Radio daily (Oct-Dec 1949)

6 RADIO DAILY Monday. November 28, 1949 Broadcasters Report Southwest Biz Good ★ THE WEEK IrV RADIO ★ Movie Spot Business Shows Increase ' ■ By BILL SILAG ============= (Continued from Page 1) tions large an small in competitive and nor -competitive markets, approve the NA1B decision to keep Broadcast Advertising Bureau within the fold and look forward to receiving some sales and promotion guidance from BAB during the coming year. BAB, they feel, is important as a department of NAB and without it the industry organization would find it difficult to retain its paying membership. Calvin Smtih, general manager of KFAC Los Angeles, district director, was among the early arrivals at Paradise Inn for the two-day session. Smith said that advance reservations indicated good attendance and that the meeting would be "a down-to-earth, grass roots, business session." Other early arrivals include Carl Haverlin, president of BMI, Inc., A. E. Joscelyn of CBS, Hollywood; Ken Baker, acting president of Broadcasting Measurement Bureau; Maurice Mitchell, director of BAB, Don Lee's Don Tatum of Los Angeles and Kolin Hager, representing SESAC of New York. Sessions Start Today The first session will be called to order at 10 a.m. today by the NAM district director, Smith. The morning program will include a preview of the BMB study by Dr. Kenneth Baker, NAB director of research and acting BMB president, and a sales pow-pow presided over by Austin Joscelyn of KNX. Sales techniques and aids will occupy the opening part of the afternoon meeting with an address by BMI president Carl Haverlin on music matters concluding the business for the day. A cocktail party and dinner are scheduled to follow and wind up the first day. The cost of labor, personnel, technical, and programming will be covered in tomorrow morning's session. The broadcasters will hear an address by Justin Miller, NAB president, during the final gathering in the afternoon. This will he followed by a forum, discussion, resolutions', and the homeward trek. Among Early Arrivals Among the week-end arrivals of the California delegation were: Frank Samuels, manager ABC and ABC-TV; Lewis S. Frost, assistant to vice-president, NBC; Merle S. Jones, manager KNX and Columbia Pacific network; William J. Beaton, manager KWKW, Pasadena and president Southern California Broadcasters Association; Arthur H. Groghan, manager KOWL, Santa Monica; Gene DeYoung, manager KERO, Bakersfield; Galen O. Gilbert, manager, KGER, Long Beach; Robert J. McAndrews, managing director SCBA; John C. Merino, manager, KFSD, San Diego; Mort Werner, manager and Harry Engle, sales manager, KVEN, Ventura; Clifford Ogden and William T. Stubblefield, Capitol Records; A Radio Daily survey revealed large scale plans by the movie industry to utilize radio advertising to promote interest in the premieres of new pictures in key cities throughout the nation. MGM, Universal, United Artists, RKO, and Paramount were shown to be using radio spots, station breaks, and programming in more than 65 markets at the present time in connection with pix openings. . . . CBS claimed an increase of $5,000,000 in radio and TV billings and the NAB told the Supreme Court that a Little Rock, Ark., municipal tax on radio stations and time salesmen overturned all previous Court rulings which had held that radio stations are immune to privilege and occupation taxes levied by cities and states. The NAB asked for a rehearing of an Arkansas case dismissed by the U.S. Supreme Court two weeks ago. . . . And, in another legal action, the American Federation of Musicians accused the CBC of being "primarily interested in a profitable operation, and not too greatly, if at all, concerned with the development of Canadian artists." The Department of Justice has completed its investigative worK prior to filing an anti-trust action against three major webs (NBCoisa and ABC; Standing committees of the NAB were out to nine in line with association's streamlining process. . . . Mutual s bJlings were increased by $3,800,uUU and CBS took the first four top rfooperatings and twelve of the first seventeen positions. ... A Broadcast Advertising Bureau revealed a similarity in Radio, TV rate practices. . . . Raymond F. Guy was elected president of the Institute of Radio Engineers and George Benson resigned as Mutual's national sales manager after a four-year association. The major webs announced extensive special programming in connection with Thanksgiving Day utilizing Radio, TV, and simulcast transmission. Most weekly shows were tied into the holiday spirit and Radio and TV big-name talent made appearances in one-shot holi Zwahlen WMRC Mgr. Greenville, S. C. — Guy Zwanlen, formerly North Carolina representative for the Frederic W. Ziv Company, has been named general manager of WMRC, 5,000-watt ABC affiliate in Greenville. Louis Teagarden, Standard Radio; Walter Davison, Lang-Worth Transcriptions; Tracy Moore, Robert Black, KONA; Bert Horswell, of