Radio daily (Oct-Dec 1949)

RADIO DAILY: Thursday, October 20, 1949 N€UI BUSINESS WCBS, New York: Lamont, Corliss & Company for Nestles "Quick," has purchased two participations per week on Wednesday and Saturday in the Margaret Arlen program for 13 weeks beginning Oct. 26 through Cecil & Presbrey. Vick Chemical Company, through Morse International, also contracted for Margaret Arlen announcements, Tuesday, Thursday and Saturday for 13 weeks. Interwoven Stocking Co., through United Advertising, signed for three weekly participations, Monday, Wednesday and Friday in the Jack Sterling program, fior a 13-week period. Crosley Corporation (Shelvador Division), bought three participations. Monday, Wednesday and Friday, in the Jack Sterling program for three weeks, through Benton & Bowles. Brown & Williamson Tobacco Corp.. for Kool Cigarettes, also purchased Monday, Wednesday and Friday participations for a 13week period in the Jack Sterling program through Ted Balis, Inc. Procter & Gamble for Duz, purchased nighttime station breaks. Monday, Wednesday, Friday and Sunday for five weeks, through Compton Agency. Daytime station breaks, three per day on weekdays and one on Saturdays, pucchased by S.O.S. Corrjpany for Scouring Pads, the business being placed through McCann-Erickson, Inc. WWRL, Woodside: River Brand Rice Mills, Inc., through Donahue & Coe, New York, has purchased two spot announcements daily for an indefinite period in behalf of "Carolina Rice.*' J. Strickland & Co., through Getz Grenshaw Adv. Agency, Memphis, has purchased two spot announcements daily for one year on "The Afternoon Swing Session" in behalf of Royal Crown Hair Pomade. Quaker Oats Co.. through Ruthrauff and Ryan, Chicago, has purchased three 15-minute periods weekly for an indefinite period beginning Nov. 7. Program was the "Afternoon Swing Session" featuring Phil Gordon. Product involved is "Aunt Jemima's Self-Raising Flour." WGN, Chicago: Peter Paul, Inc., Naugatuck, Conn., has renewed the sponsorship of "Robert Hurleigh and the News," 8 to 8: 15 Monday, Wednesday, and Friday, for 52 weeks. The Peter Paul, Inc. agency is PlattForbes, Inc., New York. Seek and Kade, Inc., New York, for "Pertussin," will sponsor three weekly announcements in the "Virginia Dale" program, 9:30 to 9:35 a.m., Monday through Friday. Erwin, Wasey, & Company, New York, handles the account. The Kellogg Company, Battle Creek, Mich., for "Pep," will sponsor three weekly one-minute announcements for 52 weeks. The advertising account is handled by Kenyon & Eckhardt Company, New York. Political Parties Buy Time For Fall Elections In East (Continued "free and equal" political time available to all parties on non-commercial basis, virtually all other local stations are selling time for hard cash, during peak listening periods, to all legally-constituted parties. The elections involve city, state, and Senatorial posts in New York, and the gubernatorial chair in New Jersey. Radio-wise, the various committees for the election of Herbert Lehman, the Democratic Senatorial candidate, and Sen. John Foster Dulles. GOP candidate, were more active than the others, since the Senatorial contest promises to be the closest. Among the candidates making use of television is Oren Root, running for the borough presidency of Manhattan, who is appearing over WNBT in a weekly 15-minute panel discussion series, sponsored by the Republican-Fusion Party. Here is a station-by-station rundown of paid political broadcasts, including recent, current, and future programs: WMCA: To the Wine, Liquor and Distillery Workers Union, two quarter-hours; the ILGWU, two quarter-hours; the Transport Workers Union, one quarter-hour; the American Labor Party Municipal Campaign 'Committee for Marcantonio for Mayor, seven quarterhours, 24 30-second spots; the ALP Citizens Committee for Marcantonio, 25 quarter-hours, one halfhour; Coordinating Committee 'of Independent Democrats for Lehman, 12 half-minute spots; Independent Citizens Committee for Lehman, 12 quarter-hours; Republican State Committee, four quarterhours; Oren Root, Jr., Dinner Committee, one quarter-hour; N. Y. Council ALP for Ewart Guiner, five quarter-hours; Brooklyn Citizens Committee for Abe Starke, 11 quarter-hours, 45 one minute spots; Committee of Neighbors for Newbold Morris, 20 five-minute spots; Citizens Committee for Morris, one half-hour, 26 quarter-hours; Harlem Communist Election Campaign Committee, one quarter-hour. 19 10-minute spots, 45 half -minute spots; Social Labor Party of America, three quarter-hours; Fair Deal Democrats, 48 half-minute spots; Ind. Citizens Committee for Robt. Wagner, Jr., 12 half-minute spots; Ind. Citizens Committee for O'Dwyer et al, 13 one-minute, 19 halfminute spots; Joint Labor Committee for O'Dwyer, nine half-minute spots, 10 quarter-hours; N. Y. State Rep. Committee for Dulles, 15 oneminute spots. WQXR: To the Independent Citizens Committee for Lehman, six