Radio daily (Oct-Dec 1949)

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2 RADNO DAILY Wednesday. October 26, 1949 Vol. 49, No. 17 Wed , Oct. 26, 1946 lOCts. JOHN W. ALICOATE Publisher FRANK BURKE : : : : : Editor MARVIN KIRSCH : Business Manager Published daily except Saturdays. Sundays and Holidays at 1501 Brotdway, New York, (18), N. Y., by Radio Daily Corp., J. W. Alicoate, President. and Publisher; Donald M Mersereau, Treasurer and General Manager; Marvin Kirsch, Vice-President; Chester B. Bahn, Vice-President; Charles A. Alicoate, Secretary. Terms (Postage free) United States (other than California) $10.00 one year; California, $15.00. Foreign, $15.00. Address all communications to Radio Daily, 1501 Broadway, New York (18), N. Y. Phone Wisconsin 7-6336, 7-6337. 7-6338. Cable address: Radaily, New York. WEST COAST OFFICES Allen Kushner, Manager 6425 Hollywood Blvd. Phone: Gladstone 8436 WASHINGTON BUREAU Andrew H. Older. Chief 6417 Dahlonega Rd. Phone: Wisconsin 3271 CHICAGO BUREAU Hal Tate, Manager. 360 No. Michigan Ave. Phone: Randolph 6-6650 SOUTHWEST BUREAU Paul Girard, Manager Tower Petroleum Bldg . Dallas, Texas Phone: Riverside 3518-9 Entered as second class matter, April 5, 1937, at the postofKce at New York, N. Y., •>nder the act of March 3, 1879. FINANCIAL _ {October 25) — NEW YORK STOCK EXCHANGE High ABC ZVl Admiral Corp. 2814 Am. Tel. & Tel. 144 CBS A 24 Vi Philco 30V2 Philco pfd 81 Vi RCA Common ... 12% RCA 1st pfd. 71 1/2 Stewart-Warner . . . 1234 Westinghouse ... 29 Westinghousc pfd. 98% Zenith Radio 285.8 Low 8 1/4 277/8 143% 24'/2 30 81 1/2 12% 70y2 12% 28% 98V4 281/4 Close 8i/2 28 144 241/2 301/2 8 11/2 12% 701/2 123/4 29 983/4 28% NEW YORK CURB EXCHANGE Nat. Union Radio 2% 23,4 2% OVER THE COUNTER Bid DuMont Lab 19V4 Stromberg-Carlson 131/4 U. S. Television % WCAO (Baltimore) 16 WJR (Detroit) 7ty» Net Chg. + % — % + Vi — 1% + V4 + % — V4 + % + Vi Asked 2OV4 141/2 % Sponsors News Program Rolls Razor, Inc., has signed an eight-week contract to sponsor WNBC's 6:30 a.m. "News With Peter Roberts" program. The order, calling for sponsorship on a Mondaythru Friday basis, was placed through Anderson, Davis & Piatt, Inc. * COmiNG AND GOING * DR. PETER C. GOLDMARK, director of research and engineering development at CBS, will leave by plane tomorrow for England, where he will lecture on CBS color television and Columbia Records' LP discs. LEE NEAL, of the sales department at WIP, Philadelphia, is expected in New York today on station business. JOHNNY O'CONNELL, account executive of Associated Program Service, leaving for Skytop, Pa., to attend the meeting of District 3 of the NAB. VAN KONYENBURG, general manager of WTCN-TV, Minneapolis, Minn., is in New York for conferences at the headquarters of the Columbia network. ZERO MOSTEL, comedian, has arrived in New York for conferences with executives of the Stanton B. Fisher, Inc., agency regarding his guest shot this Saturday on Jack Carter's "Cavalcade of Stars." FRED FREED, reporter on "This Is New York" over WCBS, is spending this week at Princeton University gathering material concerning undergraduate life. DONNA FARGO, Teleparencics executive, is in New York to confer with Mitzi Mayfair, partner, and Paul Mowrey, ABC sales chief, regarding the use of Teleparencies process backgrounds on the local video stations of ABC. ANNE DAVIS, announcer on WJHO, Opelika, Ala., is in London, England, to appear on the "Charter Night" program of the London Pilot Club. HARRY BURKE, general manager of KFAB, affiliate of CBS in Omaha, Nebr., is here on station and network business. DAVID MILSTEN, Western counsel for SESAC, is in town and will be here for the next few days on business. MacArthur's Radio Chief Named By Protestants (Continued from Page 1) was given