Radio daily (Oct-Dec 1949)

RADIO DAILY: Wednesday. November 16. 194! AGENCIES JAMES M. CECIL, president of Cecil & Presbrey, Inc., has accepted the chairmanship of the advertising division of The Lighthouse Men's Committee. The campaign goal is $150,000 by December 31st to support the program of 28 free services given to the blind of all ages, races and creeds at The Lighthouse of The New York Association for the Blind, 111 East 59th Street, New York 22, N. Y. "Over four thousand blind," Mr. Cecil said, "are currently receiving from The Lighthouse physical and spiritual help. In addition, many also receive training which gives them economic selfsufficiency and a full life. New York is proud of the work of The Lighthouse, and now New York must reach into its pockets and help support this great work." DICK SPIEGAL, president of the Norito Co., Chicago has announced that shortly after the first of the year, his Norito Powder will be introduced in a new Effervescent form. Regular Norito will also continue to be available. He also reported that, effective immediately, all Norito advertising will be handled by the Harry B. Cohen Advertising Co. of New York City. Plans are now in work for greatly increased advertising on both the new and regular forms of Norito. FLETCHER D. RICHARDS, INC., New York and Chicago advertising agency, will establish a division on the West Coast. Effective January 1, 1950, the Harrington, Whitney & Hurst, Inc., organization of San Francisco and Los Angeles will join with Fletcher D. Richards, Inc., and will operate as Harrington-Richards, Division of Fletcher D. Richards, Inc., with offices located in San Francisco and Los Angeles. The uniting of the two organizations will not involve any changes in clients, locations or personnel. Pittsburgh FM Stations Set Program Exchange Pittsburgh, Pa. — WPIT-FM has joined forces with WDUQ-FM, Duquesne University campus station, in a novel program arrangement. Since Nov. 1, WPIT-FM has been carrying the 5-9 p.m. schedule of WDQU-FM, made up the program produced by the Duquesne student staff, under the direction of Father J. A. Lauritis, C. S. Sp., the university's public relations head. The stations have also been working closely together on football coverage. WPIT carries on AM and FM the day games, and on FM only the night games, which WDUQ originates. The campus station, which began operations in August, 1949, beams a 10-watt signal heard on a six-mile radius of the university. On Oct. 21 the station received authorization from the FCC to boost its power to 2750 watts. PICTURE OF THE WEEK Top operating echelon of NBC television held their first conference yesterday following the recent reorganization of the network making the video department a self-contained unit. Left to right: Frederic W. Wile, Jr., director of production; Carleton D. Smith, director of operations; {seated) S. L. (Pat) Weaver, Jr., NBC vice-president in charge of television; Norman Blackburn, director of television operations in Hollywood, and George H. Frey, director of television sales. SESAC Sues WCKY Charging Infringement SESAC, Inc., has filed suit in the United States District Court for the Southern District of Ohio, at Cincinnati, against L. B. Wilson, Inc., operators of WCKY. The bill of complaint alleges infringement of the following compositions: "Turn Your Radio On," "Take The World But Give Me Jesus," "If We Never Meet Again," "Hallelujah Morning," "Gathering Flowers For The Master's Bouquet," and "DreamBoat." The bill of complaint seeks damages at the statutory rate of not less than $250.00 for each infringing performance, and asks an injunction against the further use of the songs alleged to have been infringed, plus attorney's fees and costs. Answer day of WCKY is twenty days from date of filing the complaint. Paxton and Seasongood are local counsel for SESAC Inc. WRNL Takes Ziv Show Richmond, Va. — WRNL, Richmond, Nolde Brothers Bakery, Richmond, is now sponsoring Ziv-produced transcribed half-hour series, "The Cisco Kid," Monday, Wednesday and Friday, from 6: 15 to 6: 45 p.m., for Nolde's American Maid Bread and other bakery products. Sponsor has launched high-powered promotion campaign to publicize the show. 'Kids Day Salute' Skedded By ABC Web For Nov. 17 West Coast Bureau of RADIO DAILY Hollywood — "Kids Day Salute," a half hour star studded show to mark National Kids Day, designed to combat juvenile delinquency, will be broadcast, Nov. 17, 10 p.m., EST by ABC in cooperation with more than 300 Kiwanis Clubs of the Ki wanis International and the Nation al Kids Foundation. Among the stars scheduled to par ticipate in the salute will be Bing Crosby, Red Skelton, Walter Winchell, Drew Pearson, Edgar Bergen, Bob Hope, Jimmy Fidler, Gabriel Heatter, Dinah Shore, Arthur Godfrey and Harry Von Zell. Kiwanis International president J. Hugh Jackson will make a brief address on the program. Music will be supplied by Basil (Buzz) Adlam and the ABC orchestra. Sponsoring Skiing Show Newark, N. J. — Alex Taylor, New York sporting goods firm, will sponsor "Skiing on the Air," a weekly half-hour show of skiing news and interviews, over WVNJ, beginning Dec. 1, 8:00 p.m. The contract for a 13 week period was placed direct. Ted Johnson, WVNJ announcer, will conduct the series which will feature snow reports, road conditions and interviews with outstanding skiers and skiing authorities. Promotion tie-ups are being arranged. PROmOTION Premium Approach Two network shows and a New York City television program art being used by the R. L. Watkin; Company Division, Sterling Drug Inc., for a premium offer promoting Dr. Lyon's Tooth Powder, Dr. Lyon's Ammoniated Tooth Powder and Lyon's Tooth Paste, starting November 21. The premium is c Florentine necklace, obtainable foi 25 cents plus box tops of the tooth paste or powder, or the paper linei from the top of the new Ammoniated Tooth Powder, distributed unboxed. The offer will continue foi two weeks, according to D. H. Williams, divisional vice-president. The account is handled by Dancer Fitzgerald, Sample, Inc., New York advertising agency. Radio programs are "Back Stage Wife" (NBC 4 p.m., EST, 145 stations) and "Bride and Groom' (ABC 2:30 p.m., EST, 224 stations) Television show is "Okay, Mother!' < WABD, Channel 5, 1 p.m., EST) WCAE Uses Display Ad A special double-page advertisement was run by WCAE on November 9 in the Pittsburgh Sun-Telegraph featuring many of the station's local and network programs This two-page ad was another ir the continuous campaign of WCAJ program promotion. The date oi November 9 was purposely selectee because it was the day following ar important local election which hac wide-spread interest and increased circulation of the paper. Oklahoma Broadcasters Forming State Group Oklahoma City — An organizations meeting of the Oklahoma Broad casters Association, attended by It state radio representatives, namec Joe Bernard, general manager ol KOMA, Oklahoma City, as temporary chairman. Only the owners and the managers of the 39 commercial AM and TV stations in the state have been invited to join the new organization, according to Bernard and the purpose of the group will be to gain a "true representation of the industry before the state government and business." WWRL Program Expands To Full Two-Hour Show WWRL's "Afternoon Swing Ses sion," Mondays through Saturdays, will be expanded into a full twohour show, 3:30-5:30 p.m., beginning today, because of "the influx of additional sponsors," the latest two of which are Buddy Lee Clothes and Music Hall Credit Jewelers. The deal with the clothing firm, handled through Henry Bach Asso ciates, called for two spots daily foi 13 weeks. The jewelry company signed, through Miller Advertising Inc., a 13-week contract for fivt minutes daily. 1