Radio daily (Oct-Dec 1949)

6 RADIO DAILY Wednesday, November 9. 1949 san FRuncisco By NOEL CORBETT LLOYD E. YODER in from KOA, Denver, in town to referee the Denver U-St. Mary's game at the Lodi Grape Bowl. Sid Strotz, NBC veepee up from Hollywood. He'll round-table with Yoder and John Elwood while here. Taylor Graves, New York stage and radio actor home-towning and doing a featured role in "Finian's Rainbow." The Chronicle and local dealers are giving away twelve television sets. No box tops, no nothing — just fill out a blank "I want a television set, because. . . " It is a small world. Edna Fischer and Arch Le Roux put out a recording of "Small World." Then, in checking through the KSFO record library they found another tune by the same name. Further check found that song titles can't be copyrighted. Fact of which makes Edna and Arch muchly relieved. Bob Moore's KEEN disc show is proving a winner with Bay Area listeners. He plays records from every era, which he has gathered over a period of years. The First Savings and Loan Association of Oakland is now sponsoring "Musical Dividends" on KNBC Tuesdays and Thursdays at 7:30 p.m. Television engineers call this the "Test Pattern" of WMAR-TV. Set-owners call it a sure identification of finest in television entertainment. Businessmen are discovering that it means the best buy in television in Maryland ! WMAR-TV The Sunpapers Station CHANNEL 2 • BALTIMORE, MD. Info On Women s Programs Badly Needed, AWB Is Told i Continued from Page 1) AWB delegates that there is a growing recognition that women broadcasters are for the most part sales people, not only talent. She said that she as a time buyer, finds it difficult to obtain information of the markets covered by women's programs throughout the country and their effectiveness as selling media. Maurice Mitchell, director of the NAB's broadcast advertising bureau, also speaking on the general topic of "This Week's Pay Check," declared that the woman's program is essentially a "framework for advertising" and that the "woman broadcaster is in reality a commercial announcer who has the peculiar ability to deliver a personal recommendation," as one person would deliver to another. He reminded the conferees that if women broadcasters are going to be effective salesmen for their clients, they should concentrate some of their efforts on learning about their sponsors' problems. Sally Work, the district chairman, greeted the women broadcasters after which Gertrude Grover took over as moderator of the first session. Barbara Welles of WOR described what a woman broadcaster does, in answer to Who Earns It And How, pointing out that the half-hour on the air is the least of the work entailed. Alma Dettinger of WQXR outlined the woman broadcaster's relationship with her sponsor. Mary Eileen Ranney of WROW, Albany, cited other illustrations as to how the woman broadcaster must not only supplement the work of the salesmen, but actually be the saleswoman not only for her program, but for her station. The guests at the luncheon included Lloyd George Vennard of the Edward Petry Associates and Mrs. Elizabeth Colclough, program manager of "Town Meeting of the Air." Network and station representatives FCC's 'No' To WJR Plea Upheld By Capital Court (Continued from Page 1) WJR that its rights were not being properly regarded. The Detroit station, also on the 760 band, had complained of interference from the North Carolina grant. When the Commission refused to grant it oral argument of the interference claim, appeal was taken to the court. Last spring the Commission returned the case to the FCC with the admonition that more consideration be given WJR, and asking for the facts in the case. Monday the court held that WJR's license was not adversely affected and that, on the merits, there was no reason to upset the Commission grant. The court made it plain that it does not feel the Commission is obliged to hear every party claiming to be affected by any of its actions. at the luncheon included Adolf N. Hult, vice-president in charge of sales. Mutual Broadcasting System; Sterling Fisher, manager of public affairs and education, NBC; J. R. Poppele, vice-president of WOR and president of Television Broadcasters Association; Miss Bette Doolittle, acting executive secretary of the AWB; Mrs. Gertrude Zorbaugh, assistant secretary, ABC; William C. Ackerman, director of reference department, CBS; George Wallace, manager, sales promotion AM-TV, NBC; Mrs. Dorothy Lewis, United Nations; Miss Sally Work, WBEN, chairman. District 11, AWB, and Mrs. Doris Corwith, NBC, chairman of the conference. Official hosts at the cocktail party for women broadcasters were Mr. and Mrs. Elliott Sanger, WQXR; Robert A. Schmid and Roy Danish, MBS; J. R. Poppele and Julius Seebach, WOR; William Moore, WBNX; Gordon Graham, WCBS; Thomas McFadden and Don Norman, WNBC; and Miss Grace Johnsen, ABC. The committee in charge of the convention included: Doris Corwith, NBC, chairman; Dorothy A. Kemble, Mutual, vice-chairman; Ruth Trexler, ABC; Alma Dettinger, WQXR; Linnea Nelson, J. Walter Thompson; and Agnes Law, CBS. AGENCIES WIN C. GOULDON has joined the publicity department of Benton & Bowles, Inc. He was formerly with The Mutual Broadcasting System and the New York Daily News. BROOKE, SMITH, FRENCH & DORRANCE, INC., Detroit and New York advertising agency, announces the addition of Boris I. Moroz to its creative copy staff in the Detroit Division. THE WASHINGTON LOAN & TRUST COMPANY, one of Washington's largest and oldest banks, has just appointed Kal, Ehrlich & Merrick Advertising, Inc., to place its advertising. ARTHUR PINE ASSOCIATES have been appointed by Gund Manufacturing Company, makers of stuffed toys, to handle their publicity-public relations in all media. WALTER KANER ASSOCIATES, have been engaged to direct publicity and promotion for WVNJ, Newark. H. B. LEQUATTE, INC., has been named by the Throwsters Group of the National Federation of Textiles, to promote the use of twisted nylon in making women's hosiery. LES HAFNER & C. F. VETTER, JR. announce PRODUCTION STAGES 1,2,3 and 4 now in operation at MOTION PICTURE STAGES, INC. 3 EAST 57th STREET PLaza 3-4840