Radio daily (Oct-Dec 1949)

8 RADIO DAILY Wednesday. October 26, 1949 COIIST-TO-COflST SOUTHWEST AGENCIES FRED B. MANCHEE, vice-president in charge of research and marketing, Batten, Barton, Durstine & Osborn, Inc., will speak before the Advertising and Selling Course, conducted by the Advertising Club of New York, tomorrow, October 27th. His subject will be "Methods in Market Research." The meeting will be held at the Engineering Societies Building, 29 West 39th Street at 6: 15 p.m. KOTV, Tulsa, Okla., has engaged Adam Young Television Inc. as national representatives for the station. KOTV will be in commercial operation on Oct. 30th and will carry all networks including the Paramount Television Network of Los Angeles. FOOTE, CONE & BELDING INTERNATIONAL has been appointed by the Joint Biscuit Manufacturers of Great Britain for a campaign in the New York area during the holiday season. The six biscuit firms represented have 350 retail store outlets in the metropolitan area. HARRY A. BERK has resigned as president of the Foote, Cone & Belding International Corp. He is succeeded by Emerson Foote, president of Foote, Cone & Belding, the parent firm. EMIL MOGUL CO. has been appointed by the Gem Packing Co. for American advertising of Gem Oil. WILLIAM A. BARTEL, formerly vice-president and director of John H. Cairns & Co., has joined the executive staff of Ellington & Co., Inc. FELIX BRENTANO has been named radio and television director of the Lester "L" Wolff Advertising Corp. CARLOS A. FRANCO will join the Kudner Agency in an executive capacity, effective Oct. 31. Transit Radio Popular, St. Louis Survey Shows (Continued from Page 1) the innovation, according to Transit Radio, Inc. The survey covered 737 out of 2,600 Public Service drivers; 1,000 of the vehicles are radio-equipped. Seventy-five per cent voted in favor of radio, 15 per cent had no opinion, and 10 per cent were against radio. Of the latter group, 5 per cent said they would withdraw their objections if corrections in programming or presentation were made. According to Public Service, 64 of the drivers polled said that transit radio had helped their relations with passengers, and 19 per cent reported refusals by passengers to ride in buses which were not radioequipped. The programs were supplied to Public Service by KXOKFM, St. Louis. Student Talent Program Skeduled Boston, Mass. — Local junior and senior high school students have a chance to try out their musical or dramatic talents over the air on WCOP's "Student Radio Club" show, which is heard Saturday mornings. Pepsi-Cola sponsors the amateur talent shows weekly, over WCOP and WCOP-FM, every Saturday from 11:30-12 noon. Cash prizes will be awarded weekly to the three top winners. Panther Vs. Mountaineers Pittsburgh, Pa. — The University of Pittsburgh's Golden Panthers met the West Virginia Mountaineers at Morgantown Saturday, Oct. 8 at 1:45 p.m., marking the third consecutive Saturday they have met New Year's Day Bowl winners. KDKA broadcast the game from Morgantown with Woody Wolfe and Bill Sutherland at the mikes. News Program Changes Time Corvallis, Ore. — The "Veterans News Review," which is heard weekly on KOAC, changed day and time on Thursday, October 20. Dewey Standish of the Veterans Administration office, who regularly presents the program, will be heard on Thursday nights at 8 o'clock instead of Wednesday nights at 8:30 as in the past. The series of news programs brings information of special interest to World War II veterans. Stookey Celebrates Anniversary St. Louis, Mo. — Charley Stookey, KXOK farm editor, celebrated his 17th anniversary in early morning radio. Stookey originated the Farm Folks Hour at KMOX in 1932. Melton Serenaded Scranton, Pa. — When Metropolitan Opera tenor James Melton arrived here, he was greeted by the 50-piece Pittston High School Band, hundreds of fans and 15 antique automobiles. Melton was presented with a key to the city and landed on the front pages of the local newspapers. Red River Dave Returns San Antonio, Tex. — Red River Dave, WOAI's western singing star, is back on the air with a new five day a week early morning broadcast for a quarter-hour. The L & M Co., of St. Louis, plastic manufacturer is sponsor on Mon. Wed. and Fri., while Grove's Bromo Quinine is sponsor on Tues. and Thurs. Perfect Score For WNJR Newark, N. J. — Harry Goodwin, general manager of WNJR, has announced that the station employees had rung up a 100 per cent record for Community Chest contributions. Drive was handled by Harry A. Wapshare, chairman, and the 65 employees participated. Bob Moore Show Extended Lawrence, Mass. — The Bob Moore Show, featuring the former Hollywood announcer and emcee as maestro, will be heard a half -hour longer beginning immediately. The closing time (2 a.m.) remains the same, but he will begin at 11:30 p.m. instead of midnight. Repeat Performance Canada — A possible audience of from three to four million Americans may hear the repeat performance of Benjamin Britten's Opera "Peter Grimes" by the CBC Opera Company scheduled for the TransCanada network. The broadcast will also be carried by station WNYC in New York City. Hadley Is Resourceful Providence, R. I. — When Bill Hadley, special events producer for WPJB, the FM station of the Providence Journal Company, went to the Mall, in downtown Providence to tape a UN Week program for the later broadcast, he had no nearby electric outlet into which a recorder could be plugged. Search revealed an outlet in a nearby sewer. Hadley found the line dripping wet from the underground moisture but still live, so he plugged in and got his program on schedule. DOROTHY CANTRELL,, former account executive and radio director of Albert Evans Advertising Agency of Fort Worth, has resigned to become assistant to J. W. (Jake) Rike, general manager of J. B. Taylor, Inc. of Dallas. Miss Cantrell, long prominent in Texas advertising and radio, has been added to the Dallas agency as part of an expansion program that will heavily accent radio. Red Arrow Laboratories of Waco, has signed for "Ida Red and Her Kentuckians," three times a week on KWFT, Wichita Falls, and KLYN, Amarillo. Programs will originate in the studios of KWFT each Tuesday, Thursday and Saturday at 7: 45 a.m., and will feature the five piece hillbilly combo for Red Arrow Penetrating Liniment and Red Arrow Cold Preparations. Contract for 52 weeks was placed by Ira DeJemett Advertising Agency of Dallas, through Paul Girard Company, regional representative of KWFT and KLYN. WBAP, Fort Worth, has just signed another 52-week contract with Ben E. Keith, local wholesaler and distributor for the 7: 45 a.m., Monday, Wednesday, Friday, "Fruit Express." New contract marks the 11th consecutive year for program, sponsor and station. Frank Mills, WBAP chief announcer continues as producer and emcee. Pay dirt If you're prospecting for sales in a great Midwest market, consider the paydirt struck by Kroehler Furniture Company with its program on WOWO. Here are quotes from dealers scattered through WOWO's 59-county BMB area: "50% increase "— Argos. Indiana "20% increase "—Wabash, Indiana (60 miles from Fort Wayne) (42 miles from Fort Wayr^e) "50% increase"— Farmland, Indiana "63% increase"— Kendallville, Indiana (60 miles from Fort Wayne) (27 miles from Fort Wayne) And from the Kroehler outlet in Fort Wayne itself comes a report of a 35% upturn in sales ! To get this kind of reaction to your promotion, check WOWO or Free & Peters for availabilities! FORT WAYNE ABC NETWORK AFFILIATE WOWO , WESTINGHOUSE RADIO STATIONS Inc ' KYW • KDKA • KEX • WBZ • WBZA • WOWO • WBZ-TV National Representatives, Free & Peters, except for WBZ-TV; for WBZ-TV, NBC Spot Sales