quarter-hours; to the Women's Division of the Citizens Committee for Lehman, five quarter-hours; to the Campaign Committee for Morris, Uviller & Deserio, ten quarter-hours; from Page 1) to the Republican State Committee for Dulles, three quarter-hours; to the Joint Labor Committee for the Re-election of O'Dwyer, Joseph, and Impellitieri, three quarterhours. WCBS: The Citizens' Committee for Lehman has bought a total of ten 15-minute periods. The New York State Republican Committee for Dulles has bought six fifteenminute periods, and two halfhours. Broadcasts for both Dulles and Lehman will be carried on a state-wide CBS network, as well as WCBS. The Independent Citizens' Committee for the re-election of Mayor O'Dwyer has bought one half-hour and one 15-minute program, plus a schedule of rotating station breaks heard last week. WMGM: Five 15-minute periods and one half-hour to the Committee for John Lundy for Queens Borough President; one half-hour to the Kings County Democratic Committee for Lehman, Cashmore, and O'Dwyer; one half-hour to the Independent Citizens' Committee for O'Dwyer; 15-minutes for Oren Root; nine 15-minute periods to the United Labor Committee for O'Dwyer, Impelliteri, and Joseph; spot campaigns for the various candidates. WBNX: (English and foreign-language) A total of 51 spots, in English, for O'Dwyer; for Dulles, five 15-minute periods in German, three five-minute periods in French, three in Italian, 12 spots in German, one in French, and 12 in Italian. WOR: Four 15-minute periods to the New York AFL for Lehman; three 15-minute periods to the New York Liberal Party for Newbold Morris; three quarter-hours to the N. Y. GOP Committee for Dulles; three quarter-hours to the New Jersey State GOP for the re-election of Gov. Driscoll. WNBC: Nine quarter-hours to the Campaign Committee for Morris, Uviller & DeSirio; two quarterhours for Robert Wagner Jr.; one quarter-hour to the N. Y. Liberal Party for Morris and Lehman; one quarter-hour to the Independent Citizens' Committee. WJZ-ABC: To various GOP organizations, a total of 19 broadcasts aggregating five hours on a New York state network; to the Democrats, one 15-minute broadcast on the state-wide web; on WJZ only, eight broadcasts totaling 65 minutes for Democratic candidates, nine broadcasts totaling 150 minutes for the American Labor Party, ten broadcasts totaling 175 minutes for the Independent Citizens' Committee, 13 broadcasts totaling 195 minutes for the Liberty Party, and two broadcasts totaling 45 minutes for the Joint Labor Committee; over W.IZ-TV, one 15-minute telecast on behalf of Liberal Party candidates. C0AST-T0 COAST O/go Naranjo Joins WCOP Boston, Mass. — Olga Naranjo has joined the staff of station WCOP as secretary to promotion manager John Wilkoff. She formerly was employed at WEEI, local CBS outlet. Phone Conversation Broadcast Houston, Tex. — Major Oscar Holcombe attending the International Conference of Mayors at Geneva, Switzerland, telephoned the first of a series of reports to Bob Gray, news editor of KXYZ. The entire conversation between Gray and the Mayor was rebroadcast later in the evening. Join KOAC Staff Corvallis, Ore. — KOAC announced recently the addition of two new staff members, Elizabeth Dotson, formerly with the State Library, Salem, as director of the Oregon School of the Air; and Donald S. Somerville, formerly director of radio at the University of Wyoming, as School Specialist in Radio. Both of the new staff members participate in educational features of the station which are part of its school broadcast service. Brown Celebrates Anniversary Hartford, Conn. — Carlton Brown, transmitter engineer at WDRC-FM is observing his tenth anniversary with the station during October. Brown joined the FM outlet in 1939, and has his headquarters at the Meriden Mountain transmitter of the station. New Addition To WMTR Morristown, N. J.— WMTR announced this week the addition of Charles S. Herman as full-time continuity writer. Herman, a resident of Elizabeth, is a 1949 graduate of Rutgers University. His previous experience has been with a large Newark advertising agency and with the magazine. "Television World." Program For Women On KOAC Corvallis, Ore.— KOAC, educational broadcasting service, announced the new series of programs "Especially For Women" directed by Lee Stringfellow Nelson, in charge of women's programs for the state station. The new schedule began last week, and features twice-daily programs in co-operation with the School of Home Economics at Oregon State College and the Agricultural Extension Service, as well as daily features in co-operation with women's organizations. WNJR Broadcasting Games Newark, N. J. — Harry Goodwin, general manager, announced that WNJR will broadcast play-by-play descriptions of all the home basketball games of Seton Hall College, South Orange. The first game will be aired December 5th with Harry Nash and Bill Moore handling the broadcasting.