Radio daily (Oct-Dec 1949)

VOL. 49. NO. 48 NEW YORK. TUESDAY, DECEMBER 13. 1949 TEN CENTS DuMONT ASKS TAX BREAK FOR COLOR TV NARBA Conference Adjourns For 4-Mos. Montreal — Delegates to the Third North American Regional Broadcasting Conference, who had been deliberating in Montreal for the past three months on topics affecting the general frequency allocations and broadcasting requirements pertinent to the Western Hemisphere, announced four-month recess in their talks. The first week of April, 1950, was tentatively set for reconvening. While the locale was not announced, it has been agreed that the United States will be the country. Main objective of the conference (Continued on Page 8) Four Women Veeps Appointed By Agency Four women vice-presidents have been appointed by McCann-Erickson. Inc., the agency has announced. The four are the first women vicepresidents in the agency's 46-year history. The new officers are: Mrs. Dorothy B. McCann, an executive producer in the radio-television department: Miss Florence Richards, an account executive; and Miss Alberta Hays and Miss Margot Sherman, copy group heads. Hudson Buying Spots On 800 Radio Stations Detroit — The Hudson Motor Car. Co. will use spot announcements on some 800 radio stations throughout the country to publicize the new Hudson Pacemaker. The company will also place ads in 2300 newspapers this week. Brooke, Smith, French & Dorrance, Inc. is the agency. Adams' Assist Cedric Adams, WCCO commentator in New York for a visit with his sponsors wanted his commercials done right when he piped a program back to Minneapolis from the New Weston Hotel yesterday. The commercials were read by C. James Fleming. Jr., of Compton agency, for Crisco, and G. H. Johnson of DancerFitzgerald-Sample for Dreft. Chuting Santa Signs Off During Mishap Fort Lauderdale, Fla. — Santa Claus had lunch yesterday with staffers of WFTL and WGOR-FM while he explained the extenuating circumstances which threw the two stations off the air Saturday afternoon. Santa was making a parachute jump from a plane over Stranahan Field as a part of Fort Lauderdale's Christmas merrymaking. He made the jump but a high wind altered his course. When he descended the parachute caught in high tension wires and held him dangling in mid-air until rescuers arrived. Old Nick's accident knocked out the special events lines of both WFTL and WGOR. The last words heard during the broadcast was "he's near the ground now — wait, wait, he's tangling up. in the wires." Robert (Jumping Jack) Niles, 22-year-old parachute jumper, will leave Kris Kringle's role to another next year. In the meantime he's a heroic figure in the eyes of the Fort Lauderdale chi'dren. Eldon Park, 40, Dies; Crosley-WINS Official Eldon Arthur Park, 40, vice-president of Crosley Broadcasting Corp. and general manager of WINS, died at 3:30 p.m. yesterday following a long illness. He is survived by his (Continued on Page 2) Wants To Charge Off Equipment Costs More Quickly Than Now Allowed; Insists Expansion Necessary FCC Holds Hearing On Multiple Fax A hearing on a petition by Hogan Laboratories, Inc. to amend FCC rules governing facsimile transmission was held before Commissioner Robert Jones in New York City yesterday. The company requested that the regulations provide "that the transmission of facsimile does not impair the quality of the aural program be(Continued on Page 8) V.I.P. Operators Plan Radio Script Exchange The V.I.P. Trading Post, a new clearing house for local station programs and sales promotion ideas was established in New York this week as a division of V.I.P. Service, Inc., it was announced yesterday by Bill (Continued on Page 2> Byron Price Declines State Department Post Byron Price, who last Friday was offered the position as Assistant Secretary of State for Public Affairs, has refused the job for financial reasons, it has been learned. Price is currently assistant Secretary Gen (Continued on Page 6) AMA Mulling Radio Drive On Health Insurance Issues The American Medical Association, which last week voted to establish annual dues of $25 for its 142,000 active members, is expected to launch an educational campaign in radio next year as a method of counteracting the government movement toward a health insurance program. Radio Daily learned yesterday. Just what form the AMA broadcasts will take remains to be established. However, consideration is being given to both the purchase of national radio network time and use of regional webs. These programs may be supplemented by localized broadcasts in key center cities. The question of "ethical" use of commercial radio time has also been the subject of AMA committee discussions, it was reported. General feeling seems to be that whatever (Continued on Page 6) Washington Bureau of RADIO DAILY Washington — Repeating his contention that color video is still well into the future, Dr. Allen B. DuMont yesterday told the Joint Committee on the Economic Report that business needs a better break from the tax collectors. He urged that businessmen be permitted to charge off their (Continued on Page 7) Baseball's Attitude On Radio Discussed Representatives of the major leagues and baseball high Commissioner Happy Chandler, now meeting in New York for the annual winter baseball conference, are expected to revise major league baseball's policies with regard to radio broadcasting, it was learned yesterday. The baseball magnates decision was in line with demands made last (Continued on Page 6) Roosevelt Forms Aaency As AM-TV Package Firm Hyde Park. N. Y.— Elliott Roosevelt in association with Morgan Jones, New York City radio and television man, are forming a radio and television production firm. The business to be known as Roosevelt & (Continued on Page 6) ComiiHMidatioii The City Council of Philadelphia last week adopted a resolution commending the Philadelphia Inquirer stations, WFIL. WFIL-FM and WFIL-TV for their safety campaign. Titled "Silly Willie Safety Campaign" the reries of radio and TV programs were designed to educate the people in the best habits of traffic safety. )