Radio daily (Oct-Dec 1949)

Friday, December 2. 1949 RADIO DAILY: New Hooper System Described To Press (Continued from Page 1) have invalidated previous efforts in this direction, he said. Hooper told the press gathering that at this time "Sales Impact Ratings" are available only for network radio programs (a) of average size or above in national audiences, (b) sponsored by products of established consumer brands and of frequent purchase, (c) for which matched samples can be drawn. However, the same method can be applied to TV network programs, local radio, as well as local TV programs. "Sales Impact Ratings," Hooper said, have already been applied to 80 network programs, with actual completed reports on selected programs already having been prepared. According to the researcher, "the key which unlocked this treasure was a method of supplying information for two elements on all network programs on a truly 'national' cross-section basis: (1) The fact of listening or non-listening in an individual home, and (2) The fact of currently using or not using the advertised product in that same home." Hooper concluded his explanation by saying that a rate for his new "Sales Impact Ratings" was currently being worked out by his organization and would be made available to all subscribers within the near future. It was recalled that several years ago the A. C. Nielsen Co. had worked on a system for measuring the results of listeners' habits with respect to their purchase of products sponsored on network programs. However, the Nielsen system failed to gain sufficient support to warrant its being put to actual use. KIT, Yakima, Joins NBC KIT, Yakima, Wash., will become the 72nd affiliate of NBC on Jan. 1, 1950, it was announced yesterday by Easton C. Wooley, director of NBC stations department. Owned by Carl E. Haymond, KIT broadcasts on 5,000 watts during the day and 1,000 watts at night. Stork News Taylor Grant, editor-narrator on ABC's "Headline Edition," became a father for the third time last Sunday with the birth of a son, Wayne Terrance at South Nassau (L. I.) Hospital. The Grants also have a daughter, Mary Letitia, age 13; and another son, Taylor Jr., 11. Listeners Prosecuted Montreal— A total of 7,573 Canadians have been prosecuted since January 1 for having allegedly failed to take out radio licenses, it has been disclosed in a Government return tabled in the Canadian House of Commons. Fire Destroys WDMG; Stations Volunteer Aid (Continued from Page 1) three studios, the control room, auditorium, music library, and offices of the station. Lee Nance, staff announcer, tried to salvage some equipment, but was thwarted by dense smoke. Neither a sheet of continuity nor a tube was remaining when the fire was brought under control near midnight. Temporary headquarters were set up at WDMG's transmitter, but little equipment was available and an emergency call was sent out. Ralph Dennis of WGOV, Valdosta, Ga., Jim Hayes of WNER, Live Oak, Florida, and John Bartlett of WKMA, Quitman, Ga. responded. Broadcasters Volunteer Aid The station signed on the air at its regular time of 7 a.m. with a 15-minute sponsored newscast. Wires and telephone calls brought offers of assistance from WVOP, Vidalia, Ga., WBBQ, Augusta, Ga., and WFRP, Savannah. Advertising agencies and transcription services offered help and nearly all commercial commitments were met. Temporary offices for WDMG were set up in the Coffee County Chamber of Commerce in Douglas. $200,000 Damage Reported Fire damage is estimated at more than 200-thousand dollars. The station which occupied the second floor of the Radio Centre Building was declared a total loss. WDMG's chief engineer, Al Woodson and his assistant, Clem Vaughan, worked many extra hours to keep the station going. Other departments were also busy on a full schedule. Downing Musgrove, president, and Brody Timm, general manager, have announced that building plans for the new station will be decided upon at an early date. Agency Art Exhibit The fifth annual exhibit of paintings and drawings by Benton & Bowles, Inc. began yesterday at the agency's offices, 444 Madison Ave. The show will run for two weeks and displays non-commercial work of the agency's art department. Paintings by persons in other departments are also included this year. No prizes are awarded for the art pieces but the event gives the agency an opportunity to meet with its friends. The show was first started in 1945. Set Sales Increasing Montreal — Radios are still selling on the increase in Canada. Producers sold 49,568 sets in August, valued at $3,383,122, compared with 45,752 sets, valued at $3,350,483, in August of last year, the Bureau of Statistics reports. Sales for the first eight months of the year were 396,559 sets, worth $28,093,312, compared with 271,485 sets valued at $23,459,950 in the same period of 1948. Cedric Adams Signed For CBS Commentary (Continued from Page 1) a "cozy chatter and philosphical commentary, starting Jan. 3. Adams will be heard five-'times-a-week from 3:55 to 4:00 p.m. Adams is currently heard for a total of 16 hours a week over WCCO^ Minneapolis and also does a daily column for the Minneapolis Star. Agency is Leo Burnett, Inc., Chicago. NAB Election Forms For Directors Mailed Book Publisher Buys Sat. Half-Hour On ABC (Continued from Page 1) lowing a special test on WJZ in the same time periods last week. Test program also featured Fray. Huber Hoge & Son, New York, is the agency. New WLIB Series Betty Granger, former woman's editor for Our World magazine, will start a series of programs on December 5 over WLIB from 9:00 to 9:30 a.m. Miss Granger will feature material on the Monday through Friday programs on shopping news, child care, community activities, and news as they affect Negro women. She will interview guests on various topics from time to time. (Continued from Page 1) will alter the date of determination of membership dues by the board of directors, matching a recent change in the fiscal year. The NAB's fiscal year formerly was the same as the calendar year, but has been changed to run from April 1 to March 31. The amendment alters the dues provision of the by-laws to read: "The board of directors shall determine the dues applicable to each of the classifications set forth in Section 2 above and to such special or hardship classifications as it may have established pursuant to the provisions of Section 1. Dues shall be paid in advance annually, semi-annually, quarterly or monthly." The "special or hardship classifications" portion of the amended section refers to provisions adopted by the board last July, and approved in a membership referendum, under which television stations affiliated with rural stations already members of the NAB for $10 a month. Television stations not so affiliated pay $1,500 a year in dues. The by-laws amendment was adopted in the mail voting with only 17 votes opposed. • faces • fc >>W tit'x ■' > icts • fi ffEflHWrTlmi AMERICANS, SPEAK UP! 10:45-1 1:00 P. M. MONDAY A series of inspiring, informative talks by prominent Americans. These excellent public service programs are available for sponsorship on WINS. Variety says: "Commercial Possibilities Are Good." r WINS * k 50KW NEW. Y O R K>