Radio daily (Oct-Dec 1949)

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VOL. 49. NO. 49 NEW YORK, WEDNESDAY, DECEMBER 14, 1949 TEN CENTS CBC ANNOUNCES CANADIAN TELE PLANS To 'Language' Charge Washington Bureau of RADIO DAILY Washington— "The FCC has been asked to take on a new function," attorneys for publisher Generoso Pope said yesterday — that of guaranteeing the jobs of employes of WINS. Attorney Marcus Cohn also quoted at length from utterances of former FCC chairman, James Lawrence Fly, on the value and propriety of foreign-language broadcasting. Pope, present licensee of WHOM, seeks to buy WINS from Crosley Broadcasting Corp. Fly, as counsel to the WINS em(Continued on Page 6) Lee Bland Will Head WCCO Program Dept. Lee Bland, now assistant director of special events for CBS, has been appointed program manager for WCCO, 50,000-watt CBS-owned Minneapolis-St. Paul station, it has been announced by Wendell B. Campbell, WCCO general manager. Blands appointment is effective Jan. 3. Gene Wilkey continues as assistant general manager and assumes new duties as WCCO general sales manager. Bland will assume many of his programming duties. With CBS since 1941, Bland was (Continued on Page 2) Two Stations Off Air As Result Of Accident Albany, N. Y— The crashing of a trailer-truck into a power line pole at Glenmont knocked WXKW off the air for two hours and WROW for 40 minutes, at the start of their broadcast day. The two stations have transmitters in the suburb. May Ban Bingo Montreal — Broadcasting of Bingo and similar games of chance may come under the ban of the Canadian Broadcasting Corporation. It was announced that the governors will consider a resolution against such games at their next meeting. It will hear representations, both oral and written, at this meeting from all parties concerned. For Men Only Greensboro, N. C. — Demonstrating the effectiveness of radio advertising and the fact that mere man enjoys the distinction of having his own shopping night. Gilbert M. Hutchinson, general manager of WBIG, and the Greensboro Merchants Association, combined in staging a "Men's Night Only" for Christmas shoppers. The idea originated with Bob Tones, who conducts an early morning program, "Groans by Jones." It received the quick okay of General Manager Hutchinson and the approval of the Merchants Association. Men shoppers took over the Greensboro department stores last Friday night. Women shoppers were barred and the stores even put on male clerks in the lingerie department for convenience of the customers. "It was a great success," Hutchinson said. The Merchants Association has asked us to repeat it again next year." 14-Million In Billings Signed Up By CBS CBS will realize more than $14,050,000 in year-end sponsorship renewals and new business starting immediately after the first of the year, the web announced yesterday. CBS has renewed eight different sponsors for fifteen different programs for a total billing of $10,250,000. In addition, the (Continued on Page 5) ,500,000 Loans To Government Web Providing For Three Stations — Two In Montreal And One In Toronto President To Speak On Xmas Eve Program Washington Bureau of RADIO DAILY Washington — President Truman will speak over the four major networks and many independent stations from Independence, Mo. on Christmas Eve. The speech will be part of the ceremonies attendant to the lighting of the nation's Christmas tree on the White House lawn. The half-hour broadcast from 5 to 5:30 p.m. (EST) will include carols sung by the National Press Club, the music of the United States Marine Band, and a talk by Secretary of Interior Oscar Chapman. Record Nov. Business Reported By WGAR Cleveland — Carl E. George, WGAR, veepee and sales head announced yesterday that November was the all-time biggest month from point of business in the 19-year-old (Continued on Page 2) Disc Jockey To Interview Baseball Stars In Flight Steve Ellis of WMCA will take to the air literally today when he records three broadcasts with a group of stars in a flight over New (Continued on Page 4) $350,000 Pillsbury Contest Pays Publicity Dividends The $350,000 investment by Pillsbury Mills in its nationwide Grand National Recipe and Baking Contest paid off in goodwill, sales of the company's products and publicity, according to Robert Keith, Pillsbury's director of advertising and public relations. Top prize of $50,000 went to Mrs. Ralph E. Smafield of Detroit at yesterday's closing luncheon at the Starlight Roof of New York's Waldorf-Astoria. Pillsbury took over the Waldorf's Grand Ballroom on Monday, installed 100 General Electric stoves and set the finalists in the contest to work preparing their specialties in a "bake-off for final judgement yesterday. The finalists, Keith said, were selected in a series of nationwide bake-offs from more than 300,000 entries. In addition to a free trip to New (Continued on Page 5) Montreal — Plans being finalized by CBC call for construction of two TV stations in Montreal — one English and one French — and one outlet in Toronto. First test programs are expected to be on the air next autumn, with regular programming slated to get under way by Septem (Continued on Page 7) Philco Earnings Rise During Past 3 Months Philadelphia — Philco earnings in the last three months of 1949 are expected to be greater than the total earnings for the first nine months of the year, William Balderston, president, has announced. Sales of $150 million brought earnings equal to $1.32 on common stock in the nine months ending September 30, the report showed. Net earn( Continued on Page 6) WLIB Making Strong Bid For Negro Market In N. Y. WLIB will add a number of new programs of interest to the Negro market, Harry Novik, general manager of the station announced yesterday. The first of the shows will be a three-hour salute to Harlem which will be run this Saturday, December 17 in cooperation with the Pittsburgh (Continued on Page 6) Lindbergh On \B€ Col. Charles A. Lindbergh will be heard on ABC Saturday from 9:15-9:30 p.m., when he delivers an address, his second since the end of the war, at the dinner of the Aero Club in Washington, D. C. He will receive the 2nd annual Wilbur Wright A wend for "distinguished service to aviation." Date is the anniversary of the Kitty Hawk flight.