILY Thursday, October 20, 1949 SOUTHWEST THE promotion department of WBAP-TV, Fort Worth, taught a new trick to Sally Rand, admitted master in the art of free publicity, when she was guest on Wilma Ruth-' erford's "What's New Ladies" show. Department was able to persuade papers to change program listing for the one-time shot, to "What's Nude Ladies." La Rand was fully clothed for her TV appearance, prompted by visiting Fort Worth friends cultivated during her 1936 Nude Ranch Show during the Frontier Centennial. KFJZ, Fort Worth, has expanded the local sales staff by the addition of Clyde Smith, former manager of KSEL, Lubbock, and L. P. (Buster) Perkins who comes to radio from retail sales and merchandising in the shoe and jewelry trade. According to Clyde Pemberton, commercial manager of the Fort Worth MBS outlet, the additional personnel is the result of increased accent on the local picture. Bobby Bragen, youthful manager of the Texas League Fort Worth "Cats" turned sports commentator when he inaugurated a quarter-hour strip at 8: 00 p.m., across-the-board on KFJZ, Fort Worth. "The Bobby Bragen Show" will feature inside sports stuff and has Blackie Sherrod, from the Fort Worth Press sports department as assistant in the series. Clyde Rembert, managing director of KRLD-AM-FM-TV, and his entire executive staff, were guests of the Dallas Advertising League at its weekly luncheon. Club was given a preview of the KRLD-TV plan of programming and shown the CBS television promotion film which had special KRLD-TV produced trailer added. Rembert told that KRLD-TV expected to be on the air shortly after November 1st or as soon as the new antenna, described as the first 6 bay assembly, could be erected. The KRLD studios and offices will be moved to the new location at Herald Square as soon as building is completed. Executive group attending with Rembert were Bill Roberts, commercial manager, Jim Crocker, assistant manager, Roy George, program director, Roy Flynn, chief engineer, and Ves Box, chief announcer. Announcing a new policy of "block programming," Bill Weaver, manager of KLIF, Dallas, flagship for Liberty Network, has filled his 9 to 10 a.m. period with transcribed features. Easy Aces, Career of Alice Blair, Editor's Daughter, and Linda's First Love will be regular Monday through Friday fare on the Dallas independent. AC-DC Transcription Players Tape, Wire, Disc Recorders Sales — Rentals — Service MILLS RECORDING CO. 161 N Michigan Ave. Chicago, III. De 2-4117 Win thf City Wordage. . . ! • • • George Jennings can take a well-deserved bow for bis excellent handling of the 13th annual School Broadcast Conference which winds up its successful three day meet at the Sherman Hotel today. . . . Zenith's Phonovision demonstration today ClllCClQJO is exP°c,e<1 '° start a 'ot °* yackety-yak among the educators. They can visualize Shakespeare's three act dramas being presented for the youngsters at a fast two-bits per hour's viewing. . . . Biggest exhibitor here at the confab is Mills Recording Co. of Chicago. Manning the exhibit are owner Ron Mills. Gene Cleary and Bob Shapiro. . . . Beg pardon. It was "Sock" Hettler who resigned from WOri's sales offices here and not John Shelton. And WOR s Al Schroeder here says our reports about the New York station closing their Chicago office are untrue. He it He it • • • NBC's Bill Ray didn't let CBS' Don Kelley get away with the Pandit Nehru scoop. The Indian biggie made an exclusive appearance here on WBBM. Bill Ray countered with an exclusive appearance of Sam Engel, the man who mulcted millions from amorous damsels. NBC even footed the phone bill for <Engel's long-distance call to his wife in New York State. . . . Larry Jb'otine has been signed to do another set of tunes for World Broadcasting System. . . . Matt Hale has resigned from Harmony Records to team up with his buddy — Tower disc-owner Dick Bradley. Their first joint coup d'etat was selling the Teddy Phillips Tower record of "Charley, My Boy" to London Records. . . . Jerry Campbell has resigned as Chicago manager for the Donald Cooke rep firm to devote full time to his expanding CampbellCahill TV film production firm. The new Donald Cooke offices have been moved to 228 N. La Salle Street with Fred R. Jones and Fred Syrruanski in charge. The Fred duo also represent the Alaskan network. He He He it • • • "Kukla. Fran and Ollie" couldn't attend the 4 A's meet at the Drake Hotel last week so they sent transcribed messages. The Burr Tillstrom troupe were in Washington demonstrating their puppetry in color for the FCC. Though not here in person the ad-men guffawed at the extremely clever advertising film of "Kukla, Fran and Ollie" which they had done on a previous NBC telecast for RCA-Victor. It showed that it takes advertising to move goods — no matter how good the product is. . . . Latest addition to the disc jockey ranks is ex-Chicago "Sun" columnist Dale Harrison. He spins the platters for a half-hour at mid-night across the board over WENR. Local restauratuers are his sponsors with Ray Freedman and Associates handling the account. ... And Dirk Courtenay is back on WENR with his quarter-hour deejay show at 12:30 a.m. nightly for the Clark (always open) Theater. W. B. Doner is the agency. Hr He it it • • • Will DuMont continue to televise Al Morgan's shows when he leaves Helsing's Vodvil Lounge for a 13-week midwest tour next month? . . . Frankie Laine snuck into town over the week-end and recorded a new "sleeper" at the Universal studios here for Mercury. Art Talmadge and .the Mercury boys are keeping mum but their grins indicate that they may have a new "Lucky Old Sun" on their hands. . . . WGN and Mutual are getting the bird for the 23rd straight year. Iln this case, though, it pays off. American Bird Products, Inc., through Weston-Barnett, Inc., Chicago, sponsoring "American Radio Warblers" over WGN and Mutual for 23rd year. Quarter hour show is broadcast on Sundays. PROmOTION Merchandising Prior to the return of Duffy's Tavern to the air under the sponsorship of Blatz Brewing Co., of Milwaukee, Blatz distributors and salesmen in the WOAI, San Antonio, listening area met in the studios of WOAI to discuss plans for helping Ed "Archie" Gardner sell "Milwaukee's finest beer." Dallas P. Wuant, WOAI promotion manager, and Frederick A. Krivan, state manager for Blatz, addressed the meeting. Philip M. Kerr, district manager for Blatz, was host at a barbecue supper following the meeting. WCAU And Radio Sales Join Hands At Waldorf The joining of WCAU and WCAUTV, Philadelphia, with CBS Radio Sales for representation in New York was formalized this week at a luncheon at the Waldorf-Astoria. Among the speakers at the luncheon, which simultaneously honored WCAU's new president, Don Thornburgh, were Bennet Larsen, director of TV operations; Norris West, assistant program director; Alex Rosenman, sales manager; Robert N. Pryor, promotion manager, and John "Chick" Kelly, publicity director. In making their sales pitch, the WCAU officials used slides to demonstrate the station's "umbrella" coverage, its "top" program ratings, and its emphasis on local programming and local personalities. The station's beginnings and its development were cited by several of the speakers. 'Dallas' 12 Years On Air "Stella Dallas," NBC's daytime serial drama, will begin its thirteenth year on the air Monday, October 24. WEVD 117-119 W. 46 St HENRY GREENFIELD, Mg. Director N.Y.19 4