C. P. MacGregor Transcriptions; Lee Little, KTUC; Garry O'Brien, KTUC; Wayne Sanders, KONA; Stan Spero, KFAC; Jack Gross, KFMB; Leo Schemblin, KPMC; Paul Bartlett, KERO and David Milsten, SESAC. day shows. Milton Berle headlined Macy's Thanksgiving Day parade. . . . Recent figures revealed that production of home AM and AMFM receivers probably exceeded six million sets in the first ten months of the year. . . . WIS, Columbia, S.C. opened large new studio and office quarters and received a tribute from the entire NBC web. . . . And the Protestant Radio Commission announced plans to spend more than one million dollars in TV programming. Stanley Pratt was elected president of the Michigan Association of Broadcasters and the Radio Farm Directors met in a two day session in Chicago. . . . The All Canada Mutually-Operated Radio Stations urged the establishment of a new regulatory body to license and regulate Canadian radio. Negotiations for the purchase of KMBC, Los Angeles, by NBC were called off by mutual agreement when the web asked certain guarantees that KMBC's present owners felt were too difficult to fill. NBC has long wanted its own outlet in LA, and G. A. Richards, present KMBC head, wanted to retire. . . . Radio Daily, in a front page editorial, took a Washington, D. C. press agent to task for neglecting to report all angles of the story on how all Washington Radio and TV stations went to bat for Washington NBC engineer who needed blood transfusions following an operation. Frederick H. Lewis, executive director of the Herald-Tribune Fresh Air Fund, lauded the 275 radio stations in the Fund's primary thirteen-state are who devoted free time to building interest in Fund's activities. Lewis said that, in some instances, radio publicity accounted for as much as 60 per cent of the homes found for the more than 10,000 needy New York kids who will have been given free vacations in the country this year. The Southern California Association for Better Radio and Television again attacked crime programs on the air. Ralston H. Coffin was named director of advertising for the RCA Victor Division. WMGM Sells Two More WMGM, New York, has announced two more sales of transcribed program series featuring Metro-Goldwyn-Mayer stars and soreen properties. One Show Has Started Sales Affiliates, Inc., sponsoring "The Adventures of Maisie," starring Ann Sothern, Thursday, 7:30-6 p.m., started Nov. 24, for Zotoz Fluid Wave. Getchal and Richard, Inc., is the agency. Transvision Television is sponsoring t*he "M-G-M Theater of the Air" series on WMGM, Friday, 7:30-8:30 p.m. H. J. Gold Co., handles the Transvision account. Farm Directors Meet For 3 Days In Chicago 'Continued from Page I) RFD Television" and discussional viewpoints were provided by Bill Givens, WGY; Layne Beaty, WBAP; Tom Page, WNBC. Saturday evening the A&P Company served as host of a buffet supper. Highlight of the evening was a speech by Maurice B. Mitchell, director of the Broadcasting Advertising Bureau, on the subject "Farm Programs and Advertisers." On Sunday, the day's activities opened with a breakfast given by the Foundation for American Agriculture which was followed by the annual business meeting of the NARFD. Highlight of the afternoon session was the discussion topic, "Selling Farm Programs," during which Roy Battles, of WLW, Cincinnati, served as moderator. Others on the program included Joseph G. Bumgarner, agricultural account executive, E. H. Brown advertising agency, Chicago; Lew Van Nostrand, sales manager, WMT, Cedar Rapids, la.; Lowell Watts, KLZ, Denver, and Leo Olsend, De Kalb Agricultural Association. De Kalb, 111. Following this discussion the subject of "Servicing the Farm Program and Keeping It Sold" was held under the monitorship of Chuck Worchester, WMT, Cedar Rapids, Iowa. Participating in this discussion was Charles N. Karr, sales promotion manager of the tractor division, Allis-Chalmers Manufacturing Company, Milwaukee; Ross Wallace, Wallace Advertising Agency, Des Moines, Iowa; Don Sullivan, commercial manager, WNAX Yankton, South Dakota, and John C. Drae, director, sales promotion and publicity WLS, Chicago. Armour and Co. hosted at a cocktail party that evening. This was followed by the annual NARFD banquet, during which Larry Haeg, WCCO, first president of NARFD. served as toastmaster. Speaker for the banquet was Dr. Kenneth McFarland, superintendent of Kansas Public Schools, Topeka, Kansas. English Teachers' Award Goes To 'NBC Theater' (Continued from Page 1) at the 39th annual meeting of the organization in Buffalo, N. Y. Among other programs given honorable mentions were "You Are There" and "Invitation To Learning," both CBS. The award was presented by Leon C. Hood, chairman of the teachers group Radio Committee. "NBC Theater" originates in Hollywood and is directed by Andrew C. Love. Stork News Harrison "Chick" Kimball, director of artist bureau at WSB, Atlanta, is the father of a son born to Mrs. Kimball Nov. 13. Baby will be named J. Carlton.