Radio daily (Oct-Dec 1949)

RADIO DAILY: Monday, December 5, 1949 AGENCIES N. J. LEIGH, chairman of the board, Einson Freeman Company, Inc., today will speak before the Advertising and Selling Course, conducted by the Advertising Club of New York. His subject will be "Printed Salesmanship at Point of Sale." This meeting will be held at the Engineering Societies Building, at 6: 15 p.m. ROBERT M. REUSCHLE has joined McCann-Erickson as manager of radio-television time buying. He was formerly with the HeadleyReed Company, radio station representatives. AUTOMATIC BURNER CORP., manufacturer of oil burners, has engaged Olian Advertising Company of Chicago as its agency. CORTLANDT LANGLEY will form his own company to market television programs. He has resigned as assistant to the president and director of subscriber service of BMB. THE RUBEROID COMPANY, maker of roofing and building materials, has named Fuller & Smith & Ross, Inc. C. J. Dunham is the account executive. LA PLAYA PRODUCTS, INC., makers of professional hair color blenders, has named Grant Advertising, Inc. JOHN R. BURR has joined Ward Wheelock Co., Inc., in an executive capacity. He was formerly with Federal Advertising Agency, Inc., and McCann-Erickson, Inc. LAWRENCE D'ALOISE has joined Doherty, Clifford & Shenfield, Inc. as a copy writer. He was formerly with J. Walter Thompson Co. KLORES & CARTER, INC., has been named by Hudson Dealers in the New York area to handle advertising in newspapers, local magazines, and television. TENNESSEE VALLEY CHEMICAL CORP. has appointed Buchanan & Co. for Tev plastic starch and Tev wick deodorizer. Newspapers, magazines and television will be used. DORIS O' HALLO RAN has joined the Federal Advertising Agency, Inc., in the copy department. She was formerly with McCann-Erickson, Inc. j WILL ERECT BUILDING of Approx. 5000 Sq. Ft. — Adjoining — A.B.C. and W.O.R. Television Center Suitable Allied Interest! ; CALL A. N. ROEMER, EN-2-3333 50 Veil 72nd St., New York Man About Manhattan. . . • • • WEEK-END CUFF NOTES: Getting away irom radio's old theory that Sat. is the loneliest nite of the week, television is going right ahead building it up into one of the week's strongest. Latest show to be set for that nite is Ed Wynn when it bows in Jan. 7th for its new sponsor. Camel cigarettes. . . . Lux Radio Theater tonite unveils "the prettiest 15-year-old girl in America," in conjunction with its 15th ann'y celebration. . . . TV stations around the country are beefing plenty about the "bloody murder mysteries" on television, especially since many of them are offered while the youngsters are still up and around. . . . Henny Youngman refers to himself now as "star of stage, radio and television mentions." . . . DeWard Jones, former Radio City Music Hall publicist, has been named editor of the Writer's Journal, nat'l monthly devoted to every phase of the writing field. . . . Mannie Greenfield Associates only handled Jo Stafford's publicity on special assignment here in N. Y. Singer is handled nationally by Margaret Ettinger office in H'wood. . . . Recommended reading: Harold Rabbins' "The Dream Merchants" — finest novel on H'wood we've yet come across. . . . BMI's basketball team racking up quite a record in the Rockefeller Center Basketball League. . . . Jack Gilford knows a character who's getting into TV on the ground floor. He's a porter in the basement at CBS. ft ft ft ft « • • There's quite a human interest yarn behind Carlton E. Morse's trip to Paris and Rome Dec. 22nd as international Santa Claus for the Foster Parent's Plan for War Children. Morse had adopted several of these unfortunates. One of them, a French youngstaer, had written him expressing her thanks but adding that she was more concerned over the fate of millions of other kids far less fortunate. Her note gave Morse the idea for the trip and he's been collecting carloads of gifts on his "I Love A Mystery" series on Mutual to take along with him. • ft "ft !