Radio daily (Oct-Dec 1949)

U m I I jW The National Daily Newspaper of Commercial Radio and Television VOL. 49. NO. 42 NEW YORK, MONDAY, DECEMBER 5, 1949 TEN CENTS RADIO BUSINESS OUTLOOK SURVEYED FCC High Court Brief Favors Georgia Plea Washington Bureau of RADIO DAILY Washington— The FCC filed with the Supreme Court at the weekend an amicus curiae brief in support of the State of Georgia's appeal from a Georgia Supreme Court decision directing payment of 15 per cent of the gross of WGST to Southern Broadcasters, Inc. The case arose when SBI, a management group headed by Sam Pickard, former CBS and Federal Radio Commission official, insisted upon collecting ac (Continued on Page 6) Toni, Metropolitan Life Renew CBS Programs "Give and Take," CBS network audience participation show, has been renewed by the Toni Company, Chicago, and "Eric Sevareid And The News" has been renewed by the Metropolitan Life Insurance Company, it was announced Friday. "Give and Take" is a half-hour Saturday afternoon CBS feature starring John Reed King as emcee, and "Eric Sevareid And The News" is a five-a-week late afternoon airer. Foote, Cone and Belding is the agency on the Toni account; Young and Rubicam handle Metropolitan Life Insurance Co. advertising. WJR Declares Dividend Of 20 Cents Per Share George A. Richards, WJR, Detroit, chairman of the board, announced that the board of directors of WJR have voted a 20 cent per share stock dividend payable December 22 to shareholders of record at the close of business December 15. Yuletide Spirit Admission to the annual Christmas Party cf the New York Publicity Club will be a toy. All those attending the festivities Dec. 19 at the Madison Hotel will bring gilts to be donated to WOR's fifth annual Children's Christmas Fund which supplies toys and clothes to nearly 9.000 youngsters in 74 hospitals in the Metropolitan area. WTOP Giveaway Washington — A new giveaway prize is offered by WTOP. Washington for the annual "flowing egg-nog bowl" party of the Washington Advertising Club, December 20. Manager John S. Hayes has donated "one prime aged in the audience station break. Class A. Time, worth S60 .... to any advertiser." K-F To Sign For First Labor Network Show Kaiser-Fraser will sign a contract within the next few days sponsoring the first program to use the entire facilities of the Labor Liberal Network, an FM web, comprised of six stations. The contract calls for the show to be aired on a five-day-a-week basis for fifty-two weeks. No time slot, format or length of running time for the show has as yet been announced. Kaiser-Fraser Corp., will be spon(Continued on Page 8) WPEN Completes Plans For Scholarship Award WPEN, in cooperation with Philadelphia's Poor Richard Club, is conducting the Benjamin Franklin Essay Contest for the fourth consecutive year among high school students in the Philly area. Subject of the contest is, "How Would Beniamin Franklin View A United States Of Europe." Boy and girl submitting best essay (Continued on Page 2) Roundup Opinion Indicates Optimism Regarding 1950 Sales Prospects; Spot Business Looks Good RCA's Two Dividends Total Over 10 Million The Radio Corporation Of America Friday declared dividends of 50 cents per share on common stock, and 87 y2 cents a share on first preferred stock, it was announced by David Sarnoff, chairman of the board. The common stock dividend is payable in cash on January 23, and the. first preferred stock dividend is payable in cash on January 3, he said. With these declarations, the total (Continued on Page 4) Two Symphony Airers Skedded By Mutual Mutual will feature, starting in January, 1950, the Oklahoma Symphony Orchestra, conducted by Victor Allesandro, and the Los Angeles Philharmonic Orchestra, conducted by Alfred Wallenstein, in their own (Continued on Page 2) "Voice" Requests ET Of CBS Livestock Cover The State Department has re-' quested a transcription of WBBM's half-hour program, "The Interna tional Livestock Show" for re broadcast over the "Voice Of Amer (Continued on Page 2) New York Water EmergencyDraws Aid From All Stations New York City radio and television stations have joined the campaign to publicize the city's water shortage and the need for conservation. With water supplies reduced to less than one-half of normal because of a dry year, the measures have become urgent. To remind the public, WNEW has produced a set of four songs to be broadcast throughout the day. The station in the past has used jingles for the UN, fire-prevention, and other public services. Jingles will also be used by WOR on station breaks. The songs were first run by Bruce Eliot and Dan McCullough on the B&D Club on Saturdays at 4 p.m. In addition, the station is carrying spots on newscasts and other programs. WOR(Continued on Page 6) A slight decline in network radio commercial sales, an increase in national spot revenue, increased local radio sales and a heavy increase in TV business are forecast for 1950 as a result of a survey of networks, agencies and allied fields completed on Friday by Radio Daily. Based (Continued on Page 6) CBC Radio-Revenue Tripled In Ten Years Montreal — CBC's revenue from commercial programs has increased from $773,521 in 1939-40 to $2,217,129 at the end of the last fiscal year, it was disclosed last week in a return tabled in the Canadian House of Commons for John Diefenbaker (P. C.-Lake Centre). The return showed that in the fiscal year ended March 31, 1940, revenue from commercial programs was $773,521; (Continued on Page 8) Ellison, Head Of ANA, Joins TV Film Concern Paul S. Ellison has been named vice-president in charge of sales of Archer Productions, commercial film and television producers, New York, Lars Calonius, president, announced yesterday. Ellison is a former chairman of (Continued on Page 2) Doubling Dimitri Mitropoulos, in a seasonal debut with the New York Philharmonic-Symphony over CBS Dec. 11, will double in brass when he steps down from the conductor's podium to appear as quest piano soloist playing and directing the first American broadcast of Ernest Krenek's "Concerto NO. 3 for Piano and Orchestra.