Radio daily (Oct-Dec 1949)

6 RADIO DAILY Wednesday. October 26, 1949 CHICAGO By HAL TATE HARRY HOLCOMBE at the Grant Agency tells us that they are keeping their prize package "Dr. I. Q." on NBC even though Mars Candy relinquished the program last week. He hopes to announce the name of a new sponsor soon. Mars is retaining its "Curtain Time" program over NBC. WCFL announcer Mai Bellairs is a father for the third time. His two boys now have a baby sister, Patti Lynne. WCFL's Bill Harmon back at' the station after four weeks of fishing up Michigan way. Mr. and Mrs. Ed Scott are the parents of a son, Christopher Alan, born October 7th at St. Francis Hospital. Ed's a member of the WBBM announcing staff. That "sleeper" Frankie Laine recorded here very quietly the other week-end was "Satan is a Lady." It'll be out on the Mercury label soon. Sil Aston, WAIT manager, back from a New York business trip with a sheaf of contracts including a "spot" schedule for Cavalier cigarettes in his pocket. WAAF manager Brad Eidmann says his station won't go full-time till May or June of next year. The FCC gave the station the okay for 5,000 watts full-time but it will be that long before equipment and facilities can be completed. Bernie Howard, package producer, who is the owner of the "Name the Movie" idea, is planning to develop the show into a gigantic movie giveaway program. Dick Wells, popular free-lance announcer, back from a business trip to Louisville where he reports all Louisville was shocked by the sudden death last week of Pete Disney, WHAS program director. Latter died of an intestinal ailment contracted while in service in Italy. Ed McElroy emceed a full show at Vaughn General Hospital last week. Talent -line-up included the Art Van Damme unit. Revere Camera will start sponsorship of "A Date With Judy" over ABC on November 10. Roche, Williams and Cleary, Chicago, handles the account. 1949 FRENCH RESTAURANT LUNCHEON from $2.00 DINNER from $3.00 COCKTAIL BAR 'Jamoub.ffie/ixJt CandieA 15 East 52 nd St. AIR CONDITIONED Mainly About Manhattan. . . ! • • • AROUND TOWN: WOR's top brass in a huddle regarding their TV sitcheayshun and trying to figure out ways of pumping some blood into the anemic schedule. . . . Looks like ABC-TV on the coast will go seven days a week, instead of the five-day sked they're now on. . . . Ted Granik's NBC simulcast of "American Forum of the Air" tees off Sunday at 4:30 p.m. out of Washington. . . . Herb Sheldon's first short for Universal-International (out of a series of 4) opens at the Criterion Theater today. Tagged "You Don't Say," it's Sheldon at his funniest. . . . The Eve Wygod beauty salon signed for a 13-week spot on the Bea Kalmus WMGM midnight stanza. . . . Roger Kay, his TV-stable already heated up with Mady Christians. Lionel Stander. Paul Lukas and others, has inked Gene Rayburn, the WNEW disk jock. He's got an hour TVariety series in mind for him. . . . Lester Lewis has set a new Eloise McElhone show for DuMont slated to start Nov. 8th. . . . Eagar Kobak denies reports he might enter station rep. field. . . . Carlos Franco, former Y & R exec, joining Kudner on the 31st. . . . Elaine Williams, one of television's loveliest, joins "Captain Video" this week in a running part as Moysing, a Chinese lass. . . . CBS-TV building a new half hour domestic comedy series around Al Bernie to fill the Wed. 9:30 p.m. slot. ft ft ft ft • • • FOR THE RIPLEY DEP'T: WDTV, only television station in Pittsburgh, hasn't single television camera on the premises! They just use films and what's fed them from other webs. What's more, rumor has it that they're one of the few TV stations in the country operating in the black. (Maybe that's the way to do it, huh?). ft ft ft ft • • • The Waldorf's famous luncheon fashion shows will become a weekly WABD feature starting this Friday. Feature of the new series, besides showing the latest in fashions and vogues, will include a theme varying from week to week and a "celebrity table" around which will be women identified with the theme of the week. Opening show, arranged by B. Altman, will be "Beauty After 40," which is the title of a new tome by Edyth Thornton McLeod, a guest of honor. Others at the celebrity table will be Emily Kimbrough. Stella Unger, Cornelia Otis Skinner, Gloria Swanson. Irene Rich and Ann Harding. The program, staged in the Sert Room, will be seen every Friday from 1:30 to 2:00 p.m. ft ft ft ft • • • MANHATTAN SEEN-ery: Louis B. Mayer digesting the electric news bulletins flashed on the Times Sq. Bldg. . . . Irving Berlin, Dean of Tune-Pan-Alley, circled by autografans outside of Sardi's . . . Mary Kay and Johnny Stearns, television's first family, dining at the Fireside Inn. . . . Jack Gilford, who sez he's tired of eating his wife's biscuits. "If you had to lift them," he claims, "you'd be tired too." . . . Jack Pearl, at Bill Bertolotti's, relating that he's concentrating entirely on TV and just thumbed down B'way musicomedy plans. ft ft ft ft • • • SMALL TALK: Eunice Howard drops the col'm a line to tell us she's wed to Ray Maxwell. . . . Mariners Quartet getting heavy mail response from their airing of "Leprechaun's Lullaby." . . . Lew Herbert, usually cast as a guardian of the law. switched sides on Bill Gargan's TV series and turned in a bang-up job as the kidnaper-counterfeiter menace. . . . Chalk up another great show for Irving Mansfield's 'This is Show Biz" last Sunday. One of the high spots was Sam Levinson, the reformed school teacher who is now earning 2000 bux a week for the same spiel he used to hand out to the kids for free. SAD FRRDCISCO By NOEL CORBETT GENE ENGLE is planning a remote from his Gene's Restaurant comparable to the interview type show he had during the war. Gene's is favorite hangout for newspapermen, radio, stage and screen stars. Milt Samuel, Young and Rubicam press head on the coast in town during a swing of Western cities. Lloyd Yoder, one-time NBC manager here, now top man at KOA, Denver, due in town the end of the month. With him will be his wife, the former Betty Marino, who, with her violin starred on many programs emanating from here when KPOKGO was Coast headquarters for NBC. Bill Cullenward, new press information manager at KCBS, was formerly an airline publicity rep and beat the drums for the late Tom Breneman. Here 'N' There . . . Madolin Bingham has joined the Abbott Kimball Company as account exec. . . . Louis Marchi is now in charge of Beaumont and Hohman's Portland office. . . . Kirk Torney is now the Northern California rep for Hoffman Radio. . . . .David Meblin, KSFO-KPIX talked on "Television — Entertainer, Educator, Merchandiser" at the Palace Hotel for the University Club group. . . . Beaumont and Hohman are the agency handling spots for 200 Western stations plugging Pacific Greyhound Bus Lines. The budget carries a fifty per cent increase over last year. . . . Hale Brothers (department store) and Motorola, Inc., are sponsoring twelve of the local Shamrock Ice Hockey team games. The first serious study of a new literary form Radio AND Poetry by MILTON ALLEN KAPLAN Everyone interested in radio as a primary medium of communication and culture will profit from this analysis of the development of a new literature — poetry in radio. Dr. Kaplan follows the record of the use of poetry in radio from its role as "fill-ins" to the emergence of the radio verse play, and points out unexplored literary and cultural possibilities of radio and television. $4.50 At all bookstores, or order from COLUMBIA UNIVERSITY PRESS Morningside Heights, New York 27 Publishers of The Columbia Encyclopedia