Radio daily (Oct-Dec 1949)

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RADIO DAILY: Radio Progress Highlighted As Nat. Radio TV Week Opens (Continued 1,025 full-page advertising mats for joint dealer sponsorship. Special sections are being used by a number of newspapers. Broadcasters are planning special programs, spots and transcribed talks to call public attention to national radio and television week and the "Voice of Democracy" contest for high school students. Surveying radio's role in U. S. life as the medium begins its 30th year, the NAB notes that more than 39,000,000 families, or 94 per cent of all U. S. families, listen regularly to programs aired by the nation's 2,800odd stations. An estimated 34,000,000 additional radio sets are in use in stores, institutions, hotels, and offices, plus 10,000,000 automobile radios. Music Popular As for programming, the NAB reports that 41 per cent of all broadcast time is devoted to music and variety programs; 16 per cent to drama; 13 per cent to news, including spot news, commentary, and features; 6 per cent to educational material; 4 per cent to talks and forum discussions. The remaining air time is devoted to farm programs, business and financial information, household programs, and miscellaneous material. Set sales have kept pace with broadcasting's growth, the NAB points out, totaling more than 2,000,000 annually. The number of sets in use has more than doubled in the last decade— from 40,000,000 in 1939 from Page 1) to an estimated 83,000,000 in 1949. Television, judging by its beginnings, "is engaged in matching that growth," the NAB says. "About 1,350,000 television sets have been made in 1949. Over 2,500,000 have been made since the end of the war, and about 2,225,000 of these are in use in homes." All of the networks and many stations have scheduled special announcements and programs in support of Radio Week's observance. As a special feature of the celebration, this year as before, high school students throughout the nation will compete for four college scholarships to be awarded for the best radio scripts on the subject, "I Speak for Democracy," to be voiced by the contestants. National finals will be held during the week of Dec. 15. The four national winners will be chosen from among 48 state finalists by the following judges: Associate Justice Tom C. Clark, of the Supreme Court; James Stewart, the film star; J. Edgar Hoover, director of the FBI; Douglas Southall Freeman, editor and historian; Edward R. Murrow, CBS news analyst; Andrew Holt, president, National Education Assn., and George V. Allen, newlyappointed ambassador to Yugoslavia and former assistant Secretary of State for Public Affairs. The winners will get their awards at a luncheon in Washington on Feb. 22, and later will meet the President and participate in a worldwide Voice of America broadcast. 6 PROmOTION KOMA Storm Warning All grocers in the KOMA, Oklahoma City, trade area have received a promotion piece announcing a "storm warning." Piece stated that, like most storms, this one would come from the air but would be a storm of demand for Nash Coffee because of the 12 o'clock news on KOMA sponsored across-the-board by the Nash-Finch Company of Oklahoma City. To garner even greater audience, grocers were told that KOMA would use billboards, transit ads, newspaper space and plug announcements on the air. Promotion urged grocers to make special displays of Nash Coffee and gather entire personnel for free photographs that would be made and presented to all who were in the picture. "Storm Warning" was just one of many stunts planned by the 50 kw, CBS affiliate to accent promotion and merchandising aids to advertisers using the station. Says FCC Can't Rule On 'Transit' Legality (Continued from Page 1) ally come before the Commission, he said. Ross H. Beville, chief engineer of Washington Transit Radio, Inc., told the local public utilities commission yesterday that the audio quality of the installations in 215 Washington buses and trolleys is the best possible. There has been some "tempering," he said, but large sums have been spent to insure the best receiving equipment for the FM signal. Consideration For Driver Beville explained that sound has been kept low in the front of the vehicles in order not to interfere with the drivers. Dr. Clifford Stanley of the Virginia Theological Seminary appeared yesterday to tell the PUC transit radio "is an affront to human dignity." Page To Plug Radio At Camping Group Meet Thomas J. Page, WNBC's farm program director, will be the guest of honor and the principal speaker at a meeting of the public relations directors of the American Camping Association, November 3 at Bear Mountain, N. Y. His speech will be titled "Radio As A Public Service Medium." "Cisco" In Canada The Frederic W. Ziv Co., announces that the Wm. Wrigley