Radio daily (Oct-Dec 1949)

8 RADIO DAILY Monday, October 24, 1949 AGENCIES BENTON & BOWLES, INC. has ann o u n c e d the resignation of Robert W. Buckley from his post as business manager of the agency's radio and television department, effective Nov. 15, in order to rejoin the Ludlow Typograph Co. of Chicago as special assistant to the general sales manager. Buckley has been a sales executive for Ludlow for some years before re-entering the advertising and radio fields. Prior to joining Benton & Bowles, he had been media director and an account executive at Dancer-Fitzgerald-Sample and assistant network sales manager for CBS in Chicago. BROOKE, SMITH, FRENCH & DORRANCE, INC., Detroit and New York advertising agency, announces the addition of Roy M. Marshall to its traffic control staff in the Detroit division. KENNETH M. PARKER, formerly with WBBM, Chicago, and other midwestern and western stations, has joined SESAC, Inc., as field representative. HIRSHON-GARFIELD, INC., has resigned the Artistic Foundations account, effective Jan. 1. CLEMENTS CO., Philadelphia, has been appointed by the Blue Anchor Beverage Co., also of Philadelphia. HIRSHON-GARFIELD, INC., has been appointed by the Waltham Watch Co., Waltham, Mass. FREDERIC W. ZIV CO., one of the country's largest producers of transcribed radio shows, announces the signing of their "Cisco Kid" western by WSVS, Crewe, Va. Show will be heard on the station five times a week. KATL, Houston, has announced that it has appointed the Independent Metropolitan Sales as national sales advertising representative. Pool Coverage Set Highlight of today's UN Day observance will be the cornerstone ceremonies at the new United Nations Building on New York's East River, with President Truman, SecretaryGeneral Trygve Lie, UN Assembly President Carlos Romulo, Gov. Dewey and Mayor O'Dwycr participating. ABC and NBC have scheduled live pickups from 12:30 to 1 p.m. MBS will transcribe during this period for broadcast at 2:30 p.m., and CBS will do likewise for 4 p.m. airing. The ceremonies will be televised under a pool arrangement, to be handled by CBS-TV, from noon to 1 p.m. Today Is United Nations Day; Radio Accomplishments Noted (Continued from Page 1) die Eastern programs are beamed in 16 languages, Latin American programs in Spanish and Portuguese, Trans-Pacific in ten languages. The latter service utilizes four UN State Dept. transmitters and a BBC transmitter. In addition, recordings of programs of special interest are sent to stations in China, Pakistan, India, Burma, Siam, and the Philippines. The executive staff of the UN Radio Services is headed by Ben AYLEN jamin Cohen, assistant secretarygeneral, Dept. of Public Information. Peter Aylen is director of the Radio Division, and Carlos Garcia-Palacios is deputy director. W. Gibson Park is chief of production. Norman Corwin is head of special projects, and Dorothy Lewis handles U. S. Station Relations. The Canadian Broadcasting Corp. carried two important UN productions regularly on both national networks — CBS Trans-Canada, and the Dominion network, in addition to its own United Nations cmaterial. CBC shortwave transmitters beam UN programs to northern and central Europe, the Middle East, New Zealand and Australasia, and South Africa. Increased Coverage Noted The report noted a "marked increase" in UN coverage by U. S. stations and networks during 19481949, and attributed this increase to the UN resolution passed by the NAB in May, 1948, plus improved coverage by tradepapers. The daily program, "United Nations' "Today" is carried each evening by 170 stations of the Don Lee, Yankee, and Liberty networks. "Memo From Lake Success" is aired weekly by 96 CBS affiliates. "Two Billion Strong," a half-hour program, is carried each week by ABC. "UN Story" is a -weekly transcribed show Tribute To Radio Benjamin A. Cohen, assistant secretary general of United Nations, Department of Public Information, Friday paid tribute to ra-% dio for its support ofi U. N., in at special stated ment. Mr\ Cohen, said: "In behalfl of the De-\ partment of\ Public Inform at i o n I\ wish to take this opportunity to express to American broadcasters our appreciation of the comprehensive coverage of United Nations during the past year and upon the occasion of the United Nations Day celebration, October 24th. "The radio industry is rendering extraordinary service to the cause of peace and international understanding in bringing to so wide an audience important messages from delegates and information about the global activities of the United Nations commission and agencies." COHEN aired by 300 stations in areas not always covered by other UN programs. 