Radio daily (Oct-Dec 1949)

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8 RADIO DAILY Tuesday, November 29, 194*. j Mitchell Talk Feature Of Dist. 16. NABr Meet COAST-TO -CODST New England Group Form Regional Web (Continued from Page 1) Customers." He also discussed sales techniques of the other media and BAB sales aids. The agency viewpoint on broadcasting research was discussed at length by Gene Duckwall, business manager of Foote, Cone and Belding, Los Angeles. Duckwall made the following statement: "Radio facilities are now suffering competitively because of the lack of basic research. All station and networks must first have coverage figures. Such figures to be usable should be standardized. These are now available from BMB. The second BMB study will be much more usable than the first and will be used much more by the time-buyer. "Secondly, stations and networks, especially the urban facilities, need program measurement figures which indicate the audience in specific time periods. Facilities are not fully prepared to sell time until they have this fundamental research." In addition to the previous listed arrivals, the following also attended: Allen B. Alexander, KRUX, Phoenix; Wallace Boone, KNBH. Hollywood; George Bradley, KTUC, Tucson; Bill Connelly, KOOL, Phoenix; William Cook, KTCK, Tucson; Bob Garland, KOOL, Phoenix; Harold Gates, KTAR, Phoenix; Riley Gibson, KXO, El Centro; Harry Hamleton, KNOB, Nogales; Bill Harvey, KTAR, Phoenix; Sam Marcus, KNOG, Nogales; John C. Merino, KFSD, San Diego; Don Metclafe, KYUM, Yuma; Gail Hummel, KTKT, Tucson; Albert Johnson, KOY, Phoenix; Lee Little, KTUC, J. E. Miller, KTAR, Phoenix; Jack Murphy, KSUN, Bishop, Ariz.; Harper M. Phillips, KVOA, Tucson; Don Rankin, KOY, Phoenix; Charles E. Salik, KCBQ, San Diego; Wayne Sanders, KCNA, Tucson; Ray Smucker, KYUM, Yuma; Robert E. Spirso, KOY, Phoenix; Jack Tighe, KTIP, Porterville, California; Victor A. Vaac, KRUX, Glendale. Mitchell spoke most of the morning and early afternoon and many of the delegates expressed themselves as being completely sold on his remarks. Oil Co's Set Contract Columbus, Ind. — Arrangements were completed recently for the Sinclair Refining Company, the Snider Oil Company and the Sinclair Distributor, for the companies to bankroll 15 fifteen-minute programs per week over Station WCSI. The arrangements were completed by Graeme Zimmer, radio director of WCSI and Edgar L. Snider, president of the Sniter Oil Company. WMAL Store For Needy Washington, D. C. — Jim Gibbons has opened his WMAL Country Store with a broadcast over WMAL from the store located on F Street in front of the Capitol Theater. Canned food, toys and other useful articles contributed by the people of Washington to the the Country Store will be distributed bv the Christmas Bureau of the United Community Services to the needy families. Each day, from Monday through Friday, a special program will be broadcast from the Store at 4: 30. M. Fonda Visits Home Island Trenton, N. J.— WTTM engineer Michael Fonda is enroute to the island of Malta to revisit his birthplace for the first time in eighteen years. Fonda carries with him special WTTM recording equipment which he will use to tape interviews and highlight events for broadcast over the station early in December. Farm Hour Feature Renewed Pittsburgh, Pa.— Med Maxwell's feature on KDKA's Farm Hour, "Let's Go Visiting," has been renewed for another 52 weeks by Allied Mills, Inc., through Western Advertising Agency, Inc. The program is heard Tuesday and Thursday mornings on the Pittsburgh Westinghouse Stations. KTAR Men Get Movie Roles Phoenix, Ariz. — Three members of the KTAR production staff appeared in supporting roles of a movie filmed around here by Ventura Productions, a subsidiary of Eagle-Lion. The picture, titled "Blaze of Glory," stars Billie Burke, Lon McAllister, and Lois Butler. Those appearing in the film from KTAR are Rol Laughner, Paul Hughes, and Bill Peterson. WHBF Contest Winner Rock Island, 111. — WHBF and WHBF-FM presented a 17 jewel wrist watch to Barbara Wilson, 17year-old winner of the local "I Speak For Democracy" contest sponsored by the Rock Island Junior Chamber of Commerce. Over two hundred persons attended the speech competition, in which nine high school students participated. Cutting Joins KITO San Bernardino, Calif. — Dick Cutting, formerly of CBS Western Division News and SDecial Events, has joined the staff of KITO. Cutting was also program and music director for KFAC in Los Angeles. While on the announcing staff of KNX (Los Angeles), Cutting was announcer for the Norman Corwin summer series. At KITO he