of Canada Ltd., Toronto, has started a three times weekly, thirteen week test campaign for popular "Cisco Kid" western thriller. Program is being heard via CKEY, Toronto. Agency is J. Walter Thompson Co., Ltd., Toronto. WTOP's Tape Recorder At Wash. Airplane Crash (Continued from Page 1) rushed to the scene of the crash shortly after noon with a tape recorder. Laird claimed he was first on the scene with any recording equipment and at 3:30 p.m., WTOP fed a special news broadcast of the crash to the CBS network, direct from the Gulf Oil docks, near the airport. Laird's recordings of eyewitness interviews, and reports by Charles Collingwood and Allan Jackson were included in the broadcast. Bill Shadel read the casualty list of persons killed in the crash. New Kaye Series "Sammy Kaye's Sunday Serenade," will be heard over the CBS network as a Sunday afternoon feature starting Nov. 13, 1:30-2:00 p.m. Program will be presented in cooperation with the U. S. Treasury Department. Wedding Bells Geraldine (Gerry) Simpson, assistant to Bob Jennings, producer of ABC's Sunday evening "Chance Of A Lifetime" program, will wed ABC staff producer Bob Steen in Hanover, Pa., on Saturday, Nov. 5. Chesapeake AP Unit Elects Sartain As Head Baltimore — Denis Sartain, news editor of WWDC, Washington, was elected chairman of the Chesepeake Associated Press Radio Association at its annual meeting here, Oct. 19. Other officers chosen were: First vice chairman, Matthew Warren, program director of WEAM, Arlington, Va.; and second vice-chairman, Edwin Hinkle, program director of WTBO, Cumberland, Maryland. Max Fullerton, AP chief of bureau in Baltimore and head of the cooperative's news service in Maryland and West Virginia, was renamed secretary. News Problems Discussed News personnel from AP member stations in Maryland, Virginia and the District of Columbia participated in a discussion of mutual news problems. Leading the informal discussion was William Conhurst, of WCAO, Baltimore, chairman of the Association's news committee. The group heard a report of U. S. Weather Bureau services by George Brancato, director of the Baltimore weather office, and directed that a study be made of the cost of obtaining and transfitting detailed weather reports to all parts of the Chesepeake Bay area. By resolution, the Wednesday, November 2, 1949 N€UJ BUSINESS WEWS, Cleveland: Esquire Theater, participating spots on "Dinner Platter," five times, thru Ohio Advertising Agency. Electric Consumers Service Company (De-Frost Automatic Unit) , participations on "Distaff," two a week. Direct Contract. Dodge, one minute spots, Monday through Saturday, thru Ruthrauff & Ryan, Inc. Reeve's Cleaners, one minute spot, once weekly, November 13 through February 5, 1950. Agency: Marcus Advertising. Cleveland-Sandusky Brewing Company, 10-second spots, once weekly, 13 weeks. Agency: Carpenter Advertising Agency. Hamilton Watches, five-minute program, three times weekly. Agency: Batten, Barton, Durstine & Osborn. KDKA, Pittsburgh: Contract for "Sunday Serenade," transcribed musical show with Ed Schaughency, has been renewed by Clearfield Furs, Inc., Clearfield, Pa., through the James A. Stewart Co. A halfhour program, it is heard each Sunday afternoon at 1. Station break schedule for Pictsweet Frozen Foods has been signed through Brisacher, Wheeler & Staff of San Francisco. One-minute announcements in Midnighters' Club has been taken by L. & M. Company of St. Louis, through Shaffer Brennan-Margulis Adv., St. Louis. WCBS, New York: Standard Brands, for Chase & Sanborn Regular and Instant Coffee, has contracted for 52-weeks participations in "Hits and Misses" and the Phil Cook Show. Chase & Sanborn announcements in the "Hits and Misses" program starring Harry Marble will be aired Monday through Friday effective immediately. Program is broadcast across-the-board at 5: 30-6 p.m. Participations in the Phil Cook Show have been purchased for Tuesday through Saturday effective immediately. Program is aired Monday through Saturday, 8:15-8:30. Agency for Standard Brands is Compton Advertising, Inc. Association also directed that the possibility of increasing the volume of regional news be studied. Prior to the business session, the Chesapeake delegates attended a luncheon of the Baltimore Advertising Club, at which Jake Embry, vice-president and commercial manager of WITH, Baltimore, presided. Among those present were: Charles Truitt, WBOC, Salisbury, Md.; William F. Hardy, WFMD. Frederick, Md., retiring chairman of the Association; Dave Stickle, WMAR, Baltimore; Martin Edwards, WITH, Baltimore; Walton Rock, T. Stanley Smith, John Mine and Fullerton, AP, Baltimore; Howard L. Kany, AP radio representative, Washington; Brancato, Sartain, Warren, Hinkle, and Conhurst, and two guests, Greg Halpin of WCBM, Baltimore, and John Alderson of WFBR, Baltimore.