Radio daily (Oct-Dec 1949)

VOL. 49. NO. 41 NEW YORK. FRIDAY. DECEMBER 2. 1949 TEN CENTS COY DISCUSSES FREEDOM, AND PROBES NAB Election Forms For Directors Mailed Washington Bureau of RADIO DAILY Washington — NAB said yesterday that certification forms for the nomination and election of directors have been mailed to all members. The election is to be completed by March 17. with directors to be elected from the even-numbered NAB districts. Actual district elections may be made by mail or at special meeting, at the option of the district directors. NAB said also that its members, voting in a mail referendum, have overwhelmingly approved an amendment to the NAB by-laws which (Continued on Page 3) Book Publisher Buys Sat. Half-Hour On ABC Doubleday & Company has purchased the quarter-hour periods immediately preceding and directly following broadcasts of the Metropolitan Opera for two one-shot programs on Dec. 5 over 70 stations of the ABC network. Programs will feature Jacques Fray with recorded music. Decision by the book company to buy the net time was arrived at fol(Continued on Page 3) Oil Co. Buys Newscast On Alaskan Stations The Union Oil Co. will sponsor a 15-minute daily newscast six days a week over the Alaska Broadcasting System, it was announced yesterday. The contract is for one year and represents more than $27,000 in gross billings. Union is third major (Continued on Page 2) Service In response to an assistance plea made by the Greensboro, N. C, Junior Chamber of Commerce. W C O G . Greensboro, raised $2,000 from listeners within twenty-four hcurs to pay for an operat'on which meant the difference between life and death to six year old "blue" baby Phvl'H Carter. Plea was made on Friday evening. Boivles Winning Benton to Senate Governor Chester Bowles of Connecticut is expected to name his only advertising agency partner, William Benton to the post of Senator succeeding Raymond E. Baldwin, Republican, who resigned to go to the State Supreme Court. Benton's appointment as an independent is said to have the approval of Senator Brien MrMahon, Democrat, of Connec'.icut. Cov. Bow'es assoc:ation with Benton dates back to 1929 when they formed the advertising firm of Bentcn & Bowles. Fire Destroys WDMG Stations Offer Aid Douglas. Ga. — The generosity of neighboring radio men has prevented the interruption of broadcasts by WDMG whose studios and offices were destroyed by a fire on the night of November 25. The fire began in the Radio Centre Building after the one kw. sunrise to sunset station had signed off for the day and swept through (Continued on Page 3l Tnt'l Harvester Buys Time On WMCA For New Prod. International Harvester will introduce a new line of refrigerators in the New York area with a special radio offer over WMCA starting tomorrow. The company, in a co-op show (Continued on Page 2) FCC Head Says Commission Is Eager To Scan All Operations; Stresses Broadcaster-R espons ibilities Bryson Steps Down, Mickelson In, At CBS Sig Mickelson, director of public affairs and production manager of CBS station WCCO, Minneapolis3t. Paul, has been named director of the CBS division of discussion, succeeding Dr. Lyman Bryson, effective Feb. 1, 1950, it was announced by CBS vice-pres. Davidson Taylor yesterday. Dr. Bryson, who has also been a (Continued on Page 4) Cedric Adams Signed For CBS Commentary Pillsbury Mills, Inc., Minneapolis, -ponsor of "House Party" Monday :hrough Friday over CBS at 3:30 o 3:55 p.m., has added an addiional five minutes to the time segment to present Cedric Adams in (Continued on Page 3) ABC To Cover NAM Industries Meet In N. Y. ABC will carry the highlights of the 54th Congress of American Industries from the Waldorf Astoria in three quarter-hour broadcasts December 7, 8, and 9. The Congress is sponsored by the (Continued on Page 2) New Hooper Measurement Outlined At Press Luncheon C. E. Hooper, president of C. E. Hooper, Inc., told a press gathering yesterday at a special luncheon, of a new measurement service, whereby the results of network radio program listening can be effectively measured with regard to the sale of a particular sponsor's product on a given program, in terms of those who listen to the program and those who do not. Labeled "Sales Impact Ratings," the method involves a means of matching a sample of listeners to the program with a sample of nonlisteners to the program, both of which are similar in major significant respects except listening. The product "use" which results from listening to the program can thus be isolated for measurement. This "matching" can be trusted to eliminate significant variables which (Continued on Page 3) Amherst, Mass. — FCC Chairman Wayne Coy repeated last night that the Commission is anxious to undertake a full-scale study of network operations, with FM, TV, talent-bureau and recording-company practices studied, along with the overall problems of network relations (Continued on Page 6) Radio's Future Okay, Broadcaster Reports Trenton, N. J. — "Paraphrasing Mark Twain," declared Carl Mark, executive vice-president and general manager of WTTM, NBC affiliate in Trenton, "reports of radio's phenomenal growth in the face of the upsurge of television are not exaggerated." Mark pointed to the fact that radio stations all over the country in television markets are racking (Continued on Page 4> 'Radio Theater' Continues To Lead Nielsen Ratings "Radio Theater" continued to lead the Nielsen sweepstakes with a 27.2 rating while "Arthur Godfrey's Talent Scouts" nosed out Jack Benny for second position with a 22.5 rating, according to the latest Nielsen-Rating Top Programs' re(Continued on Page 2) Santa's HHpcr Stamford. Conn. — Twenty minutes before the arrival of Santa Claus at the C. G. Mur phy store here, station manager William Morris of WSTC. decided to broadcast the event. A line was dropped out the window to the nearby store and the program was on the air. It proved so successful that the store manager ordered a repeat.