Radio daily (Oct-Dec 1949)

2 RADIO DAILY Thursday. October 27. 1949 Vol. 49, No. 18 Thur., Oct 27, 1949 lOCts. JOHN W. ALICOATE Publisher FRANK BURKE : : : : : Editor MARVIN KIRSCH : Business Manager Published daily except Saturdays. Sundays and Holidays at 1501 Brozjdway, New York, (18), N. Y., by Radio Daily Corp., J. W. Alicoate, President. and*Publisher ; Donald M Mersereau, Treasurer and General Manager; Marvin Kirsch. Vice-President; Chester B. Bahn, Vice-President; Charles A. AlicoLte, Secretary. Terms (Postage free) United States (other than California) $10.00 one year; California, $15.00. Foreign, $15.00. Address all communications to Radio Daily, 1501 Broadway, New York (18), N. Y. Phone Wisconsin 7-6336, 7-6337. 7-6338. Cr.'ble address: Radaily, New York. WEST COAST OFFICES Allen Kushner, Manager 6425 Hollywood Blvd. Phone: Gladstone 8436 WASHINGTON BUREAU Andrew H. Older. Chief 6417 Dahlonega Rd. Phone: Wisconsin 3271 CHICAGO BUREAU Hal Tate, Manager. 360 No. Michigan Ave. Phone: Randolph 6-6650 SOUTHWEST BUREAU Paul Girard, Manager Tower Petroleum Bldg., Dallas, Texas Phone: Riverside 3518-9 Entered as second class matter, April 5, 1937, at the postoffice at New York, N. Y., ""dcr the act of March 3. 1879. FINANCIAL _ (October 26) — NEW YORK STOCK EXCHANGE High Low Close Chg. ABC 83/8 8'/8 8 '/8 3/8 Admiral Corp. 28% 28 281/2 + Vl Am. Tel. & Tel.. 144'/4 144 I441/4 + V4 CBS A 24l/2 24% I41/2 CBS B 241/4 24 241/4 % Philco 305/8 301/4 305/8 + Vl Philco pfd 82 813/4 813/4 + y* RCA Common 13 123/4 13 + >8 RCA 1st pfd. . . . 7034 703/4 703/4 + % Stewart-Warner 12% 12% 12% + % Westinghouse 29V2 285/8 283/4 % Westinghouse pfd. 991/s 99% 99% + % Zenith Radio 291/4 29 291/4 + % % Asked 203/g 143/4 % NEW YORK CURB EXCHANGE Hazeltine Corp. 15 143^ 15 Nat. Union Radio 2% 2% 2% OVER THE COUNTER Bid DuMont Lab 193/8 Stromberg-Carlson 13% U. S. Television % WCAO (Bait more) ... 16 WJR (Detroit) 7i/4 8'/4 Howard P. Fraser Montgomery. Ala. — Howard P. Fraser, 57, auditor, Montgomery Broadcasters, Inc., died of a heart attack at his desk. A native of New Hampshire, he had been a resident of Montgomery for 19 years. RCA INSTITUTES, INC. A Service of Radio Corporation of America One of the leading amj ol<lct>t ttehools of Radio Technology in America, offers it* trained Itadio ?nd Television technicians tu the Broadcasting Industry. Our graduate* have 1st Clang Telephone Licence. Address inquiries to Placement Director RCA INSTITUTES, Inc. 850 W. 4th St., New York 14, N. Y Optimism Keynotes Opening Of 3rd District, NAB, Meet (Continued from Page 1) sales this year are holding up well, and in many instances, running higher than last year. The broadcasters, almost to a man. admit that they have had to get out and sell but their salesmanship has paid off in new local business, increased national spots, and program innovations that are paying off. Justin Miller, president of NAB, who has been making a swing Pioneer Spirit Skytop, Pa. — Carl HaverUn, BMI president, not only did a good job of presenting a progress report on the industry music organization, but landed some new members for the Radio Pioneers. Among those signed up at the session were Vic Diehm of Hazleton, Pennsylvania, who has been in radio for 23 years. around the circuit of NAB district meetings, shares the business optimism of the meeting. Judge Miller recalls that AM broadcasters were pretty glum after the Chicago NAB convention but this pessimism disappeared as the summer progressed and today they are merchandising their radio and local business is on the upgrade. Declaring that intensified sales and creation jf new time users is the answer to radio's economic problems, Victor Diehm, general manager of WAZL, a potent 250-watter at Hazleton, Pennsylvania, shares Judge Miller's enthusiasm. Diehm said that business at his station had increased this year and that his sales force had been able to induce many new accounts to use radio for the first time. He spoke of automobile