Radio daily (Oct-Dec 1949)

I RADIO DAILY Thursday. December 1, 1949 PROmOTION Christmas Letter A Christmas letter mailed to Long Island merchants by WHLI and WHLI-FM, Hempstead, L. I., advises that "The easy way to get More Holiday Business is to advertise now over WHLI." The letter reminds merchants that — "Your biggest season of the year Is here. There will be lots of business around. But, be sure to get your slice of it by advertising over WHLI — the station that has more daytime listeners in this area than three key network stations." Merchants are advised to call the station to have an account executive visit them with no obligations, to show how they can — "Boost holiday sales and profits by using WHLI to rea~h customers and prospects In Nassau, eastern Queens and western Suffolk." Three Buffalo Stations Launch Xmas Promotion Buffalo — Christmas came to Buffalo on Thanksgiving day with a Christmas parade down Broadway Thanksgiving morning including balloons, floats, painted clowns and of course, Buffalo's three radio stations, WKBW, WBEN, and WEBR. Static Booth Placed WKBW placed a static booth over the reviewing stand for the complete description of the parade. WEBR used their sound truck which they had painted in candy stripes and had an Indian on top, in the line of march and broadcast as they moved along. WBEN had a float with live people dressed in costumes of colonial times representing Thanksgiving and on the other end of their float a replica of Santa Claus on his throne. A WBEN television camera moved between the two as if taking television pictures of Santa and Thanksgiving celebration. Conversation With Bystanders WKBW had a 1950 Ford convertible with a seven-foot replica of microphone placed on top and Roger Baker, WBKW's newscaster rode in this convertible up and down the sidelines on the line of march interviewing and talking with the spectators while Mike Mearian, WKBW disc jockey remained at the reviewing stand giving a running commentary of the parade as it was passing. means SuiineU Ut'&cdUtneU' C0RST-T0 -COAST WTRF Manager Chairman Bellaire, O. — Robert W. Ferguson, the station manager of WTRF and WTRF-FM, has been named chairman of the publicity committee of the Wheeling, West Va. Retail Merchants Division of the Ohio Valley Board of Trade. WHBF Xmas Broadcast Rock Island, 111. — WHBF and WHBF-FM will broadcast "The Messiah" sung by the Augustana College Handel Oratorio Society, on Monday evening, Dec. 12. This is the 69th season the music has been sung by the college chorus and the fourth consecutive year WHBF has been the exclusive outlet for the program in its entirety. All commercial programs on WHBF will be cancelled for the Christmas music broadcast. Mrs. Santa On WELI New Haven, Conn. — Daily reports on the pre-Christmas activities at the North Pole are now being broadcast by Mrs. Santa Claus on WELI at 4:45-5:00 p.m. Monday through Friday. This is the fourth consecutive year WELI has presented this special program series, sponsored by the W. T. Grant Company. The program includes reports on activities at the North Pole Toy Factory; chatter by Jo-Joy, Santa's special helper; and telephone calls and special gifts to children who write to the program. Stork News Boston — Harold Segal, of the WCOP sales department, is the father of a 7 lb., 6 oz. girl, Judith Ann, born November 26th. Chaplin Radio Guest Phoenix, Ariz. — NBC's roving correspondent, W. W. Chaplin, who originated one of his "Report on America" broadcasts from KTAR, appeared as guest on Howard Pyle's "Arizona Highlights" program. Chaplin, formerly stationed in Moscow made some observations on the current international situation. Insurance Firm To Sponsor Philadelphia, Pa.— The Farm Bureau Insurance Company has contracted for sponsorship of a daily five-minute morning news program on WFIL for a period of 13 weeks, beginning Monday, December 5. The program will be aired at 6:55 a.m. Monday through Saturday. Sammy Kaye On WDRC Hartford, Conn. — When Sammy Kaye was here for a personal appearance at the State Theater, he broadcast his nationwide CBS "Sunday Serenade" show from the studios of WDRC last Sunday. Kaye and his group just had time to fit in the broadcast between stage shows. Ward Named KRMG Director Tulsa, Okla.— Perry W. Ward has been named program director of KRMG, new 50,000 ABC affiliate. Ward was a producer-emcee with the NBC-Blue, and later did production and programming with ABC, CBS and NBC in Hollywood. He returned to Oklahoma City as program manager for KOMA, and for the past two years has been freelancing. Series About The Fvture Detroit, Mich.— WWJ-AM and FM, in cooperation with the YMCA and the Detroit Public School System, is presenting a series of 13 weekly programs entitled "It's Your Future." The program is aired from 7:45-8 p.m., Wednesdays, and is designed to bring youth, as future citizens, workers and leaders of business, industry, and the professions, into relationship with their future employers. WSTC School Announcements Stamford, Conn. — School superintendents of towns in the surrounding area are cooperating with WSTC and WSTC-FM to bring emergency school signals to students. "No School" announcements because of bad weather during the coming winter months will be broadcast by the Stamford station. School officials will have secret identifications to eliminate pranks. WLAW Special XMAS Show Lawrence, Mass. — WLAW will offer a novel Christmas program over the air during a two-week period starting December 12 and ending December 23. The program will consist of a two-way telephone interview with special events director Fred Laffey representing the children of America, and chief announcer Richard Hickox assuming the role of Santa. The program will be heard every afternoon, Monday through Friday, at 4: 55 o'clock during the two-week period. The program is titled "Letters to Santa." New KBON Member Omaha, Neb. — Mrs. Mayme M. Allison has joined Station KBON as director of women's activities. Her quarter-hour program, " 'Round the Town" will be aired at 10:45 a.m., Monday through Friday, and will feature shopping news and information on entertaining, fashions, and home making. Lawrence Local Chairman Boston, Mass. — Craig Lawrence, general manager of WCOP, will serve as chairman of the Radio Division in the forthcoming campaign for the Suffolk County Chapter, of the National Foundation for Infantile Paralysis, of which Charles E. Kurtzman, N.E. division manager for Loew's Theaters, is general manager. you can do it better with the revolutionary ACTUAL SIZE ALTEC 21 B MINIATURE MICROPHONE It achieves uniformity of response . . . provides greater tonal fidelity ... it is omnidirectional... it is blastproof, shockproof . . . there is no false bass build-up . . . more net acoustic gain before encountering feedback . . . tiny size contributes to remarkable versatility of positioning, . . extends the fidelity of sound transmission.