Radio daily (Oct-Dec 1949)

VOL. 49, NO. 20 NEW YORK. MONDAY, OCTOBER 31, 1949 TEN CENTS TV FREEZE TO CONTINUE UNTIL SPRING Action Of FCC In Postponing Hearings On Color TV Until February Will Retard Industry 'Spot' Market Data In NARSR Release "The Spot Radio Estimator," the first comprehensive analysis of comparative time costs on 1,874 stations in 1,160 places throughout the United States, involving the quotation of 13,980 rates, was issued last week without charge to agencies and sponsors by the National Association of Radio Station Representatives. The 68-page contribution to the industry contains 50 pages of tables giving comparative rate charges on network and unaffiliated stations of different frequencies and in various geographical regions and population areas. The tables also give (Continued on Page 61 ABC Obtains Loan For TV Financing ABC has completed arrangements with the Mutual Life Insurance Company of New York for a $600,000, 20-year loan at 4Vfe per cent interest, it was announced Saturday. Proceeds of the long-term loan, due in 1969, will be used by the network in the further development of the ABC Television Center in Hollywood, Cal., a 20-acre former motion (Continued on Page 2) James Leaves Radio Field For Merchandising Post E. P. H. James, formerly vicepresident in charge of advertising, promotion and research with Mutual, has been named advertising and promotion director of the Steuben division of the Corning glass company with headquarters in New York. James is widely known in radio. Cooper Union Award Brig. General David Sarnoff, chairman of the board of RCA will be honored on Wednesday evening, Nov 2, when he will be awarded the Peter Cooper medal for the Advancement of I Sciences ind Art, at the Con vocation ceremonies honoring Cooper Union's 90th anniversary. Dr. Edwin S. Burdell, director, will officiate trt the presentation. Web Buys Time NBC and its parent company, RCAVictor, have bought time on the wired music system of Grand Central terminal to plug the network's stars and programs and the RCA Exhibition Hall at Radio City. Deal calls for RCA announcements between 7 a.m., and 4 p.m., with NBC taking the spots between 4 and 8 p.m. RCA resumes its spots between the 8 p m. to midnight period. Deal was made with the Terminal Broadcasting company which has 100 speakers placed in the Grand Central terminal. Ford To Sponsor UN Sessions On CBS Ford Motor Co., has signed with CBS to sponsor two daily pickups of the United Nations General Assembly sessions at Lake Success and Flushing Meadows beginning Nov. 7 and running through the end of the year, it was announced yesterday by Gen. Carlos P. Romulo, president of the Assembly. The deal was personally engineered by CBS (Continued on Page 7) Commission Won't Act On Charges By Atheist Washington Bureau of RADIO DAILY Washington — The FCC announced Friday that it has notified Robert H. Scott, San Francisco atheist, that it will not revoke the licenses of several stations in that city for refusing to grant him air time. The Commis1 Continued on Page 6) The Internal Revenue Bureau's suit against the Broadcast Measurement Bureau for some $73,000 in income taxes came to trial on Friday in a day-long session in U S. Tax Court. New York. The array of defense witnesses introduced by BMB included J. Harold Ryan, vice-president of the Fort Industry Co. and BMB board chairman; Frederick Jamble AAAA president; Joseph Allen, Bristol. Video-Set Production Broke Record In Sept. Washington Bureau of RADIO DAILY Washington — Production of TV receivers broke all records last month, RMA said at the weekend, with RMA member companies reporting a weekly average turnout of 56,133 sets. Sales figures were not given, with no clear indication of what the publicity given the current FCC hearing has meant, if anything, to (Continued on Page 6) Sales, Program Execs. In Realignment At WOR Realignment of duties and responsibilities for several executives in WOR's sales and program departments was announced Friday by Theodore C. Streibert, president of the station. Robert Mayo, formerly sales man(Continued on Page 2) Ripley Succeeds Asch At WPTR In Albany Albany — Leonard L. Asch has resigned as vice-president and general manager of WPTR, and Fred R. Ripley has been appointed his successor. Asch, who helped to organize the Patroon Broadcasting Corporation (Continued on Page 8) Myers vice-president in charge of advertising; Justin Miller, president of the NAB, and Hugh Feltis, general manager, KING. Seattle, and former president of BMB. The sole witness for the Internal Revenue Department, which is attempting to prove that BMB is not a non-profit organization, and hence .is subject to income tax regulations, was C. VE. Hooper, who appeared i fConrinire-d on Ptfgfe 5) Washington Bureau of RADIO DAILY Washington — The FCC on Friday virtually killed all hope for an early lifting of the freeze on new TV stations when it announced that it will hold additional color comparison tests in February and will continue hearings on color at that time. Final decision on color is thus put off at (Continued on Page 7l Kenway ABC Veepee In Charge Of New Biz Ivor Kenway has been named vice-president in charge of new business for the American Broadcasting Company and in his new post will report to Fred Thrower, vicepresident in charge of sales for the network, Robert E. Kintner, executive vice-president, announced Friday. Kenway formerly served as vice-president in charge of advertis(Continued on Page 8) 'Transit' Case On Today; High Court Test Expected Washington Bureau of RADIO DAILY Washington — Washingtons crucial hearing on transit radio will go into a third — and probably final — day today as spokesmen for WWDC-FM go before the District of Columbia Public Utilities Commission. Mean(Continued on Page 2) "Monty* On Mutual Sir Bernard Montgomery, wartime commander of the British army and currently commander of the Allied forces in Western Europe, will be heard on the Mutual network Nov. 29, 9:3010 p.m., when the web picks up the speech which he will deliver nt a dinner of the English Speaking Union in the grand ballroom of the WalcLrf-Astoiia Hotel, Gov't Witness Bolsters BMB As Income -Tax Suit Opens