Radio daily (Oct-Dec 1949)

Wednesday. November 23, 1949 RADIO DAILY SOUTHWEST FRED NAHAS, executive vicepresident of Glen McCarthy's KXYZ ABC outlet in Houston, set a precedent by being reelected as Chief Barker of Tent No. 34, Variety Club in Houston. Election also resulted in naming Bill Bryan of Wilhelm Laughlin Wilson, Jack Harris of KPRC, and King Robinson of KATL, to the board of directors. John Paul Goodwin of the Houston agency bearing that name was elected national canvassman. New KWFT, Wichita Falls, personnel includes Pat Halverson and Wm. (Dub) Floyd. Halverson recently joined the announcing staff while Floyd is a new addition to the sales staff. Halverson is well known in Texas radio circles as a newscaster and for his work as the "Texaco Star Reporter" for several years. Floyd's background includes, among other things, several years with Texas newspapers. Celebrities and guests of the Shamrock Hotel will be featured on the new quarter-hour across-theboard program for the Grennan Cake Division on KXYZ, Houston. Program aired at 10:30 a.m., following ABC's Modern Romances, features Art Finger in the emcee slot and is the second local program to be sponsored by Purity Bakeries on KXYZ. The first program, "Bill Ring Time," premiered recently in the 11:45 a.m. spot. Happiness Exchange on KLIF, Dallas, 7:30-8:30 a.m., Monday through Saturday, starring Dallas' Jimmy Jefferies, is currently aired with 12 participating sponsors, including Wyatt Food Stores, Texas Bank and Hays Chevrolet Co. Commercials sell for a straight rate of $7.50 each. Jefferies, as much a part of Southwestern Radio as studios and transmitters, works at the show 'round the clock, making personal visits to the needy. He is assisted by Johnny May, SMU law student and part time announcer at KLIF. Since the show began, it has helped hundreds of people obtain homes, clothing and even dogs for the blind. A "Model Home" has been built and will be given to some deserving person. Jefferies feels so good about the response to the show that he is now planning a Happiness Exchange Hospital. Stork News Paul Hancock, stations relation director of NBC, is the father of baby girl born Monday at the French Hospital. The newcomer weighed 6 pounds, 3 ounces. CAN'T PROMISE MIRACLES . . . . . but can do a top notch sales job for you. Heavy experience AM and TV network selling. Will change to agency or local station. Presently employed. Write RADIO DAILY, Box 288, 1501 Broadway, New York City. Pix Companies Big Buyers Of Spot Time For Features (Continued from Page 1) reveal their spot advertising budgets all indicated that this type of advertising has box-office value and has proven effective in test markets. The types of campaigns vary, depending on specific situations, from day-to-day saturations to 52-week contracts calling for current picture plugs. M-G-M In 65 Markets Metro-Goldwyn-Mayer, according to reliable sources, is currently spending money for radio advertising in 65 key U. S. markets and in some instances has signed on a 52-week basis. The company recently concluded a heavy spot and station break campaign exploiting the New York premiere of "Battleground" and now has a similar campaign under way in Hollywood. Similar campaigns are planned for other cities showing the picture. Universal Pictures is another major outfit that recently completed a successful day-and-date radio spot campaign in the Milwaukee area in behalf of the premiere of "Free For All." They are now mulling plans to exploit, via radio, the openings of "South Sea Sinner" and "Francis" in key markets after Jan. 1st. Universal is also planning a heavy spot campaign in the New England Area in March to herald the opening of "Ma and Pa Kettle Go To Town." The first "Kettle" flicker received heavy radio build-ups in the Midwest last year. Co op Deal With RKO RKO-Radio Pictures, on the other hand, has evolved a cooperative radio advertising policy whereby RKO records spots, station breaks etc., which they then pass on to branch offices for further distribution among exhibitors. The exhibitor actually buys the time with RKO paying part of the bill. This AFRS To Carry Game American G.I.'s in the Atlantic and European areas will hear a broadcast of the Penn-Cornell football game on Thanksgiving Day through the facilities of the Armed Forces Radio Service. WOR, which is carrying the broadcast in New York City, will feed the show to the short wave transmitters of the Service for simultaneous rebroadcast. i una 1949 FRENCH RESTAURANT LUNCHEON from $2.00 DINNER from $3.00 COCKTAIL BAR cJa/notiA ffiench CandieA 15 East 52 nd St. AIR CONDITIONED policy, according to an RKO spokesman, has also proven successful. Biggest recent exploitation involving use of radio has been on behalf of the "Mighty Joe Young" now playing the national circuits. Paramount Pictures have gone in for heavy radio exploitation, on a day-and-date saturation basis, on their last three pictures, "Red Hot and Blue," "Chicago Deadline," and "My Friend Irma." According to an agency representative (Buchanan Agency) for Paramount there is allocated a percentage of the exploitation nut for radio depending on circumstances. Paramount is using, and has used, stations in some fifty to sixty key cities and markets. United Artists Testing United Artists Corporation recently concluded a $3,000 saturation day-and-date spot and station break exploitation in the Des MoinesOmaha area for the opening of "Kiss For Corliss" and plan to give the same treatment to territorial openings of "Champagne for Caeser," and "The Men." These latter two films will each get from three hundred to three hundred fifty spots in a territory. UA generally picks up the tab for radio ad expenditures but occasionally engages in cooperative advertising with the exhibitor. mEKICO GILLETTE SAFETY RAZOR Co. of Mexico opened its large manufacturing plant last week in this city. . . . Gillette razor blades will be produced here from now on for the Mexican markets. . . . Publicidad General, Mexican representative of Foote, Cone & Belding, handles the Gillette advertising account and a nation-wide press and radio campaign for both Gillette and Toni products, is expected early next year. Cancer Fund Report Scheduled For ABC Web ABC will carry a report on the progress of the Damon Runyon Memorial Cancer Fund this Saturday. The quarter-hour program called The Cancer Might will include messages from the president of Notre Dame, the Very Reverend John J. Cavanaugh, Henry J. Kaiser, General Dwight D. Eisenhower, and Dr. Cornelius Rhoads, director of the Memorial Cancer Center in New York. Walter Winchell, treasurer of the Runyon Fund, will announce several large gifts for research in fighting cancer during the broadcast. Dr. Rhoads will interview a patient who has been aided by the fund. Midnight Encore WBZ's new Dick Tucker Show (1:30-2:00 PM Monday through Friday) has proved so popular with listeners (and with sponsors!) that Dick now returns for a midnight encore.. 11:30 to 12:30 nightly, Monday through Saturday. With merry music and a cheery personality, Dick has sold New England on himself. He'll sell your product, too! For availabilities at the witching hour, check WBZ or Free & Peters. BOSTON 50,000 WATTS NBC AFFILIATE WBZ WESTINGHOUSE RADIO STATIONS Inc KDKA • WOWO • KEX • KYW • WBZ • WBZA • WBZ-TV National Representative!, Free & Peteri, except tor WBZ-TVj tor WBZ-TV, NBC Spot Sales