Radio daily (Oct-Dec 1949)

The National Daily Newspaper of Commercial Radio and Television VOL. 49. NO. 37 NEW YORK. MONDAY. NOVEMBER 28. 1949 TEN CENTS SOUTHWEST RADIO MEN OPTIMISTIC Hyde Reports To FCC On NARBA Problems Washington Bureau of RADIO DAILY Washington — Commissioner Rosel H. Hyde of the FCC, head of the U. S. delegation to the NARBA conference, was in Washington over the weekend for conferences with FCC and State Department officials. He said the proceedings are at a "critical stage" and he was trying to work out the most acceptable steps to take from here on. Hyde said his delegation is still in contact with the Cuban represen (Continued on Page 8) Reports On Russia Scheduled For ABC "Russia Today," a two-stanza program designed to present a firsthand view of life behind the Iron Curtain, will be presented by the Special Events department of ABC on Nov. 28 and Dec. 5 from 10: 15 to 10:30 P.M. On the Nov. 28th program, ABC will present Joseph Newman, special correspondent for the New York Herald-Tribune who was refused official permission to return to Russia by the Kremlin. He will (Continued on Page 3) English Teachers' Award Goes To 'NBC Theater' The National Council of Teachers of English Saturday gave its sole annual award to the "NBC Theater" as "the program which during 1948-49 school year has done most to promote greater understanding and appreciation of our literary heritage. . . ." The award was made (Continued on Page 6) Anniversary St. Louis — KFUO, non-commercial station owned and operated by Concordia Seminary, St. Louis, will celebrate its 25th anniversary on Dec. 4 with a special program at 3:30 p.m., featuring the conferring of an honorary Doctor of Divinity degree on Dr. Herman H. Hohenstein. station manager. The International Lutheran Hour airs from KFUO. Broker Using Radio To Sell Women Stock Boston — An investment house has bought time on a disc jockey show to sell public utilities stocks to the housewife consumers, WCOP's sales department revealed yesterday. Whiting. Weeks and Stubbs, Boston investment brokers, purchased two 10-minute segments weekly on Howard Malcolm's noontime "Record Rack" show on WCOP. Commercials urge the housewives to buy A. T. & T and Boston Edison stock. Farm Directors Meet For 3 Days In Chicago Chicago — Some 125 representatives of the National Association of Radio Farm Directors gathered in the Stevens Hotel Sunday for the annual meeting of the NARFD. Opening the sessions for the annual meeting on Saturday was True D. Morse, president of the Doane Agricultural Service. Afternoon discussions were devoted to "Practical (Continued on Page 6) Fordyce Heads Sales For Bendix Radio Division Towson, Md. — R. W. Fordyce has been named general sales manager of the Bendix Radio Division replacing E. C. Bonia, who resigned, its was announced this week by W. A. Mara, general manager of the Television and Broadcast Receiver (Continued on Page 2) 16th Dist. NAB Group Reports On Biz As Convention Gets Under Way At Phoenix. Arizona Five Stations Tell FCC Their Petition Yr. Old Washington Bureau of RADIO DAILY Washington— The FCC on Friday received a letter commemorating "the first anniversary of the filing of a petition" on behalf of a group of daytime stations for a rule-making proceeding to permit greater flexibility of time on the air. Attorney Marcus Cohn, who wrote the Commission in June of this year a (Continued on Page 8) Wants More Latitude For FM Broadcasters FM stations associated with daytime-only AM stations should not be required to operate at night, according to a letter submitted to the FCC by Elias I. Godofsky, president of WHLI and WHLI-FM, Hempstead, Long Island. Godofsky urged a revision of the (Continued on Page 2) New Members Added To Radio Pioneers Club Two well known West Coast broadcasters have been accepted for membership in the Radio Pioneers, NBC's William S. Hedges, president (Continued on Page 2) Video-Set Market Booming; Call Ts For Larger Pictures Washington Bureau of RADIO DAILY Washington — As if any proof were needed of the booming market conditions for TV set sales, RMA announced Friday that nearly twice as many cathode ray tubes were sold in the first nine months of this year as in all of last year. Sales of TV receiver-type picture tubes totalled 2,129,210 units valued at $62,525,446 in the first three quarters of 1949 compared with 1,309,176 units valued at $33,459,554 in the full year 1948. The sharp trend toward larger pictures in TV receivers was obvious. Sixty-five per cent of the picture tubes sold to set manufacturers in the third quarter were 12 inches or larger, whereas in 1948 tubes of this size represented only six per cent of sales to set manufacturers. The largest classification of rubes (Continued on Page 7) By ALLEN KUSHNER West Coast Bureau of RADIO DAI I Y Phoenix, Ariz. — Over 100 broadcasters from Arizona, Southern California and New Mexico gathered here for the 16th District NAB convention, report business picking up and prospects for 1950 to be good especially in the national spot field. The broadcasters, who represent sta (Continued on Page 6) CBS Ratings Soar; Lead Nielsen List CBS, following last week's sweep of twelve of the top seventeen Hoopera tings f or Nov. 1-7, this week captured the first seven spots of the national Nielsen Rating Top Programs, eleven of the top fifteen and fourteen of the top twenty evening shows. The web also won top honors in day-time programcontinued on Page 2) Voice Of Democracy Judging Begins Today Washington Bureau of RADIO DAILY Washington— The finals of the annual Voice of Democracy contest begin this week in Washington, according to the NAB. one of the sponsors. All 48 states, the District of Co(Continued on Page 2) Award Dayton, Ohio — "In recognition of exceptional accomplishment" (or its Public Service program. "This Is Dayton," WING in Dayton last week received the "Certificate of Achievement" from the Dayton Chamber of Commerce. The award was presented to Adna Kam<!, general manager, and I. P. Williams, executive vicepresident of WING.