'Personality' Shows Featured Two series of "Behind the Scenes at UN," transcribed five-minute profiles of UN personalities, were aired by 350 stations during 1948. "Little Songs About the UN," a series of one-minute jingles commissioned by WNEW, New York, were broadcast by hundreds of stations throughout the U. S. and other English-speaking countries, and are being translated into French. Another transcribed series of five-minute interviews, "Status of Women," has been distributed in the U. S., Canada, Australia, England, and South Africa. "Menjous" On New Time Following an absence of three weeks from the airlanes, WOR's "Meet The Menjous," starring Adolph and wife, Verree Teasdale, will resume broadcasting on Monday (24) at 11:30 a.m., and will continue to be heard Monday-throughFriday at the same time. Hospital Pickup Planned WWRL will broadcast exclusively the dedication ceremonies of the Lowenstein Pavillion at the Hillside Hospital, Bellerose, L. I., featuring Governor Thomas E. Dewey as the principal speaker, this afternoon 2: 30 p.m. Wilkins To Broadcast Roy Wilkins, acting secretary of the National Assn. for the Advancemen of Colored People, will broadcast a commentary directly from the Freedom Train on Oct. 27, 9: 4510: 00 a.m„ over WLIB. The train is scheduled to arrive in New York City today. 7th AM In Operation Fort Worth, Tex. — The seventh AM outlet for this city, KCUL, has taken to the air and is now operating 24 hours per day. Outlet is owned and operated by the East West Broadcasting Co. new Business WWBZ, Vineland, N. J.: DiPaola Clothes . . . men's clothing stores in Vineland, Camden, and Atlantic City bought two 15-minute segments of the "All Sports Parade" daily for thirteen weeks. Utilco Co. of Millville, N. J. signed for 10-minute programs featuring Dorothy Carlson, Monday through Friday for 26 weeks. Borough of Vineland Electric Department bought 8:00 a.m. newscast and 15-minute organ show on Sunday for 52 weeks. Weir Furniture Store of Glassboro, N. J., and Gertman's Shoe Store of Vineland, N. J. purchased participating spots on Fred Wood program. Foss & Co., Vineland paint manufacturers, purchased 2:00 p.m. newscast for 26 weeks. B & B Poultry Co. bought participating spots on Pete Taylor Show for 26 weeks. Nine local high school football games were sold to Harry Spiegel Enterprises, and Morie-Viola Co., contractors and builders. Kent & Sussex Racing Association of Harrington, Delaware purchased participating spots on "All Sports Parade." KNX, Los Angeles: Milani Foods, Los Angeles, will sponsor a 52-week series of once-a-week station break announcements beginning Thursday, November 3. Agency for the account is The Jordan Company, Los Angeles. The Bublichki Cafe, Los Angeles, will sponsor a 15-minute portion of the "Steve Allen Time" program on Saturdays, 12:05-12:20 a.m., PST. The Bublichki order is for 52 weeks. Telephone Sleuthing Pays Off On Newscast (Continued from Page 1) telephone conversations and came up with startling results. On news director McCarthy's 5 p.m. news broadcast, he stated that a gambling shut down had been ordered in Newport, Ky., one of Cincinnati's neighborhood communities immediately across the Ohio River. This news story flushed an anonymous telephone call from a Northern Kentucky listener who advised that the crack down had already vanished. Listeners Got All Details So Tom decided to see for himself and he set up his recording devices. Then he proceeded to call six of the largest gaming emporiums in Newport and asked: "are you going to have gambling tonight or is the lid really on?" He did not identify himself and employees of all the clubs called unhesitatingly told him that the tables would be operating. Tom finished his question only a few minutes before his 6 p.m. news broadcast so the listeners got the interview right off the original recording, complete with dial tones, wrong numbers and very frank reports.