Radio daily (Oct-Dec 1949)

4 RADIO DAILY Friday, December 9, 1949 ' Radio-TV Credited With Success Of Drive (Continued from Page 1) home in the metropolitan area. Benefitting from the drive are 141 national, state and local organization.s Figures in current rate cards indicate that the radio and television time turned over to the United Foundation "Torch Drive" by stations and their advertisers is valued at $161,679.07. Total airtime for the campaign amounted to 215 hours, equal to 12Vz days of continuous broadcasting by the average Detroit station. A breakdown of the figures shows that during the campaign, which ran from October 18 to JNovember 10, Detroit's 12 AM and FM outlets broadcast 2,740 public service spot announcements and 435 feature programs of from five to 60 minutes in length. Three On CBS In addition, Arthur Godfrey, Robert Q. Lewis and Margaret Whiting plugged the drive over CBS on several different occasions. Ralph Edwards originated his NBC program "This Is Your Life" from the city's Music Hall just prior to the campaign opening. Detroit's three television stations aired 226 public service spot announcements, using motion picture films and slide transparencies. TV viewers also saw 42 other special programs ranging from three to 30 minutes in length. Making up the committee which took on the job of securing sponsors was William Cartwright, chairman, Edward Petry & Co.; William Bryan, Free & Peters; Eric Hay, WJLB; William Hendricks, WXYZ; Richard E. Jones, WJBK; B. P. Pearse, Weed & Co.; Robert B. Rains, Paul H. Raymer Co.; Arch Shawd, WJR; Joseph Spadea, Columbia Broadcasting System; Willard Walbridge, WWJ, and E. Wilson Wardell, CKLW. Second Committee Listed Another United Foundation Radio Committee, charged with Public Service programming was chairmaned by Willard Walbridge, WWJ. Serving with him were J. E. Campeau, CKLW; Calvert M. Hill, WEXL; Ben Hoberman, WDET; Richard Jones, WJBK; F. A. Knorr, WKMH; James C. Riddell, WXYZ; Harry Wismer, WJR; and Don DeGroot, WWJ. Man About Manhattan. . . ! • • • Prospects Oi an an-inmsny bureau to handle figures on radio and TV re.e.ver proauction and ownership yesterday brought speculation in the trade as to the motive back oi tne move. One repoit is Laat such a bureau is proposed to replace broadcast M.aaaiement Bureau v>h.cn bows out on Jan. 1st. Anotner is tnat WAB has suggested tiie bureau as a step towu.a br.ngmg television broadcasters Ass n into the toid. . . . na.ph Austrian, television consultant. Stated to taxe over an important TV p-st in tne near .uiure. . . . Watcn lor an announcement on two wenknown researchers taking agency posts around Jan. 1st. . . . Army & i\avy goods stores in Tunes Sq. credit sate oi western attire to/ cn.idren witu keep.ng them irom going into tne red tnis Christmas time. Vvestern films on TV has stimulated chuaren s interest in boots. Levi's and spurs. ... Is Mutual planning to cut down the numoer oi its member stations? . . . Sure costs a lotta money to bu.ld a comedy team. NbC has spent close to a quarter oi a million bxix on Dean Martin & Jerry Lewis' air eiiort. . . . Aside to tmerson r'oote: Geo.ge woj, oi 1 C&ii, is co-author (*ith Lawrence beaison) oi the film, ' Frunt tage Allah'/' whicn Laurel l-nms will snoot in N'Vawk in Jan. ior Eag.e-Lion release. The last FC&B man wno wrote a movie was rreacie Vvakeman, as you may we.l rem.mjer. Here's the switch: Wolfs picture has nothing at all to do with the ad biz. ft ft ft ft POME: "Mule Train Gives me a pain." . . . Irv Cahn ft ft ft ft • • • SMALL TALK: With the announcement that NBC-TV is going to d? a se.ies on "The Vvomen," Ricnard Berger, producer, and Martin Begley, casting director, are being swamped With hope.ul contenders. Unlike the stage play whicn had 35 pans, the TV adaptation will have only 4 permanent characters. . . . John Irving Fields tells the col'm that Archdale J. Jones' "Key To The M.ssing," havaig sdved 70 per cent o. its cases, has received irom large iirms lists oi missing persons — which will guarantee a prospective sponsor 300,000 new customers within a period oi 2 months. W W ft ft • • • Three new crack platter-spinners join WMGM next week — Ken Roberts, Hal Tunis and Ted Brown. Latter will do an early ayem show, Roberts will spin em fiom 2 to 3 p.m. and Tunis will be on deck from 3 to 4. Tunis is prob ly the most educated deejay hereabouts. He has an M. A. from Temple U. and taught English in the Phila. high schools before entering radio. ft ft ft ft • • • HAT'S OFF DEP'T: Bill (So. Paciiic) Tabbert's platter of "Younger Than Springtime." . . . Bobby Colt's vocals on WINS. . . . Mimi Benzell's smartistry at the Pierre. . . . Gabriel and his imp.essions at Le Vouvray. . . . Johnny Andrews, singing star of WNBT's "Easy Does It." (His 1st Hooper last year was 1.6. Today it's just the reverse — 6.1) . . . Herb Sheldcn's terrific selling job on his daytime airer. . . . The Mariners Columbia record of "Leprechaun's Lullaby." ft ft ft ft • • • FILLER-DILLERS: Reading that J. Dorsey is being sued for hitting a milkman over the noggin with a clarinet, Hank Sylvern sez he now knows what is meant by bop music. . . . Jimmy Kriegsmann sez his TV equipment isn't complete yet. He'd like to buy a one-minute spot remover. . . . Herb Shriner has a pal who's really behind the scenes in television — moving scenery. . . . Peter Donald contends that what the city needs most to conserve aqua is a plan that will hold water. Campaign On Cigars Planned By Lorillard (Continued from Page 1) move was calculated to increase the tobacco company's share of the nation's annual demand for more than 5,500,000,000 cigars, exclusive of lit ► tie cigars. It is expected that Lorillard will double its present cigar volume to about 8 per cent of the yearly sales volume of $500,000,000. Alden James, the company's advertising director indicated that advertising appropriations for the new division would exceed $300,000, and a spokesman for the tobacco firm said that advertising media selections had not yet been made for the coming year. Indications, however, were that heavy radio expenditures are anticipated. Lorrillard Company used radio advertising extensively before the war to push cigar sales and, of course, radio advertising played a big part in pushing Old Golds to its present fifth position in nationwide cigarette sales. Cigar brands to be pushed include: Muriel perfectos, two for twenty five cents; Senators, ten cents each; Longfellows, ten cents and "babies" at five cents; and Van Bibbers at twenty cents per package. 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