Radio daily (Oct-Dec 1949)

Record Details:

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MESSRS. HOOPER AND CBS evening programs have the highest average rating in radio today. CBS average Hooper: IO.O; the next closest network, 8.1; and the remaining two networks an average of 5.9. On Nielsen, CBS rated 10.7; the next closest network, 8.6; and the remaining two, averaged 4.8 CBS has most of the most popular programsnearly three times as many as all other networks combined. Hooper gives CBS 1 1 out of the "top 15"; the next closest network, 3; and remaining networks, I. Nielsen gives CBS 15 of the "top 20"; the next closest network, 4; and remaining networks, I That's why advertisers agree CBS gives them the biggesai