Radio daily (Oct-Dec 1949)

The National Daily Newspaper of Commercial Radio and Television VOL. 49, NO. 27 NEW YORK, THURSDAY, NOVEMBER 10. 1949 TEN CENTS NAB BOARD FACES MANY PROBLEMS Cuba's Reply To NAB Says U. S. 'Hogs' Air Washington Bureau of RADIO DAILY Washington — Cuba has replied in blistering tones to the NAB proposal that American stations be permitted to discontinue protecting Cuban signals, it was learned here last night. In a letter bottled up at NAB headquarters, the Cuban government is said to have accused American broadcasters of trying to "hog" the airwaves and to use unfair pressures to force concessions from Cuba. Occasion for the Cuban charges was the petition to the FCC and the State Department voted last month (Continued on Page 2) 'House Party' Is Moving From ABC Back To CBS "House Party." across-the-board audience participation show now heard on ABC for Pillsbury Mills, will move to CBS with the same sponsor starting Jan. 3, 3:30-3:55 p.m., Monday-Friday. The program was heard on CBS from January, 1945, through January, 1947, and from December, 1947, through December, 1948. Leo Burnett is the agency for Pillsbury. "The Garry Moore Show," which now occupies the 3:30-4:30 p.m. slot on CBS Monday-Friday, will be heard 4-5 p.m. starting Jan. 3. Radio, Stage Stars Cut Spots For Cancer Fund The Cancer Welfare Fund, Empire State Building, New York, has announced the availability to stations of one-minute transcribed radio and television spots promoting the Can (Continued on Page 4) Educational Brookline, Mass. — The public schools of Brockline in cooperation with WVOM are scheduling a special series of educational programs this week in observance of American Education Week. Teachers and pupils both from grade schools and high schools are participating with the programs continuing throughout Saturday, November 12. Sign Of The Times The New York Times, in a postmortem election story yesterday, mournfully quoted a police official who blamed "radio and television" for the sparseness and apathy of the Times Square crowds on Election Night. The Times went to great lengths to flash election returns on the lightboard that girdles its building, and to rig up an elaborate system whereby the election's progress is signalled by a sweeping searchlight beam. The beam swept the sky on schedule but. The Times reported bitterly, "The pale groups in the Square were not even moved to cheer." It marked, said The Times, "the death of a tradition." MGM Buys 285 Spots On 8 N. Y. Stations MGM, in behalf of its new film production, "Battleground," is currently running what is described as the "biggest radio campaign given to a picture in New York during the past few years," consisting of 285 spots on eight Metropolitan stations: WNBC, WCBS, WJZ, WOR, (Continued on Page 8) Radio Shares Honors For Aid To Handicapped Bob Hope and Don Quinn, writer for the Fibber McGee and Molly show, were honored Tuesday night in New York by the National Soci(Continued on Page 2) Future Of BAB, BMB, TV Operations On Agenda Of Two-Day Session Opening On Tuesday Sels-ln-Use Increase Noted In Six Cities The combined quarter-hour setsin-use reported by Pulse, Inc., for the periods, Sept. 6-12 and Oct. 1, 2, 13, 14, 17, 18 and 19, increased in six Metropolitan areas and decreased in one city from the previous July-August report. The combined average sets in use in Cincinnati, Boston, New York, Los Angeles, Washington, Chicago and Philadelphia increased from the 21.9 of the previous report to 23.0 in the present Pulse figures. In Cincinnati, the average quarter (Continued on Page 8) Receiver Tube Sales Show Increase In Sept. Washington Bureau of RADIO DAILY Washington — Receiver tube sales by RMA member companies went to 21,393,485 in September— the highest figure of the year, RMA said at the (Continued on Page 2) Benny Far In Front Of Pacific Hoopers The October "Pacific Program Hooperatings" was led by Jack Benny in first place with 31.6 and Walter Winchell in second place (Continued on Page 2) Johnson Urges FCC To Lift TV Freeze And Allow Color Washington Bureau of RADIO DAILY Washington — Shifting his earlier all-out color stand, Senate Interstate Commerce Committee Chairman Edwin C. Johnson, yesterday called for speed in lifting the TV freeze. Johnson said that the Commission should map out broad general principles for the development of a color system, letting the proponents of the various systems go to work on the basis of these general principles. At the same time, he urged full speed toward opening of the UHF bands. It was believed that he sought the opening of the UHF bands at the same time as the setting of the broad general principles on color TV. U. A. Sanabria, president of American Television, Inc., appeared before the Commission hearing on color TV yesterday and offered testi(Continued on Page 7) Washington Bureau of RADIO DAILY Washington — When the NAB board of directors meets in Washington for a threeday session beginning Tuesday paramount among the problems coming up for disposition is the future of the new Broadcast Advertising Bureau, the disposition of Broadcast Measurement Bu ( Continued on Page 4) 100 Newsmen In N.Y. For NARND Confab Approximately 100 radio and TV newsmen will be on hand when the annual convention of the National Association of Radio News Directors gets under way tomorrow at the Commodore Hotel in New York City, Sig Mickelson of WCCO, Minneapolis, president of the association, announced last night. He added that (Continued on Page 4) Hallicrafters, MBS Sign New Quiz Show, 52 Wks. The Hallicrafters Co., Chicago, manufacturers of radio and television sets and electronic equipment, has signed a 52-week contract with Mutual for a new audience participation show, "Hollywood Quiz," it was announced yesterday by Ade (Continued on Page 8) Wrong Room Governor Thomas Dewey thinking he was walking into Dulles headquarters at the Hotel Roosevelt Monday night found himself passing the time of day and discussing politics with Leonard Reinsch of the Cox stations, formerly radio director of the Democratic National Committee. Reinsch's room adjoined the Dulles suite on the seventh floor.