Radio daily (Oct-Dec 1949)

RADIO DAILY: Friday. November 18, 1949 Crosley Executives Given Promotions DUNVILLE (Continued from Page 1) of the firm's operating divisions and subsidiaries. These, in addition to Crosley Broadcasting, include Crosley, New Idea, American Central, Nashville and Lycoming-Spencer divisions: the Crosley distributing corporation and the Carrollton Furniture Manufacturing Company, A. C. F Brill Motors and the New York Shipbuilding Corporation. A s president of Crosley Broadcasting Corporation, Dunville will have administrative responsibility for WLW, 50,000-watt Cincinnati clear channel station; three television outlets, WLW-T, Cincinnati; WLW-D, Dayton and WLW-C, Columbus, as well as FM outlets in the same cities; and shortwave stations which Crosley Broadcasting operates for the U. S. State Department ut Mason and Bethany, Ohio. Native Of Kentucky Shouse, 46-year-old native of Cynthiana, Kentucky, completed his 20th anniversary in the broadcasting field this year. In 1929, he joined CBS as its first Chicago sales representative. Five years later he joined the StackGoble advertising Agency, resigning after a brief period to return as manager of KMOX, Columbia-owned station in St. Louis. Since joining the Crosley organization as vicepresident in charge of broadcasting in 1937, Shouse has led WLW to a large number of national awards in programming, promotion and other fields. In 1946 he was named president of Crosley broadcasting and last year was elected board chairman. Started At KMOX Dunville, 42, is a native of St. Louis. After a period in the automotive business, he joined the sales department of station KMOX, and shortly thereafter became assistant general manager. It was at KMOX that Dunville and Shouse began an association in broadcasting which has continued for nearly two decades. In 1937, Dunville joined the executive staff at WLW as assistant to Shouse, thereafter holding successive posts as general manager of WSAI, then owned by the Crosley interests; general sales manager of WLW and WSAI, and starting in 1944, as vice-president and general manager of Crosley Broadcasting Corporation. For the past two years he has actively supervised the development of the three television stations now operated by the firm. Together with Shouse he was responsible for the establishment of a merchandising and promotional program unique in the broadcasting field. NETWORK SONG FAVORITES The top 30 songs of the week (more in case of ties), based on the copyrighted Audience Coverage Index Survey of Popular Music Broadcast over Radio Networks. Published by the Office of Research, Inc., Dr. John Peatman, Director. Survey Week of November 4-10, 1949 TITLE PUBLISHER A Dreamer's Holiday Shapiro-Bernstein A Thousand Violins Paramount Ain't She Sweet Advanced Charlie My Boy Bourne Dear Hearts And Gentle People E. H. Morris Don't Cry Joe Harms Georgia On My Mind Peer Hop Scotch Polka Cromwell Huckle Buck United I Can Dream Can't I Chappell I Never See Maggie Alone Bourne Jealous Hear! Acuff & Rose Just For Fun Paramount Last Mile Home Leeds Let's Harmonize Santly-Joy Let's Take An Old Fashioned Walk Berlin Maybe It's Because Bregman-Vocco-Conn Meadows Of Heaven Laurel Mule Train Walt Disney Now That I Need You. (Where Are You) Famous River Seine Remick Room Full Of Roses Hill & Range She Wore A Yellow Ribbon Regent Slipping Around Peer Some Enchanted Evening Chappell Someday You'll Want Me To Want You Duchess That Lucky Old Sun Robbins Toot Toot Tootsie Goodbye Feist You Told A Lie Bourne Younger Than Springtime Chappell You're Breaking My Heart Mellin Second Group TITLE PUBLISHER Eye Bye Baby J. J. Robbins Crocodile Tears Johnstone-Montei Dime A Dozen E. H. Morris Festival Of Roses Witmark Fiddle Dee Dee Harms Hush Little Darlin' Michael I Never Heard You Say KramerWhitney I Only Have Eyes For You Remick In Santiago By The Sea Life Music It's A Wonderful Life Lombardo I've Got A Lovely Bunch Of Cocoanuts Cornel! Make Believe (You Are Glad When You're Sorry). . .Bregman-Vocco-Conn My Street Campbell Oh You Beautiful Doll Remick Over The Hillside Dryer Rudolph The Red-Nosed Reindeer St. Nicholas Souvenir Beacon Sweetest Words I Know Life Music There's Yes Yes In Your Eyes Witmark Through A Long And Sleepless Night Miller Wishing Star Broadcast Music Copyright, 1949, by Office of Research, Inc. New Audience Survey System Is Introduced (Continued from Page 1) of men, women and children in audience as well as racial stock of people and also supplies simplified audience flow data. Measure Inside And Outside The new survey, according to ARB, attempts to simplify radio audience information for subscribers and to provide complete measurement both inside and outside the home. The Washington sample consists of 1,000 persons chosen by the probability method so that each person has a chance to be selected. ARB interviewers place diaries with persons selected and selectees carry it with them at all times recording programs heard during the week. Diaries are returned to ARB and results are projected on the theory that the sample persons are representative. AM, FM, and TV shows are covered. Breakdown Given The October survey shows average daily totals among 1,400,000 persons in greater Washington of 3,001,386 person hours of AM-FM listening; 801,360 person hours of TV listening; and 189,980 person hours of auto radio listening with the later catagory included in the AM-FM totals. The ten top ranking programs in the Washington area for the period October 15-31 were found to be as follows: (The percentage rating for each program is shown in parenthesis) Persons Jack Benny — WTOP 281,950 Radio Theater — WTOP. . 1 ill.. '{50 Amos and Andy — WTOP. 189.600 Walter Winchell — WMAL 187,500 Talent Scouts — WTOP... 183,300 My Friend Irma — WTOP. 169,000 Charlie McCarthy — WTOP 167,350 Bob Hope — WRC 165,950 Fibber and Molly — WRC. 161.800 Fat Man — WMAL 150. (Mill (20.3) ( 13.8) (13.7) (13.51 (13.2) (12.2' j t 12.1 I I 12.01 111.71 (11.5) ARB plans to bring the new radio service to additional cities as rapidly as a sound expansion can be accomplished. The firm already issues television audience reports in New York, Philadelphia, Baltimore and Washington. British Radio Exports To Latin America Drop British radio equipment exports to Latin America dropped in the first six months of 1949 compared with 1948. Figures are: '48 (Jan. -Dec.) 841,899 pounds, against 337,064 pounds for Jan. -June, '49. Exports of radio receivers and radiograms, including chassis are way down but sound reproducing equipment, test gear, components, valves and cathode ray tubes are up over '48. Transmitter, communication and navigational aid equipment are also down but not seriously. Argentina and Chile have held steady as importers while Uruguay stepped up purchases almost threefold. This, however, is offset by a serious drop of imports by Brazil and Venezuela.