Radio daily (Oct-Dec 1949)

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Wednesday, December 14, 1949 RADIO DAILY: * AGENCY NEWSCAST * FRANK SMITH, vice-president of Benton & Bowles, Inc., New York advertising agency, has been elected to the Board of Trustees of Packard Junior College. Packard is one of the oldest business schools in New York, having been founded in 1858. It became a junior college early this year. Smith is account executive on various Procter & Gamble brands handled by B. & B. DAVID T. SCHULTZ has been elected a director of the Raytheon Manufacturing Co. WILLSTED & SCHACTER, has been formed with offices at 280 Madison Ave. One of the partners, Fred Schacter, was formerly an account executive with Hirshon-Garfield, Inc. Martin Willsted was president of Ace Advertising Agency. ARTHUR C. NIELSEN, president of A. C. Nielsen Company, has been elected a member of the Board of Trustees of the Wisconsin Alumni Research Foundation. The Foundation, founded in 1925, was formed primarily for the purpose of insuring soundness, in all respects, in the commercial development of a most important scientific descovery known as the Steenbock process — by which a great variety of products can be "charged" with Vitamin D by subjecting them to the rays of a |i certain type of lamp. FRANK DWYER, general sales manager, Tennessee Valley Chemical Corp., has announced the appointment of Buchanan & Company ad| vertising agency, New York, Chicago, Los Angeles and San Francisco, to handle the advertising for two new TEV products, TEV plastic starch and TEV Wick Deodorizer. NATIONAL ANALYSTS, INC., Philadelphia marketing research firm, has added three research executives to its staff as part of a program to expand facilities for its clients. They are: Cyril (Cy) Coggins, formerly vice president of Standard Outdoor Advertising, New York City, William H. Scott, 2nd, formerly assistant director of Market Research, Eastman Kodak Company, Rochester, N. Y., and Robert L. Taylor, formerly regional manager, Market Research Division, Dun & Bradstreet, Philadelphia. WALTER H. HAASE has joined the executive staff of the American Association of Advertising Agencies in New York. EDWARD F. EVANS has been named research director of J. D. Tarcher & Co., Inc. He was formerly director of research for ABC. THE BIB CORPORATION, Lakeland, Florida, packers of Bib Orange Juice for Babies, has named Charles W. Hoyt Company, Inc. as their agency. NATE TUFTS has joined the Hollywood office of BBD&O in an executive capacity. He was formerly a v-p of Ruthrauff & Ryan. EMILY ASHE BANKS has resigned as publicity director of Town Hall and America's Town Meeting of the Air. She will announce her new plans later. CARL ERBE and CHARLES N. MAYBRUCK have formed a public relations firm known as Erbe Maybruck Associates, Inc. at 595 Madison Ave., New York. Three Lever Programs Renewed On CBS Net > Lever Brothers have renewed three CBS network programs for another 52-weeks, it has been announced. 1 Effective Jan 2, "Lux Radio Theater" has been renewed as have "My Friend Irma" and "Junior Miss." Efj fective dates for the latter two shows ) are, respectively, January 2 and 7. J. Walter Thompson is the agency I for "Lux Radio Theater," Foote, j Cone, & Belding for "My Friend Irma," and Needham, Louis & Brorby i for "Junior Miss." \ To Entertain Overseas American troops in Germany will be entertained during the holiday season by Jeanette MacDonald and Gene Raymond. The two have accepted Air Force invitations to fly to the continent on Sunday, December , 18. Raymond is recording his Amazing Mr. Malone program so that the , ABC feature will continue during -t the three weeks he will be abroad. KOA Silver Anniversary Planned For Tomorrow Denver— KOA will observe its silver anniversary tomorrow with special broadcasts throughout the day. The station now owned and operated by NBC has two and one half hours of programs scheduled including a coast-to-coast NBC show. A morning broadcast of a birthday party in the studios will open the festivities. A dedicatory broadcast from 9:30 to 10:30 p.m. (MST) will feature greetings from city, state and government officials, editors, NBC and RCA officials and others. The latter half of the show will be carried by the NBC network. Will Expand Production Seaboard Studios, Inc., producers of motion pictures, television commercials and photographic illustrations, will expand their facilities in the coming year. Orin Donaldson has joined the company as a photographic illustrator. Their Atomic Interview Was Radio-Active One of the biggest stories of the year broke Dec. 2 when Fulton Lewis, Jr. interviewed Major George R. Jordan, former air force Lease-Lend inspector at Great Falls, Mont. Major Jordan charged that Russia obtained atomic bomb secrets, plans and uranium from the U. S. in 1943 and 1944 through orders from high officials in the White House. Two investigations (by the House Committee on Un-American Activities, and the Joint Congressional Committee on Atomic Energy) were immediately started as a direct result of the broadcast. Preceded by two months of checking of the story by Lewis and his staff (including prior reports to the FBI), the interview is one more example of the Fulton Lewis, Jr. role as a public servant, uncovering situations and getting them corrected. His program offers a ready-made audience, network prestige, local time cost with pro-rated talent cost. Though currently sponsored on more than 300 stations, there may be an opening in your locality. Check your Mutual outlet— or the Co-operative Program Department, Mutual Broadcasting System, 1440 Broadway, NYC 18 (or Tribune Tower, Chicago 11).