Radio daily (Oct-Dec 1949)

2 RADIO DAILY Tuesday. October 25. 1949 Vol. 49, No. 16 Tues., Oct. 25, 1949 10 Cts. JOHN W. ALICOATE Publisher FRANK BURKE : : : : : Editor MARVIN KIRSCH : Business Manager Published daily except Saturdays. Sundays and Holidays at 1501 Broadway, New York, (18), N. Y., by Radio Daily Corp., J. W. Alicoate, President. and Publisher; Donald M Mersereau, Treasurer and General Manager; Marvin Kirsch, Vice-President; Chester B. Bahn, Vice-President; Charles A. Alicoijte, Secretary. Terms (Postage free) United States (other than California) $10.00 one year; California, $15.00. Foreign, $15.00. Address all communications to Radio Daily, 1501 Broadway, New York (18), N. Y. Phone Wisconsin 7-6336, 7-6337. 7-6338. Cable address: Radaily, New York. WEST COAST OFFICES Allen Kushner, Manager 6425 Hollywood Blvd. Phono: Gladstone 8436 WASHINGTON BUREAU Andrew H. Older, Chief 6417 Dahlonega Rd. Phone: Wisconsin 3271 CHICAGO BUREAU Hal Tate, Manager. 360 No. Michigan Ave. Phone: Randolph 6-6650 SOUTHWEST BUREAU Paul Girard, Manager Tower Petroleum Bldg., Dallas, Texas Phone: Riverside 3518-9 Entered as second class matter, April 5, 1937, at the postorhce at New York, N. Y., ■•nder the act of March 3, 1879. FINANCIAL (October 24) NEW YORK STOCK EXCHANGE Net High Low Close Chg. ABC 8Vi 8% 81/2 + Admiral Corp 28 27% 27 7/8 Vt Am. Tel. & Tel 144 143% 144 + V* CBS A 25 Va 24l/2 241/2 % CBS B 25 24l/4 24% + % Philco 30'/2 30 1/8 30y4 + V* RCA Common 13 123/4 123/4 V* RCA 1st pfd 71% 71% 71% % Westinghouse 29 285/8 28% 3s Westinghouse pfd. 99 98% 99 + v4 Zenith Radio 281/4 281/4 281/4 V* NEW YORK CURB EXCHANGE Hazeltine Corp. . . 141/2 141/2 % Nat. Union Radio. . 2% 23/4 2% OVER THE COUNTER Bid OuMont Lab 14V4 Stromberg-Carlson 13 U. S. Television % WCAO (Baltimore) 16 WJR (Detroit) 7'/4 Asked 15l/4 141/4 % 'sy4 e of ~J(andaA TO I "EN IUDY, General Manager CBS, Associated Petition For CP Re-Assignment (Continued from Page 1) Columbia-net-owned station KCBS. In a joint announcement by Arthur Hull Hayes, CBS v^p and KCBS general manager, and Wesley I. Dumm, president of Associated Broadcasters, Inc., it was disclosed that CBS is ready to begin immediate construction of the new transmitter on the north shore of San Francisco Bay, near Novato, Calif., if and when the petition is granted, and that Associated, "in the light of recent rapid developments in TV," Associated "prefers to devote its future efforts to the development of KiPIX." Wagner Named By MBS To Programming Post (Continued from Page 1) under the supervision of Jack Paige, whose resignation as program manager becomes effective Nov. 1. In general, Wagner will supervise operations of the program department. Reporting to him will be the division of program traffic, program supervision and commercial service. He is a graduate of Brown University. He entered radio as an announcer at WESG, Elmira, N. Y., in 1937. Two years later, he became program director of WENY in the same city. He joined Mutual in 1941 as night program supervisor. RMA Reports Heavy Call For Nat. Radio Wk. Mats (Continued from Page 1) RMA committee handling the promotion, said he believes the event "will be more widely celebrated this year by more dealers than at any time since this annual industry observance was inaugurated jointly by RMA and NAB five years ago." Special spots have also been furnished broadcasters. Other Stations' Newsmen To Broadcast Over WTOP (Continued from Page 1) program will bring in reports from men identified as representatives of the suburban stations — which include WARL, Arlington; WPIK, Alexandria; WFAX, Falls Church, all in Virginia, and WGAY, Silver Spring, and WBCC, Bethesda, in Maryland. New Antenna For KNBC San Francisco — KNBC will mark the start of service with its new vertical radiator antenna with a special program tonight at 6: 30 p.m. KNBC will be off the air for 30 seconds during the half-hour program while it switches from its present antenna to the new one. John W. Elwood, KNBC general manager, said the vertical radiator will add 10,000 square miles to the station's primary coverage area. BAB To Begin Mailing Sales Promotion Folders (Continued from Page 1) the industry's "best potential customers." Participating stations will mail the folders to regional and local prospects while the BAB is distributing them nationally. Each of the 13 folders elaborates on one specific reason why advertisers should use broadcast advertising. Folders mailed locally will carry the individual station's call letters. In markets where more than one station is using the series, imprinting and distribution of the folders will be handled cooperatively. The BAB suggests that stations follow up each mailing in the series with calls by their salesmen, to expand the sales stories outlined in the folders. WKLO To Replace WINN As ABC Web Affiliate Louisville, Ky. — ABC will affiliate WKLO, effective Jan. 1, 1950, replacing WINN, a 250 watter. WKLO, operating with 5,000 watts daytime power and 1,000 watts night-time, currently is on the air as an independent station, owned by the Mid-American Broadcasting Corp. Joe Eaton is the manager of the new ABC affiliate. COminG and GOMG MIKE DANN, trade editor at NBC, and ARTHUR OPPENHEIM, writer in the press department of the network, are back from a one-week business trip to Minneapolis wtiere they aided "Theater Guild" participation in the city's centennial celebration. WILLIAM A. SCHUDT, JR., director of station relations at CBS, has returned to network headquarters following a trip to Baltimore, Philadelphia and Washington. KEN SPARNON, field representative for BMI, is on a business trip to Albany, Troy and Schenectady. LOU SIMONS, sales manager of KPIX, San Froncisco tele station of CBS, is in New York on business. NAT V. DONATO, sales manager of C. P. MacGregor, transcriptions, has left for Skytop, Pa., meeting place for the Third District of the NAB. HERBERT ANDERSON, of the sales department at NBC, returning from a three-day trip in Maryland with executives of the Ward Wheelock advertising agency. RALPH N. WEIL, manager of WOV, is spending a week on business in tiis old stamping ground — Chicago. GARRY J. CARTER, advertising executive of Toronto, Buffalo and New York, has embarked for Bermuda on a four-week vacation. He'll be back late in November. MAURICE C. DREICER, commentator on WEVD, is in San Francisco gathering data for his forthcoming book, "How to Be a Gourmet." LEONARD HOLE, television executive formerly with CBS and DuMont, is vacationing with MRS. HOLE in Cuba and Jamaica. He'll announce his future plans upon his return to New York. "Okay, Louie, the coast is clear..." One word from his partner and this cat-nipper is going to work. Might be the biggest haul of the year for the alley brigade up around Fulton Fish Market in New York. And speaking of big hauls, (legitimate variety) you timebuyers ought to see what W-I-T-H can do for you in Baltimore. For just a little money, you can produce big results. W-I-T-H is the big bargain buy in Baltimore. It regularly provides more listeners-per-dollar than any other station in town. W-I-T-H has a BIG audience, too — it covers 92.3% of all the radio homes in the Baltimore trading area. Call in your Headley-Reed man and get the full story today. BALTIMORE, MARYLAND Tom Tinsley, President • Represented by Headley-Reed