Radio daily (Oct-Dec 1949)

Thursday, October 27, 1949 RADIO DAILY 3 AGENCIES JOHN E. PEARSON, owner of the ^John E. Pearson Company, radio a:»d television representatives, has announced the appointment of Russel Walker, Jr., as manager of the New York office of the organization. The appointment is effective immediately. Walker has been with The i Pearson Company for one and a half years and prior to joining the company was on the sales staff of WMGM and WQXR. { JOHN G. STILLI, JR., Philadelphia, has been named advertising and sales promotion manager for Westinghouse stations WBZ and WBZA, Boston, and the affiliated FM and television stations. Stilli < assumes his new position immediately, replacing Lynn Morrow, who is leaving the company to take up permanent residence in Florida. YOLEN, ROSS AND SALZMAN, INC., announces the appointment of Helen Shapiro as public relations coordinator of the Ronson Art Metal Works, Inc., activities. Prior to joining YR&S Miss Shapiro was associat ted with David Malkiel Advertising Agency in Boston. LOWE RUNKLE COMPANY, j Oklahoma City, Okla., has been elected to membership in the American Assn. of Advertising Agencies. DONALD L. LUFTIG, formerly with the Mutual Broadcasting System, and more recently with the Art Franklin Associates and Paul Benson publicity offices, has joined the public relations firm of Walter Kaner Associates, New York. f HOMASOTE COMPANY, Trenton, N. J., makers of insulating and building boards, have appointed R. ' T. O'Connell Company as their advertising agents. ALFRED PAUL BERGER COMPANY, INC., has been appointed advertising agency for Paveau, Inc., New York, distributors of fountain j pens and mechanical pencils. GEORGE R. BROWDER has been named assistant director of adverv tising and merchandising for the Hudson Motor Car Co., Detroit. New Gov't Lab. Washington — The House has pasted and sent to the White House a bill to authorize construction of a new $4,475,000 radio laboratory by the National Bureau of Standards. The lab will be used for radio wavepropagation studies, both for commercial and military purposes. The bill does not appropriate the funds for the project, which will have to be provided by a separate bill. Bing Crosby Sponsored On 4 Alaska Stations (Continued from Page 1) chorage; KFRB, Fairbanks; KINY, Juneau, and KTKN, Ketchikan, it has been announced by Pan American Broadcasting Co., international station reps. This is the second national advertiser to announce the extension of its CBS network program to include the four Alaska stations. Coca-Cola Co. extended its "Charlie McCarthy" program to Alaska two weeks ago. The agency representing Liggett & Myers is Newell-Emmett. New CBS Drama "Pursuit," a new half-hour weekly adventure series on CBS, will bow on Thursday night at 10:30. On Dec. 1 "Pursuit" will make way for "Skippy Hollywood Theater," and move into a new time slot to be announced later by CBS. Continental Renews 'Grand Slam' On CBS (Continued from Page 1) program, effective Nov. 21, it has been announced by William C. Gittinger, CBS vice-president in charge of sales. Agency is Ted Bates & Co. of New York. Two Join WHOK Lancaster, Ohio— Don Christian, former manager of WOUN, Athens, Ohio, has joined the announcing staff of WHOK, along with Jim Allread who has joined the engineering staff. Allread was formerly with WMRN, Marion, Ohio. Commercial Contract Set Amsterdam, N. Y. — WCSS announces that the Dobler Brewing Company, through its agency Woodard & Fris, Inc., has purchased a daily spot schedule to air the new Dobler transcriptions. SOUTHWEST Blaine Cornwell, former manager of St. Louis stations KMOX, KXOK and KXLW, has been been appointed program manager of KWFT, Wichita Falls, Texas, according to Charles Clough, general manager of the CBS North Texas outlet. Cornwell will continue his daily transcribed deejay show on KXLW in addition to a similar show on KWFT and associated stations. "Bill Ring Time," strip program featuring the well known radio personality of that name, has been signed on WBAP, Fort Worth, by Young & Rubicam Agency for Purity Baking at 11:45 a.m., across-the-board. Program originates at KXYZ, Houston, and has Ring in his usual style backed by a 3-piece combo. Newspaper and billboard promotion are being used to spark the program. POUGHKEEPSIE'S only a few blocks away A TRUE TALE THAT — TO US ANYWAY — PERSONIFIES THE POWER OF WOR AND WOR-tV Let's call her Mrs. G. — though that's not really her name. Like any woman, she wouldn't dare admit her age, but we guessed it at about seventy or seventy-five. She wore a little blue hat and a dress to match and her hair was white and so were her gloves. She asked a WOR receptionist, "Miss, could 1 see the man who makes the programs?" Being an alert girl, the receptionist said, "Of course; won't you sit down?" One of WOR's 30 or more men who "make the programs" came out to see Mrs. G. "You know," said Mrs. G., "I come down to Macy's from Poughkeepsie* just about twice a year and today it occurred to me that I might drop into WOR and tell you people just how much Daniel, he's my husband, and I enjoy what you send us." "Well, isn't that nice," said one of the men who "makes our programs." She continued, "For more than twenty-five years the both of us have listened to you carefully. And now with your big television station, you seem closer than ever. In fact, we both feel our place in Poughkeepsie's only a few blocks away from WOR'.' And she added, "it looks to us like WOR-tv is going to be family-like, just like WOR. It isn't the same as the other television stations; it's different, it's warm and nice." NOTE — the unique power of WOR — and now its sister station WOR-tv — to move the hearts and minds of hundreds of thousands of people on the Eastern Seaboard is, we feel, powerfully pictured in this little tale. For long more than a quarter century WOR's ability to create miracles for thousands of advertisers has been based on its technical strength to reach 35,890,000 people in 18-states and the Dominion of Canada with programs that are as natural and homelike as a family 'round the fireside. It's little wonder that we can honestly and truthfully say WOR reaches the most people where the most people an * which is H6 miles up the Hudson from a city called New York