■ .ft \: ft • • • THINKING OUT LOUD: Television will come of age when it begins to understand that the first three minutes of the show are the key to allowing the set's knob to remain status quo. In flesh vaudeville, if you don't like the opening dumb act, that's just tough, brother. You paid your money and don't have your choice. Same goes for theater, films, night clubs, etc. But let's not forget that in TV you can't "wait" to build interest. It has to be there from the opening gun. With seven stations going full blast (except ABC-TV Monday-Tuesday), even the laziest guy in the world will get up to toy with the dials. The very least you can say about Berleo is that it's socko right at the start. It's okay to wait for the "second act" in legit, but drama on television must have punch from the opening scene. ft ft ft ft • • • THEY SAID IT: Russ Hodges is one of the two best fight announcers of this generation — the other being Don Dunphy, of course. — Frank Conniff. ... If you were to ask who is the best-loved man in New York, I'd answer the question without hestitation — Harry Hershfield. — Lee Mortimer. . . . No matter how much women race to buy Christmas presents for men, the race always ends in a tie — Earl Wilson. ... I get no impression of advancing civilization out of the singing commercial. — Herbert Hoover. . . . Since the tune "Lucky Old Sun" has been banned on all Camel shows, huckster circles insist that in retaliation, camel's hair coats are verboten for Lucky Strike employes. — Dorothy Kilgallen. ft ft ft ft N6UJ BUSINESS WNBK, Cleveland: Rini Wine Co., Carpenter Advertising Agency; Kurtz Furniture Co., two spots weekly, 13 weeks; Ed Hibschman Agency; Hudson Dealers of Cleveland, participating spots on Bob Reed Show, three a week thru Gerst Advertising Agency; ReddiWip Mfg. Co., one spot weekly, 13 weeks, Richard T. Brandt Agency; Laundry Institute of Cleveland (Association of 18 Cleveland laundries) three participating spots weekly on Bob Reed Show, CarrLiggett Agency; Central Cadillac, 10-min. sports round-up following network football games; Duquesne Brewing Co., one hour weekly wrestling match from Cleveland Arena, thru Walker & Downing Agency; Domestic Sewmachine Co., half-hour wekly participating on "Through the Kitchen Window," 13 weeks, thru Fuller & Smith & Ross Agency; Dishmaster, one-min. announcements thru Clark & Rickert Agency; Pontiac, minutes and spots thru McManus, John & Adams Agency; Tenna-Rotor (Alliance Mfg. Co.) ; 15 min. "Top Views in Sports" (weekly) thru Foster & Davies Agency; Ford Motor Co., half hour program, "Big Ten Football Games," thru J. Walter Thompson Agency. WTAM, Cleveland: Duquesne Brewing Co., half-hour variety program, "Welcome Aboard," through Walker & Downing Agency; Werks Soap, 15-min. program, "Meet the Menjous," five times a week, thru Ralph A. Jones Agency; Al Henderson Show, five-minutes across-theboard, Vicks Co., thru Morse International, Inc.; Ford Motor Co., one min.'s and chain breaks, thru J. Walter Thompson; RKO Palace, one min. spots, thru Gregory House Agency; Carr Consolidated & Biscuit Co., spots. WENR, Chicago: The Atlas Brewing Company for Edelweiss through the Olian Advertising Agency, Chicago, has ordered a one-hour program entitled, "Musical Clipper." The contract was signed for 39 weeks. The program features records. A WENR staff announcer is handling the sixty-minute program to be heard each Saturday night from 12:00 midnight to 1:00 a.m. Swift & Company, ice cream, thru Needham, Louis & Brorby, Chicago, three station breaks weekly for 52 weeks. RCA Declares Dividend; Total Over 10 Million (Continued from Page 1) of dividends to be paid by RCA for 1949 amounts to $3,152,800 on common stock, and $6,928,600 on the preferred, a total of $10,081,400. Payments will be made to holders of common stock of record at the close of business December 16, and to holders of preferred stock of record at the close of business Dec. 12.