the task of converting the Japanese broadcasting setup from a state monopoly to a system of private enterprise. From 1943 to 1947, Crews was production director for NBC, Chicago. Since 1943 he has served as radio editor for HoughtonMifflin Co., and is the author of several standard radio texts. From 1935 to 1943 he was chairman of the radio department at Northwestern University. WNYC To Cover Election Despite FCC Setback (Continued from Page 1) no-extension edict, WNYC will make its unique coverage facilities at City Hall available to other local stations as a public service. There is also a possibility that one or more of New York's independent television stations may bring their cameras down to cover the election night spectacle, Siegel said. ABC Reports Sharp Rise In Wismer Co-op Sales (Continued from Page 1) automobile dealers and accessory stores lead the parade, followed by brewers, department stores, and clothing stores. Bishop Promoted At NBC Don Bishop, staff writer and assistant magazine editor in the NBC press department for two years, has been named magazine editor, it was announced by Josef C. Dine, director of the press department. Bishop will succeed Jack Slocum. Auriel Macfle has joined the department as assistant magazine editor. She was formerly publicity director for United Artists' chain of first run theaters in Los Angeles, in the publicity department at Capitol Records, and director of publicity for Robert Holley Advertising Company in New York. Fran Warren, Thornhill On New Thesaurus List (Continued from Page 1) RCA took over several weeks ago — Claude Thornhill's orchestra, and vocalist Fran Warren. Tied in with the Thornhill show is a song-titling contest for listeners of Thesaurus subscriber stations, with all-expenses-paid weekends in New York for monthly winners. Both the Thornhill program and "Fran Warren Sings" will be offered to Thesaurus subscribers on a weekly basis. Mutual Names Marts Chicago Office Head (Continued from Page 1) Division vice president, to New York as v-p in charge of all network sales. Marts joined Mutual in 1942 as a sales service supervisor. After that, he was consecutively, administrative assistant to Hult, account executive and sales manager. Marts graduated from Northwestern University in 1928, and joined the Atlantic and Pacific Tea Company as chief accountant. Long Delay Seen Likely In NBC And KMPC Deal (Continued from Page 1) FCC will ever approve the transaction is not at all certain — but what is practically certain is that there will be no okay until after there has been a hearing on the license renewals for KMPC and the other two stations under control of G. A. Richards— WJR, Detroit, and WGAR, Cleveland. Buys Series On ABC Chicago — The Ronson Art Metal Works, Inc., has purchased a new five-minute weekly variety series, "The Johnny Desmond Show," over the full 271-station network of ABC, starting Jan. 11, 1950, 8:55-9 p.m.. EST. The 49-week contract was handled through Grey Advertising Agency, Inc., of New York. Are you buying lots of WATTS or listeners? Sure, there are stations in Baltimore with more wattage than W-I-T-H. And to hear some of them talk, you'd think nobody in this rich market ever listened to any station but theirs. But those claims won't stand up in the face of facts. We make no such claims for W-I-T-H. But we do claim this: W-I-T-H delivers more listeners-per-dollar than any station in Baltimore. It covers 92.3% of the radio homes in the Baltimore trading area. So if you want to make every penny count, buy W-I-T-H, the BIG independent with the BIG audience. If you want low-costsales in Baltimore, call in the Headley-Reed man today, and put W-I-T-H on your schedule. Baltimore 3, Maryland TOM TINSLCY, President Represented by Headley-Reed