Radio daily (Oct-Dec 1949)

CROSLEY OFFICIALS GET PROMOTIONS Five New AM Outlets OK'd By Commission Washington Bureau of RADIO DAILY Washington — The FCC announced the grant of construction permits for five new AM stations yesterday, three to operate with one kilowatt, daytime only. These will be in McAlester, Okla., Pasadena, Texas, and Prineville, Oregon. Permittee in McAlester is the Company, which will operate on the 1460 band, with its estimated construction cost $16,050, exclusive of land and buildings. In Pasadena the applicant was (Continued on Page 2) Pilot Radio To Sponsor News Program On WOR Pilot Radio Corporation of Long Island City will sponsor the 11 p.m. news over WOR Monday, Wednesday, and Friday starting Nov. 21 for its Anniversary television set. Lyle Van is the commentator. Pilot sponsored the same program ducing 1939 and 1940 when Arthur Hale was on the mike. In intervening years the company also supported other programs over WOR. Alfred Paul Berger Inc. is the agency. New Chiquita Campaign Set On Keystone The United Fruit Co., has begun a new transcribed spot campaign featuring the jingles of "Chiquita Banana," on member stations of the Keystone Broadcasting System in 23 states. Eight variations of Chiquita's song are being used in a shifting spot schedule for a 13-week cycle. BBD&O handles the United Fruit account. Noel Rhys, eastern sales manager for Keystone, represented the network. Distinction Dan Seymour, emcee of "We The People," was named one of the nation's ten best dressed men by the Fashion Foundation of America yesterday following a poll of the custom ta'lors throughout the country. Dean Acheson. Secretary of State; Alf-ed Lunt and Alfred Gwynne Vanderbilt were among the other gentlemen of distinction. Parting Shot Washington — The NAB board wound up its three-day session yesterday with passage of a strongly worded resolution calling upon our Government to be firm in dealing with Cuba in the present dispute over frequencies, declaring that our Government should call upon Cuba to rescind all grants since March which in any way violate the standards of the expired NARBA agreement and result in the degradation of the signals of U. S. stations. Tribute To Radio Paid By UN Official Paying tribute to "the outstanding coverage of United Nations during the past year by the broadcasters," Benjamin Cohen, assistant secretary general of United Nations, announced yesterday that appreciation scrolls had been mailed to over 1,000 broadcasters throughout the United States. First scrolls were represented to network executives at a luncheon (Continued on Page 4) Minimum Time-On-Air For FM May Be Upped Washington Bureau of RADIO DAILY Washington — In a move designed to test the intentions of FM broadcasters, the FCC has proposed to stretch out the minimum operating hours of FM stations. The proposed rule is in line with suggestions by (Continued on Page 3) AV CO Advances Shouse To Exec, Post And Dunville Named To Presidency Of Crosley Broadcasting Corp. New Audience Survey System Is Introduced Five subscribing Washington radio stations last week began using the first issue of a new audience survey produced by the American Research Bureau. Difference between the ARB survey and most other audience surveys now in use is that the new survey reports listeners in terms of actual number of persons listening rather than by percentages. Further breakdowns show number (Continued on Page 6) University Buys DLF From News Commentator DeLand, Fla. — WDLF, 250-watt radio station in DeLand, has been purchased, subject to the approval of the FCC, by John B. Stetson University of DeLand, WDLF was owned by Lyle Van, news commentator, who built it about two years (Continued on Page 2) WHHT Leaving Air; Will Consolidate With WSSB Durham, N. C— Effective at midnight Saturday.' Station WHHT, Mutual outlet in Durham, 1ST. C, will sign off for the last time as a result of the consolidation arrangement (Continued on Page 2) WNEW Sold For $2,000,000; Operations Stay Unchanged Sale of WNEW, 10,000-watt New York indie, by the Greater New York Broadcasting Corp., headed by Arde Bulova and Milton Biow as major stockholders, to a new corporation, WNEW, Inc., headed by Bernice Judis, vice-president and general manager and Ira Herbert, vice-president in charge of sales, was announced last night. The reported price was over $2,000,000. Associated with Miss Judis and Mr. Herbert in the acquisition of WNEW are a group of Providence, R. I., business men. They are William S. Cherry, Jr., Charles F. Knowles, George Meehan, Frank F. Crook, Godfrey B. Simonds and Harold B. Tanner. In confirming the deal, Miss Judis stated that no change in personnel, policy or programming is planned by the new owners. WNEW, re( Continued on Page 4) The election of James D. Shouse as a member of the executive committee of Avco Manufacturing Corporation, top policy unit of the concern, was announced in New York yesterday by Victor g Emanual, President. Simultaneously, the election of Robert E. Dunville to succeed Shouse as president of Cros1 e y Broadcasting Corporation, wholly owned subsidiary of Avco, was announced. , Shouse will remain as chairman of the board and chief executive officer of Crosley Broadcasting. Already a vice-president and member of the board of directors of Avco, Shouse in his new capacity will be one of three management members of a committee charged with corporate supervision (Continued on Page 6) SHOUSE REC Speaker Urges Belter Programming Decrying the trend of giveaway programs on radio and admonishing television broadcasters not to fall into the same "follow the leader" pattern, Ralph Starr Butler, former vice-president in charge of advertising, General Foods, addressed the Radio Executives Club of New York at the Hotel Roosevelt yesterday. Butler, who reminisced about the (Continued on Page 3) Power Of Radio Windsor, Ont. — A fifteen-second emergency announcement, inserted in a regular broadcast of the Toronto Symphony over Station CKLW. brought out fifty off-duty firemen to fight a threealarm blaze within a matter of minutes. The announcement, requested by the Windsor Fire Department, also drew 240 calls from listeners in 20 minutes.