Radio daily (Oct-Dec 1949)

Friday, October 21, 1949 RADIO DAILY: new Business WEWS, Cleveland: Standard BrewingCompany — Wrestling, (DMCHI) once weekly, Saturday nights, ten minutes after end of hockey game. Agency: Gerst Advertising. Pepsi-Cola — Renewal of one-minute spots, five days a week, Mondays through Fridays, on "Dinner Platter," for 13 weeks. Direct contact. Clark Candy Bar — One-minute spots, Mondays, Tuesdays, Thursdays, and Fridays from November 14, 1949 through February 10, 1950. (film spots.) Agency: Batten, Barton, Durstine & Osborn. Airwick — 20second spots, one time weekly on Thursdays. Begins October 27; 26 weeks. Agency: William H. Weintraub, New York. Penny-Wise Plastics — 2-time participation on "Distaff." Direct contact. Transvision, Inc. — Participation, five days a week, Mondays through Fridays, on "Dinner Platter." Direct contact. O'Keefe's Ale — "Mr. O.K. Weatherman" — six times weekly, Mondays through Saturdays. 13 weeks, beginning October 31 through January 28, 1950. Agency: Armand Weill, Buffalo. Reddi-Wip Mfgr. Co. — participating spots on "Distaff," three times weekly, Tuesdays, Thursdays and Fridays. 13 weeks. Agency: Richard T. Brandt. Inc. WMCA, New York: Krasdale Foods, in signing a 52-week renewal of a schedule of programs and spot announcements, will present "Woman's Side Of The News" with Betty Kay, 8:30 to 8:35 a.m., Monday through Friday. In addition to the news feature, Krasdale continues its schedule of 15 spot announcements weekly. The campaign was handled through Green-Brodie with Dick Brahm acting for the station in the negotiations. Fairmont Foods has begun a 13week campaign of spot announcements promoting client's frozen food products. Doyle, Dane, Bernbach, Inc., placed this account through Mort Fleischl, WMCA account executive. Fleischl also handled a 26week spot announcement campaign for Babka Pastry Shops, through A. W. Lewin Company. Geneva Furniture Company will sponsor Larry Curtis in a new "Musical Star Time" session from 5:45 to 6:00 p.m., Sundays. Dickerman Advertising Agency arranged this series. Whitehall Pharmacal Company has signed a 22-week series of announcements promoting Guards Cold Tablets. This schedule was negotiated through The Biow Company. Kirby Makes Debut On WAPI Birmingham, Ala. — Jim Kirby has made his bow on WAPI and WAFM with the "Hayloft Jamboree," a sixday a week program. Kirby, who has 15 years of radio, stage, screen and TV experience, was formerly on some of the leading network programs and orchestras. Chicago Music-Appreciation Being Underwritten By AFM (Continued from Page 1) recitals will be given at the schools within the next six months, according to Petrillo's plan. A special conductor will act as narrator and explain the music that will be played. In addition to the live concerts given by Petrillo's unemployed musicians, the musicians are also planning to give a series of musical appreciation concerts over the Chicago Board of Education's FM station, WBEZ. It is not planned to broadcast these programs over commercial AM stations. Frieda B. Hennock, FCC Commissioner, who was to have been the honored guest at the final day's luncheon hosted by the NAB's 9th District Association of Women Broadcasters, wired her regrets that urgent business at the FCC hearings in Washington prevented her from coming to Chicago for the event. At The Drake Next Year While no definite date has been set for next year's confab, director George Jennings told Radio Daily that it is planned to have the 14th annual School Broadcast Conference at the Drake Hotel here in Chicago next October. Some 1,500 educators were present at this year's three-day conference. Jennings also thanked Radio Daily for its outstanding coverage of the conference. Robert K. Richards, director of public relations and publications for the NAB made several proposals for cementing relations even further between commercial and educational broadcasters. Richards suggested Nobors Will Join KTHT As Program Director Dallas — Bill Bennett, general manager of KTHT yesterday announced the appointment of Ted Nabors as new program director of the Houston MBS outlet. Nabors, formerly program director of KTRH, Houston, comes to KTHT after fifteen years on the staff of the Houston CBS station. According to Bennett, Nabors will be charged with planning and emceeing the expanded program schedules currently planned when the new studios will go into operation. The modern radio theater, with a seating capacity of 300, will be used to accent local audience participation shows with Nabors at the mike. Nabors will also inaugurate a twohour participation show "Top of The Morning" from 7:00 to 9:00 a.m. across the board. King Returns To Radio San Bernardino, Calif. — Austin King, advertising and radio man, has joined the sales staff of KITO. King was formerly editor of the radio trade magazine "Rim," publicity agent for Spike Jones, Johnny Richards orchestra and other Hollywood personalities. that the NAB and educational broadcasters work together in putting out a guide book suggesting how educators can get time for public service programs and how best to utilize that time. Richards also proposed that some method be devised whereby educators and commercial broadcasters exchange personnel so both can get a slant of each other's problems. As an example of how the two forces can work together, SBC director Jennings pointed to the recently inaugurated "Illinois History Series" in which 15 downstate commercial stations who are members of the Illinois Broadcasters Association are each producing one of the programs in the series, and transcribing it for use by the Chicago Board of Education's station, WBEZ. In one of the concluding talks, Dr. Franklin Dunham of the U. S. Office of Education proposed the formation of an international educational radio organization. He said European countries, which he visited recently, are already in favor of forming such an organization. SOUTHWEST B USIEST man in Fort Worth radio is probably Fred Edwards, KFJZ staffer and former western bit player in Hollywood. 10:15-10:45 p.m. across-the-board begins to be a chore when added to a Tuesday thru Friday schedule of his "Cowboy Hit Parade," North Side Coliseum wrestling card on Mondays and the "Lone Star Jamboree" on Saturday nights. "The Old Scotchman's Scoreboard," on KLIF, Dallas, with Gordon McLendon in the title role, is rolling up new records for mail pull with his latest gimmick for Park Cities Frozen Food Company. Listeners pit their skill at predicting the outcome of Southwest Conference football games and divide game tickets, frozen food locker space and merchandise. Ray Conaway, who heads the news department at KTHT, Houston, has just been signed by Temple Lumber Company, on a Monday through Friday 12:00 noon news period tagged "The Temple Story." Strip will feature local news and interviews with local people who are prominent in the day's news. Conaway has also been bought three times a week on his 7:30 a.m. news stint by Black-Brollier. Inc. ALLEN BROWN'S k CORNER Allen Brown is new to New Yorklisteners. A folksy, natural personality he has an enviable record in selling advertisers' products. For complete details on ALLEN BROWN'S CORNER call the nearest WINS-CROSLEY sales office. ALLEN BROWN'S 8:30-9:00 a.m. daily. CORNER i r WINS ^ k 50KW NEW YORK J i