accessory firms, home appliance retailers, and florists as examples of new time users. Another broadcaster who believes that radio is potent as a sales force and will remain so for many years is Thomas Tinsley, general manager of WITH, Baltimore, Md. Tinsley emphasizes the importance of getting out and selling as the cure-all for any ailing station. He said it was always the policy of his station to bring the advertising message of radio to the advertiser and through this personal contact many new accounts have been added to the station's time users. George D. Coleman, NAB district director for the 3rd District, is also an optimist regarding the potentialities of radio. His enthusiasm is likewise shared by Clair McCullough, NAB director at large, who sees no Coast Toy Maker Plans $100,000 Radio Campaign (Continued from Page 1) tionally, is a singing and talking mechanical toy set of Bugs Bunny and Porky Pig, Warner Bros, cartoon characters. conflict between radio and TV and is happy about the radio billings. One thing certain in surveying the broadcasters' opinion is the fact that those operating FM stations, in addition to AM, are not finding FM profitable and are using it as a supplementary service. All seemed to think that high fidelity has a place in radio communications but that it is a tough sale commercially. At yesterday morning's session Kenneth Baker, NAB research director, gave the broadcasters a preview on BMB's second study. Costs, profits and labor matters were also discussed at a panel meeting presided over by Frank Smith, WBVP, Beaver Falls, 3rd District employeeemployer relations chairman. The afternoon session heard President Miller speak on "NAB and you" and also listened to a report by Carl Haverlin, president of BMI, on the unprecedented progress of the industry's music organization. Sales problems will be the topic of this morning's session with J. Robert Gulick, WGAL, Lancaster, 3rd District sales managers' chairman, presiding. This session will be followed by Maurice Mitchell's presentation of the Broadcast Advertising Bureau's message and sales promotion plans. COmiM and G0MG HUGH A. MITCHELL, monoger of the McConn-Erickson offices in London, Paris and Frankfurt-am-Main, is en route to his London headquarters following a five-week visit at the agency's main offices in New York. NORMAN BLACKBURN, national television program director for NBC, is spending this week in Chicago on business. He'll be back Monday. CARL MARK, vice-presid;nt and general manager of WTTM, Trenton, N. J., and FRED BERNSTEIN, sales manager of the station, are in town for conferences with station reps and officials of NBC. PETE FINNEY, Kudner agency executive on the Admiral account, is in Chicago for a few days on business. AL HUGHES, radio editor of the Christian Science Monitor, a visitor yesterday at the headquarters of NBC. He'll be here for the rest of the week. JEAN MEREDITH, radio publicist in the Hollywood office of Benton & Bowles, is spending two weeks in New York to co-ordinate publicity for West Coast programs. JIM LUCAS, director of programming for Associated Program Service, is back in New York following a trip to Philadelphia, Baltimore and Washington, where he visited Associated subscribers. Wedding Bells Joanne Himmel, researcher for Tex and Jinx McCrary, yesterday announced her engagement to Michael Dann, trade press editor of NBC. They plan to be married before the end of the year. Not a worry in the world A little milk. A sunny day. Pleasant company. That's all it takes to make these puppies happy. And when it comes to the rich Baltimore market, it's just as easy to make — and keep — your clients happy. You just let them tell their story on W-I-T-H. You can do so much with so little on W-I-T-H! W-I-T-H produces low-cost results by delivering more listeners-per-dollar than any station in town. Get the full story from your Headley-Reed man today. BALTIMORE, MARYLAND Tom Tinsley, President ■ Represented by Headley-Reed