Radio daily (Oct-Dec 1949)

RADIO DAILY Wednesday. November 9. 1949 Vol. 49, No. 26 Wed., Nov. 9, 1949 10 Cts. JOHN W. ALICOATE Publisher FRANK BURKE : : : : : Editor MARVIN KIRSCH : Business Manager Published daily except Saturdays. Sundays and Holidays at 1501 Bro<jdway, New York, (18), N. Y., by Radio Daily Corp., J. W. Alicoate, President. and Publisher; Donald M Mersereau, Treasurer and General Manager; Marvin Kirsch. Vice-President; Chester B. Bahn, Vice-President; Charles A. Aliconte, Secretary. Terms (Postage free) United States (other than California) $10.00 one year; California, $15.00. Foreign, $15.00. Address all communications to Radio Daily. 1501 Broadway, New York (18), N. Y. Phone Wisconsin 7-6336, 7-6337. 7-6338. Ct'ble address : Radaily, New York. WEST COAST OFFICES Allen Kushner, Manager 6425 Hollywood Blvd. Phone: Gladstone 8436 WASHINGTON BUREAU Andrew H. Older, Chief 6417 Dahlonega Rd. Phone: Wisconsin 3271 CHICAGO BUREAU Hal Tate, Manager. 360 No. Michigan Ave. Phone: Randolph 6-6650 SOUTHWEST BUREAU Paul Girard, Manager Tower Petroleum Bldg., Dallas, Texas Phone: Riverside 3518-9 Entered as second class matter, April 5, 1937, at the postoffice at New York, N. Y., ■mder the act of March 3, 1879. FINANCIAL _ (November 7) — NEW YORK STOCK EXCHANGE High ABC 8 Admiral Corp. 28'/2 Am. Tel. 8, Tel. 146 1 CBS A 25 CBS B ... 245/8 Philco . 30'8 Philco pfd. 80V4 RCA Common 12i& RCA 1st pfd. 741/4 Stewart-Warner 1 2 V2 Westinghouse 283$ Westinghouse pfd. 101% 1 Zenith Radio 28% NEW YORK CURB Nat. Union Radio 25/8 OVER THE CO DuMont Lab Stromberg-Carlson Net Low Close Chg. 7% 8 28 2838 + % 453/8 146 + S/8 24% 247/8 + Vl 243/8 245/8 + Vi 30'/4 30% + l/2 80 1/4 80 1/4 + 1 12% 12% — % 73% 74 + 3/4 12% 12% + % 27% 281/4 01% 101% 2834 283/4 EXCHANGE 2% 2% — % UNTER Bid Asked 2OV4 21% 133/4 15 WMGM Sells Basketball To Five Local Sponsors (Continued from Pa?e ll Lee Clothes, Dynamic Stores, Neciick's, and the New York WorldTelegram. The Knicks will play 29 games at home and 18 away, opening their season against Indianapolis in Madison Square Garden on Thursday. Marty Glickman will do the playby-play account. WTPS On "Unlimited"; Other Activity At FCC (Continued from Page 1) light hours will be halved after sunset. The Commission also granted two unlimited time stations, with 250 watts power, to the Clinton County Broadcasting Corp., Plattsburg, N. Y. and the Cloquet Broadcasting Corp. Cloquet, Minn. The former will be on the 1340 kc band, at an estimated cost of $18,943, and the latter on the 1450 band at an estimated cost of $10,399. Texas Company Gets Permit Daytime-only authorizations were announced for the Colorado City Broadcasting Company, Colorado City. Texas, to operate on the 1320 band with 500 watts power at an estimated cost of $19,547, and for the Missouri Central Broadcasters, Jefferson City, Mo., to operate on the 900 kc band with 250 watts at an estimated construction cost of $14,000. The Commission also granted a permit for a new non-commercial FM station to operate on Channel 203, with the licensee the Texas Trade School, in Dallas. Religious Video Workshop To Be Held At Syracuse (Continued from Page 1) announced today by the Protestant Radio Commission. More than 15 national church officials will be instructed on the use of television as a religious educational medium in the course of the conclave. The Rev. Everett Parker, director of the Protestant Radio Commission, summarized the situation thus: "churches had missed the boat on learning how to produce good religious broadcasts and had awakened to this fact 20 years too late. It is our job to see that church leaders learn to help television stations produce outstanding religious television programs." Brand Name Spots The Brand Names Foundation has sent to all U. S. stations a kit containing 25 spot announcements ranging in length from 35 seconds to 50 seconds, which plug the theme that brand-name advertising helps to provide better goods at lower cost. ^ke Uoice of J^aniai TOPE K A "EN LUDY, Central Monagtr Sale of Farnsworth Held Legal By Court (Continued from Page 1) points in the court's opinion were (1) there was no evidence of Farnsworth officials having a personal interest in the sale or of failing to present the facts to the stockholders; (2) the cost of the proxy campaign was judged as not being excessive; (3) despite invalid proxies, a majority were above reproach; and (4) on the stockholder vote on dissolution of the Farnsworth firm, the court held it was not necessary for shareholders to vote on the issue. Kenny's attorneys charged in the trial last August that ballots were improperly counted when the sale decision was made. This suit in Federal Court was the third unsuccessful attempt by Kenny and Harry Hecht, both stockholders, to block the sale. The two men filed suits which were heard in the New York Supreme Court last April, but both were dismissed. Phillips To Run WSGW, New Saginaw Station Saginaw. Mich— Robert W. Phillips, formerly with WSAM, Saginaw, has been named general manager of WSGW, a new station scheduled to begin operations here next spring. He has been active in radio in the northeastern Michigan area since 1939. MBS Sets 6-Mo. Long Adv. Drive In Trades (Continued from Page 1) the medium of network radio, particularly Mutual's web operations. A new trade character, known as "Mister Plus," has been designed to dramatize the campaign pictorially. The character, which will appear in each of the ads, will stress the campaign theme. "The Difference is Mutual." Among the basic differences to be highlighted in the campaign will be "lower time costs, more homes delivered per dollar, maximum flexibility in arranging hookups to match market distribution, and free 'where to buy it' cut-in announcements." WCAU Names Kelly Philadelphia — John T. "Chick" Kelly, publicity director for WCAU and WCAU-TV for the last two years, has been named commercial representative for WCAU-TV, reporting to Alex Rosenman, vicepresident in charge of sales. RobertN. Pryor, WCAU promotion director, will take the additional duties of station publicity, with the title of director of promotion and publicity. Robert L. Klaus, former managing editor of TV Digest, has been added to WCAU's promotion and publicity department. "Ladies and Gentlemen.." It takes audience to Here's the convention hall at Philadelphia before any of the "b'hoys" showed up. Not a timely picture, but it makes a darn good point. It's useless to talk to an empty house. give meaning to any message. If you remember that when you buy radio in Baltimore, you're bound to end up with W-I-T-H. W-I-T-H gives you audience — big, steady, interested audience at rock bottom cost-per-listener. W-I-T-H is the big bargain buy because it produces more listeners-per-dollar than any other station in town. So if you want to produce BIG results for a LITTLE bit of money, call in your Headley-Reed man and get the full W-I-T-H story. BALTIMORE, MARYLAND Tom Tinsley, President • Represented by Headley-Reed