will take charge of special events and news departments. KEX Christmas Series Portland, Ore. — The annual Christmas children's program series began by KEX with the initial broadcasts of two regulars, "The Cinnamon Bear" and "Letters to Santa." Broadcast Monday through Saturday, "Letters to Santa" is aired at 4 to 4: 15 p.m., and "The Cinnamon Bear" is heard at 4:45 to 5 p.m. BAB Mails Folder On Furniture Business The first of the BAB retail information folders carrying descriptive material on different retail enterprises have been received by NAB member stations. The folders contain an analysis of the operation, economics, merchandising, and advertising problems. The first release was on furniture and the next one to be released on December 1 is on the jewelry business. The Bureau says other folders will be published monthly to bring salesmen at the local level up to date in each of the businesses he serves. No Replacement Set For CBS Sun. Programs CBS has not yet set program replacements for the two Sunday afternoon half-hour segments dropped this week by the Longines-Wittnauer watchmaking company effective December 18. Time slots at 2 p.m. and 5:30 p.m., were formerly respectively occupied by Michel Piastre's Symphonette and the Choraleers. Longines-Wittnauer had been bankrolling both shows for the past year. Their withdrawal leaves CBS with practically no sponsored programs on Sunday afternoon. Wrigley Renews Autry William Wrigley, Jr. Company, Chicago, has renewed its sponsorship of CBS' "Gene Autry Show" for another 52 weeks effective December 24, it was announced yesterday. Series is aired Saturdays, 8: 00-8: 30 p.m., EST. Agency is Ruthrauff & Ryan, Inc., Chicago. KHO Tower Damaged In Northwest Wind Storm (Continued from Page 1) west with gales of ninety miles an hour, and gusts up to 105 miles per hour. The damage to the KHQ tower was the only interference with radio transmission that was reported, according to traffic of ficials at the major network's New York headquarters. KHQ officials estimated that 375 to 400 feet of the slender steel structure still remained standing. Young Joins WCBS Chet Young has joined the sales staff of WCBS, New York, as an ac count executive effective immediate ly it was announced by Don Miller, sales manager. For the past five years Young has been a member of the WOR sales staff and previously was associated with the Associated Press radio department and the traf fic department of United Air Lines. (Continued from Page 1) tel Statler today to meet with advertisers. 'Buy the Boston Station of Your Choice— NEBS Delivers the Rest of New England" has been selected as a slogan. Maine stations included in NEBS are: WABI, Bangor, WLAM, Lewiston-Auburn, WPOR, Portland, and WTVL, Waterville. Listed from New Hampshire are: WFEA, Manchester, WKNE, Keene, WLNH, Laconia, and WMOU, Berlin. WJOY, Burlington, and WSKI, Montpelier-Barre are in the web from Vermont. Massachusetts stations are: WACE, Chicopee-Springfield, WALE, Fall River, WBEC, Pittsfield, WBKA, Brockton, WBSM, New Bedford, WEIM, Fitchburg, WHAV, Haverhill, WKOX, Framingham, and WNEB, Worcester. The lone entry from Rhode Island is WHIM, Providence, and from Connecticut, WTHT, Hartford. GOP Publicity Director Dies Suddenly On Sun. (Continued from Page 1) paper career began in 1920 with The Washington Post following his graduation from Wabash College and the Catholic University of America. He later worked with The United States Daily, Universal News Service, The Philadelphia Public Ledger, and The Philadelphia Inquirer. He was chief of the Washington Bureau for the Inquirer for eight years before becoming Republican pubblicity director. Murphy is a former president of the National Press Club and vicepresident of the White House Correspondents Association. He is survived by his wife, Mrs. Maybelle Murphy; a son, William Gainer Murphy; and a daughter, Mrs. Thomas C. Fraser. A requiem mass will be offered at St. Ann's Roman Catholic Church today in Washington. Murphy, a second lieutenant in the first World War, will be buried in Arlington Cemetery. Hope Plugs Balloons Hollywood — Bob Hope and West Coast disk jockey Johnny Grant headlined a special five-minute ABC broadcast, Johnny on the Spot, sponsored by RCW enterprises of Los Angeles yesterday. Cowan and Whitmore Agency handled the program which was carried over the full ABC network to plug RCW's circus balloon toys. Mack To Speak On ABC A report on the national economic outlook will be made on the ABC broadcast of Headline Edition tonight by Walter S. Mack, president of the Pepsi-Cola Co. Mack will be interviewed in Dallas, Texas.