Radio daily (Oct-Dec 1949)

RADIO DAILY Tuesday, November 29, 1949 AGENCIES BROOKE, SMITH, FRENCH & DORRANCE, INC., Detroit and New York advertising agency, announces the addition of William Ross Fry as a creative supervisor in the Detroit division. Fry, a graduate of Columbia University, has had 23 years' experience in the advertising field with General Motors, Chrysler, the Geare-Marston Agency in Philadelphia, and CampbellEwald in Detroit. MANNTE GREENFIELD ASSOCIATES, publicity, now handling singer Jo Stafford in collaboration with the Margaret Ettinger office of Hollywood. The Greenfield organization has also added Capitol Records' musical director, Paul Weston to its stable. PAUL ROBERTS, formerly a radio director at NBC, has joined the radio department of Benton & Bowles as script editor and radio director. THE ADVERTISING COUNCIL will give radio bulletin and car card support to the American Heart Association next February during the drive for funds that month. DAVIS BROS. FISHERIES COMPANY, INC., of Gloucester, Mass., has selected James Thomas Chirurg Company, Boston and New York, as its advertising agency to promote two of its products in nation-wide markets. These products are a new cat food and a new addition to the famous Deep Sea Dave line: freshfrozen fish fillets. Davis Bros, will be served through the Chirurg Boston office. VISION-CRAFT CO. of Newark has named H. W. Hauptman Co. to handle television shows and other advertising. D. C. BERRY, advertising manager for McKesson and Robbins, Inc., has been promoted to vice-president in charge of advertising. JOHN W. CUNNINGHAM has joined Sloane-Stoll, Inc., as an account executive. INSULINE CORPORATION OF AMERICA of Long Island City, radio electronic parts manufacturer, has named Bass and Co. as their agency. FRANK BRINE has been named advertising manager of The Babb Co. Sales Executive TELEVISION and RADIO PACKAGE SHOWS available Kxcellcnt contacts with Agencies and Sponsors of Big Time programs. Write or Wire Box Number 289, RADIO DAILY, 1S01 B'way, N. Y. California Commentary. . . ! • • • Absence oi broadcasters who are attending the NAB District convention at Phoenix leaves radio row rather deserted this week. . . . practically all of the top broadcasters made the Arizona trek. . . . Pat Patricoff. former Steve Hannigan HollyWOOd Publicist, showed the film colony a trick or two when she produced a movie short. "Santa's Workshop" and planted it as an entertainment feature on 40 TV stations. . . . Pat's film was a plug for North Pole, N. Y., on Whiteface Mountain in the Adirondacks and carried a smart plug for a new line of toys. . . . "Kornegie Hall," comedy TV musical show, featuring Freddy Fisher and his Snicklefritz orchestra, has been added to the program sked of KLAC-TV. . . . Joseph T. Ainsley, director of the "First Nighters" for the past 15 years is handling the new Jay Lee Rocca-Hal Davis production. . . . Irene Ryan begins her third year on the Bob Hope show with tonight's broadcast on NBC. . . . west coast staffers of NBC are betting that more executive changes will be made in the radio department of the network in New York before January 1st. . . . Glenn Langan plans to halt transcriptions of his "Mystery is My Hobby" on the Mutual web and to go "live" around January 1st under Knox pharmaceutical sponsorship. it it it it • • • There are now better than 260,000 TV receivers in the Los Angeles areas. Figuring five viewers per set, this gives a total of 1,300,000 regular TV fans. Statistics are really jumping. . . . MJB Company, coffee, and American Tobacco Co., have renewed on Don Lee TV-KTSL. Coffee Co. account is placed through John Blair Co. & BBD & O agency, San Francisco. . . . Bill Shaw, KNX-CPN assistant sales manager, returned from a three-week trip to New York and Chicago on a sales stint. . . . Teddy Hart has entered the TV producing field through Teddy Hart Production, which will make thirteen subjects, 15 minutes each. Studio space now is being set, with shooting to start late in December. . . . Radio Station KSJO, San Jose, California has renewed their contract with World Broadcasting System for use of their transcribed library service. . . . Jerry Devine is recording his December 2, 9 and 16th ABC "This Is Your FBI" broadcasts, so that he can take a combined business and vacation trip to New York with his family. Jerry needs a well deserved vacation. . . . The Lyon Van & Storage Co., Los Angeles, will sponsor a 13-week series of six weekly participations in the KNX "Housewives Protective League-Sunrise Salute" programs featuring Knox Manning. Order was placed through Smalley, Levitt & Smith, Inc., Los Angeles. Meredith Pratt is the KNX account executive. it it it it • • • Sterling Drug, Inc., has signed a 52-week renewal of "Bride and Groom" broadcasts over 222 stations of the American Broadcasting Co.'s radio network effective January 2nd, 1950. Show is emceed by John Nelson and produced by Marvin Beck. Jack McElroy is singer-announcer. Dancer-Fitzgerald-Sample, Inc., handled the deal. . . . The famous Santa Clous Lane parade, in which NBC and KNBH stars appear, was televised by KNBH, from the corner of Sunset and Vine, Hollywood, on last Wednesday. . . . Larry Finley Productions will open another office in Portland. Ore., this week as distribution center of radio stations in the Pacific Northwest. . . . Bill Gillett. v.p. and director of TV for Young and Rubicam, Inc., agency, is in from New York to visit Hollywood office for ten days. . . . Les Mitchel, producer-director of "Skippy Hollywood Theater," returned to Los Angeles after three weeks in London, England, where he produced six special "Skippy" shows to be heard over CBS. SOUTHWEST RALPH WIDMAN. Sports Director of WFAA, Dallas, was the unwitting originator of a new "bowl" game to stop all further trends in that direction. A mere mention, on one of his sports broadcasts, of the interest in several Eastern "midget games" brought forth an open challenge from the little town of Gause, Texas, which boasted an undefeated and untied "midget" football team. San Saba, Texas, promptly challenged the challengers and when Midman told the story, the Cameron, Texas, Chamber of Commerce was flooded with demands for sponsorship, with the result that the "Milk Bowl" game was arranged for December 10. WFAA, Dallas, will carry the entire game and give the little fellers the same treatment they accord Southwest Conference games. The future grid stars, who will shine in the first "Milk Bowl' fracas, are all under 13 years and under 100 pounds. Roy Hofheinz, President of KTHT, MBS outlet in Houston, was honored speaker, at-the-breakfast-table, before the Executives Association of Houston. Bill Bennett was program chairman and introduced Hofheinz to the club which holds regular breakfast meetings at 7:30 AM each week. Bob Hope will make a personal appearance in Fort Worth December 2 at Will Rogers Coliseum. Proceeds from the show go to the Free Milk and Ice Fund of the StarTelegram WBAP's newspaper affiliate. The entire production, publicity and promotion of the show is being handled by station personnel. In addition to his personal appearance, Hope is in Texas to look after oil interests, go bird hunting, attend the Notre Dame game and a smoker, and to play an exhibition golf match at Rivercrest Country Club in Fort Worth. He arrives by plane Wednesday, November 30. WEV0 117-119 W. 46 St HENRY GREENFIELD, Mg. Director NY. 19