Radio daily (Oct-Dec 1949)

6 RADIO DAILY Wednesday. December 7, 1949 WINS Employees Hit Pope Language Plan (Continued from Page 1) is owned by the Crosley Radio Corp. Fly declared that the proposed change in emphasis to foreign-language programming "would necessitate the dismissal of practically all of the present employees of the station and the substitution of personnel adaoted to foreign-language broadcasting." A sharp retort by counsel for Pope was in the offing, as attorney Marcus Cohen declared that he had been informed by Pope that the publisher has never met with any representatives of the WINS employe group, nor been asked for any meeting. Fly's petition said that Pope "has personally told the committee of petitioners that the assignee could do no more than absorb a few of the present employees, and assignee's staff plans, as elaborately set forth in the pending application, indicate that assignee already has in mind a completely new staff geared to its proposed foreign-language operation." Claims Pooe Wouldn't Confer Cohn said Pope flatly denied every meeting with the employe group or with any representative. It was certain, too, that Fly's statements concerning foreign-language broadcasting would bring on a furious controversy. Holding that the change in programming would not be in the public interest, he wrote, referring to the controversial Pilgrim broadcasting decision last month by FCC examiner Hugh Hutcheson, that "the very principle of foreign-language broadcasting is a questionable one. Its only public interest, or justification, is in terms of radio service to foreign-born persons who are presumed to be so unfamiliar with the English language and so unassimilated into the general stream of American life that a specialized approach is required if the various benefits of radio are to be accessible to them. Necessarily, as time goes by, this justification becomes less and less persuasive because the number of such unassimilated foreign-born is continuously being reduced. Their children, though only first generation native Americans, are nevertheless literate, schooled in American schools and raised in the enveloping culture of our society. The justification for foreign-language broadcasting undeniably does not apply to them and, in fact, such broadcasting may be affirmatively harmful." Fly pointed to a decline in the foreign-born population of New York, and added that many of the foreign born have been learning a****-******************* * For Quality * TV SPOTS * Call : KISSINGER * PRODUCTIONS JU t-S572 U50 B'wor, N. Y. C * ACEiXCY NEWSCAST ILLIAM H. THOMAS has replaced Winnifred Steil as time buyer for J. Walter Thompson. Thomas has been with the agency as an assistant in the time buying department since 1947. GANELES-LENGER WINE CORP. has named Parkin-Wilbur, Inc. to handle a newspaper, radio, and television campaign for its Kosher wines. The drive will start in January and continue through March. JACK HAMMANN, former manager of daytime sales for the Dumont Television Network and prior to that an account executive with ABC, has taken a position as account executive with Special Purpose Films, Inc., producers of film for screen and television. WALTER KANER ASSOCIATES, New York, have been named to handle publicity and promotion for Herbert Charles & Co., realty sales and management firm, also the "Schwab House," big apartment house being erected on the site of the former Schwab mansion. . . . Marty Horstman, formerly publicity director of the Hotel Commodore and previously with Wayne Varnum Associates, has joined the publicity firm of Walter Kaner Associates, New York. MAIL POUCH TOBACCO CO. has named the Charles W. Hoyt Co., Inc. The company in Wheeling, W. Va. has used radio and television advertising. SIDNEY A. JOFFEE has been elected vice-president in charge of merchandising of Pathe Television Corp., J. A. Stobbe, president has announced. Joffee resigned as general sales manager of Philharmonic Radio Corp. on December 1 to join Pathe. HARRY SERWER, INC. will handle the advertising of Textron drapery fabrics. Account executive is James Serwer. Merchandising Consultants, Inc. have been appointed merchandising counselor for the division of Textron, Inc. ELIZABETH ARDEN, INC. has placed all domestic advertising with Grey Advertising Agency, Inc. CHAMBERS MANUFACTURING CO., watch band makers, to DuFineKaufman, Inc. Account executive is Stuart Cooper. GNOME BAKERIES, INC. has named Lester L. Wolff, Inc. for newspaper, radio, television and trade paper advertising. AUTOMATIC BURNER CORP., oil burner manufacturer, has named Olian Advertising Company, Chicago. HERBERT E. BROWN