Radio daily (Oct-Dec 1949)

3 RADIO DAILY Thursday, November 10. 1949 MGM Buys 285 Spots On 8 N. Y. Stations (Continued from Page 1) WNEW, WINS, WMCA and WMGM. The four-day "saturation campaign" was launched on Tuesday night with spots spread throughout WOR's four-hour election coverage. Donahue & Coe, Inc., MGM's agency, disclosed that the remaining spots were purchased on the New York stations "entirely in accordance with -good availabilities." The campaign will end about noon of Nov. 11, coincident with the official opening of the picture at the Astor Theater. The one-half minute and oneminute transcribed commercials consist of the so-called "Jody Chant," which opens the actual film production and was used during the war by the Army Recruiting Service, with the original lyrics changed to plug the film. WMGM, New York indie, will broadcast from the lobby of the Astor Theater tonight from 8: 00 to 8:30 p.m., as a feature of the premiere of "Battleground." In addition WNBT will televise interviews with first nighters attending the opening of the MGM picture. 'Reading For Pleasure' Panel Series On WNBC "Reading For Pleasure," a panel discussion series on English and American fiction by members of the faculty of Brooklyn College, bows on WNBC, tomorrow, 7:30-7:45 p.m. The series is designed to supplement the radio-assisted home study course offered by Brooklyn College in cooperation with the NBC University of the Air. Each Friday's program will examine the novel or short story to be dramatized the following Sunday on the "NBC Theater." A three-man panel will be present each week, with Professor Francis Kilcoyne of the Brooklyn College English Department as the only permanent member. Sets-In-Use Increase Reported In Six Cities (Continued from Page ii hour radio sets-in-use increased from the previous 25.7 to 26.2 in the September-October report; in Boston, from 23.0 to 24.1; in New York, from 21.9 to 23.6; in Los Angeles, from 22.9 to 23.6; in Washington, from 20.6 to 22.6; and in Chicago, from 21.4 to 22.0. In Philadelphia, however, average quarter-hour setsin-use for the week studied decreased from the previous 19.8 to 19.5 in the September-October report. Jack Benny, "Lux Theater," and Walter Winchell were the leaders in the "Top Ten Evening" combined Pulse ratings for the seven cities. The combined Pulse ratings for the seven metropolitan areas were 19.0 for Benny, 15.5 for "Lux Theater" and 15.4 for Winchell. The follow-ups were: "Mystery Theater," 12.5; Arthur Godfrey's "Talent Scouts," 12.5; "My Friend Irma," 11.6; "Stop The Music," 10.8 "Suspence," 10.7; "Inner Sanctum," 10.7, and "Mr. District Attorney," 9.7. Hallicrafters, MBS Sign New Quiz Show, 52 Wks. (Continued from Page 1 ) Hult, v-p in charge of sales for the web. The new series, which will originate in Chicago in the lobby of Chicago Theater, will be aired coast to coast, Saturdays, 5: 45-6 p.m., local time, beginning Dec. 10. The quiz will feature Lee Bennett and Pierre Andre as co-emcees and will specialize in questions pertaining to film stars and movies. Sorensen & Co. of Chicago represented Hallicrafters in the deal with MBS. Ewing To Be Heard Washington — The ABC network will broadcast a special addi-ess of Federal Security Agency Administrator Oscar Ewing on the subject of "Security For All," from the studios of WMAL, the web's affiliate here, Nov. 14, 10:30-10:45 p.m., EST. 50,000 watU at 800kc. Now covering a 17,000,000 population area at the lowest rate of any major station in the Detroit Area! Detroit and Windsor J. E. Campeau, President Adam J. Young, Jr„ Nat'l Rep. • Canadian Rep., H. N. Stovin & Co. MUTUAL in the past two months ALFRED and DORA McCANN WOR's "McCann's at Home" have... 1 . Acquired a larger audience than at any time in their long history— 71% larger than in '44. 2. Delivered 603,935 commercial impacts at the infinitesimal rate of 15 impacts per-penny. 3. Sold for three sponsors who have been with them for more than 20 years. 4. Ranked first among all women's service programs aired in New York. 5. Will you or your client let them build a record for you for number 5? our address is WOR —that power-full station at 1440 Broadway in New York \