Radio daily (Oct-Dec 1949)

The National Daily Newspaper of Commercial Radio and Television VOL. 49. NO. 31 NEW YORK. THURSDAY. NOVEMBER 17. 1949 TEN CENTS NAB S STRUCTURE IS STRENGTHENED Radio, Films To Pick 'Freedom' Chairmen Washington Bureau of RADIO DAILY Washington — To implement the joint pledge of opposition to censorship voiced here Tuesday night by the radio and motion picture industries, through NAB and MPA, each group is expected shortly to select a chairman, these chairmen then to draw up proposals for joint action. Eric Johnston, president of the MPA, declared yesterday that he was much pleased by Tuesday's joint meeting of the two industries' leaders. The new liaison organization set up should "really go somewhere" in fighting censorship of radio and films, he said. Bergen Talks On TV At Journalism School Athens, Ga. — The co-axial cable will not solve all television problems, Edgar Bergen told radio students at the University of Georgia's Journalism School this week. Bergen said that complete local production units will be needed if advertisers are to get full benefit from television. He urged the students to get their experience wherever they could, but cautioned them against selling their (Continued on Page 3) Pontiac Spot Campaign Planned For New Line Pontiac Motors is reported planning a national spot campaign in key center cities in connection with the introduction of their new line of cars on December 1. Agency for Pontiac is McManus, John and Adams, Detroit. Japanese (Rat) Diet G. T. Folsler's "World News Roundup" originates in Tokyo. Japan, and is heard at 8 a.m. over the NBC network. Tuesday morning he failed to come through at the appointed time and the web was kept guessing until yesterday, when a message from the Nipponese capital told of rats having chewed up the cable housing, halting service. Optimistic Note Wilton Gunzendorfer. general manager of KROW, Oakland. Calif., who is in New York on his semi-annual visit to agencies and sponsors, opines that "things are looking brighter." Gunzendorfer recalled that last spring a lot of agencies were crying the b'.ues. Today the picture is different. Agency men are interested in placing national spots in local ma'kets and the prospects for the new year are bright, Gunzendorfer said Competition To Bring New Spot Campaign Competition for the coach trade between airlines and railroads operating from New York and Chicago, Cleveland and Detroit, will bring a campaign of spot business to radio and TV in these cities, Radio Dailv learned yesterday. The increased radio advertising schedules will result from the eastern railroads putting into effect a 12.5 per cent increase of fares granted by the ICC and the (Continued on Page 3) "Life WithLuiai" Sold By CBS To Wm. Wrigley William Wrigley, Jr., Co., yesterday announced sponsorship of CBS' "Life With Luigi" on the full network beginning Tuesday, January 10, 9: 00 to 9: 30 p.m., EST. "Life With Luigi," a sustaining feature on the CBS web since September 21, 1948. stars J. Carroll Naish and is pro1 Continued on Page 3 1 Board's Action Retaining BAB Dept., Dropping BMB, Bolsters Industry Organization's Operations Increased Music Fees Sought in Canada Montreal — The Composers, Authors and Publishers Association of Canada plans to seek an increase in the royalties now charged for use of works by Canadian artists. The Association had its 1950 scale of charges published in a current issue of the Canada Gazette. The charges have been approved by the Copyright Appeal Board — a threeman body headed by Mr. Justice J. (Continued on Page 2) Effectiveness Of Radio Emphasized By Speaker The effectiveness of radio tie-ins in promoting sales of Red Ryder western boys' apparel and other Red Ryder merchandise was stressed yesterday by John Howell, sales manager of the Stephen Slesinger organization, speaking before fifty (Continued on Page 3) Seruton Plans Expansion For Lindlahr On ABC Serutan, Inc., which has been presenting Victor H. Lindlahr's dietetics commentary on 72 ABC stations four times weekly including (Continued on Page 3) TV Time Sales Of $30,000,000 This Year Seen By Elliott TV network and station time sales for 1949 will total $30,000,000, tripling the $10,000,000 spent for time by advertisers last year, RCA Victor veepee Joseph B. Elliott predicted this week. Next year, he said, time sales will again be substantially increased because the audience will be nearly doubled. Speaking before the Philadelphia Chapter of the American Institute of Banking, Elliott predicted that the in dustry would produce 3,100,000 receivers next year, with retail value of about $700,000,000. This year's output will be about 2,300,000. Growth of the industry to date and the promise of its orderly expansion to a national servica makes it an opportune field for investment institutions, he said. Comparing the growth of TV with that of the automotive industry, he pointed out that (Continued on Page 7) Action of the NAB Board retaining Broadcast Advertising Bureau as a service to the membership and dropping sponsorship of Broadcast Measurement Bureau which may be perpetuated as a new corporaton, indicates that the industry organization seeks to hold its present member (Continued on Page 8) Food Industry Told Importance Of AM-TV "Unless I miss my guess, the food industry has, in television, one of the most powerful selling tools ever developed," researcher Arthur C. Nielsen told the Grocery Manufacturers of America at a meeting in New York on Tuesday. However, Nielsen cautioned. "The food industry could scarcely make as serious an error, at this time, as to conclude that radio is washed up (Continued on Page 8) Rocky Mountain Council Marks 10th Anniversary Denver, Colo. — The Rocky Mountain Radio Council, a non-profit public service programming organization with 37 member stations in Colorado and Wyoming, this week issued a report summarizing its (Continued on Page 2) 25th Anniversary Duluth — -Origination of the Quiz Kids program from the Duluth Armory next Sunday and the personal appearance of Bob Hope will be the entertainment highlights of the 25th anniversary of WEBC. The Quiz Kids broadcast will be heard over NBC at 3:30 p.m.. EST. with loe Kelly in his usual role as master of ceremonies. J. 'Television Authority' Voted Into Existence By 4-A f TURN TO PAGE 7 1