has been appointed advertising manager for the Crosley Distributing Corp. in greater New York. DOROTHY DOSTAL has become an account executive for RussellAnderson. She was formerly with Textron, Inc. Cities Covered By TV Linked Up In ABC Net (Continued from Page 1) in a 40-mile radius of these cities are more than three million TV homes. The letter stated that video itself is an "inefficient medium for the sale of TV receivers' 'since most viewers are already set owners. ABC premises its special offer on the belief that the more than twenty million radio homes in the TV city areas offer the best market for immediate TV purchaser prospects. English and need no longer rely upon foreign-language service. "Whatever need may still remain for foreign-language broadcasting is more than satisfied by four stations which presently offer such programming: WEVD, WBNX, WHOM and WOV." Fly wrote. Pointing to difficult employment conditions in New York radio, Fly said if his clients "are forced to leave their positions at WINS, they will experience great difficulty in finding other positions in the industry. They and their families have their homes and friends in the New York area; they are not mobile labor that can move to and fro across the country seeking the positions. Revlon Will Use Video To Advertise New Line Revlon Products Corp. will use television extensively in a $2,000,000 advertising campaign in 1950 to feature new products. Martin Revson, v-p in charge of sales for the company says that it is the largest expansion program in the history of the company. Introduced Individually The new products will be introduced individually beginning in January with Aquamarine soap. Others will follow in February and March. TV will be used in the Spring and Fall, according to the account executive for the William H. Weintraub & Co. agency, Norman B. Norman. Wedding Bells Larry Holcomb, assistant to the vice-president in charge of radio and television at Lennen & Mitchell, was married Nov. 29 to Alice McCafferey, radio and television copy supervisor at Kenyon & Eckhardt. The ceremony was performed at the Community Church of New York. 14th Dist. Members Convene Al Salt Lake (Continued from Page 1) club today and a speech by Justin Miller, president of NAB, before the Kiwanas Club on Thursday. In addition TV demonstrations added to the convention interest. On Monday night, Judge Miller, and Ralph Hardy of NAB together with District Director Terry were interviewed on KSL-TV. A similar interview type of program was presented last night on KDYL-TV. "This is our most productive district meeting to date," Terry said last night. "We have not alone got down to the serious business of discussing our broadcasting problems but we have carried the message of radio and television to the general public of the Utah area through the special addresses of Judge Miller and Mitchell." Follows Pattern Monday's session followed pretty closely the procedure of other district meetings. Richard Doherty of NAB discussed station operations costs; Judge Miller reviewed NAB activities and Carl Haverlin, president of Broadcast Music, Inc., also was heard. Haverlin thanked the broadcasters for making use of BMI music and thus creating new hits from the grass roots areas. He called attention to BMI's new slogan — "Fifty Fifty by Fifty Nine." This obviously means that fifty per cent of the music to be used will be furnished by BMI by 1959 when ASCAP contracts come up for renewal again. Kolin Hager, as spokesman for SESAC, told of the company's plan to extend their catalogue to include tunes in the popular and folk music field. He indicated that SESAC did not contemplate meeting with the radio committee on the subject of licensing procedures. William Kemp, KVER, Albuquerque, extended an invitation to the 14th district to hold their next meeting in New Mexico. The resolutions committee was scheduled to meet last night and today the broadcasters will devote the sessions to the discussion of problems on the local level. Gimbels Buys Time Gimbels New York department store will sponsor 21 quarter-hour periods and 42 spot announcements weekly over WVNJ, Newark. The business is for an indefinite period and calls for daily musical programs and spots. The Levy Advertising Agency in Newark is handling the account. The presentations will begin at once. WANTED If you are a thorough reporter and able to write a stylized integrated newscast packed full of news and in fresh vernacular style. In first letter write references, salary, experience and if possible include samples to Box 291. Samples will be returned. RADIO DAILY, 1501 Broadway, New York City.