Radio Digest (June 1932-Mar 1933)

38 DOLLY DEARBORN'S CHICAGO REVIEWS "LADY ESTHER"— N.B.C.— KYW local outlet — Sundays, 2 :00-2 :30 CST. In the first place, somebody thought up a swell gag when they allowed Wayne King to use his own theme song on this program! It's against my principles to believe the idea originated in the agency — so I'm giving full credit either to King himself, or to the N.B.C. Anyway, it's a great trick — because everybody and his family knows Wayne King's music, and most of them like it. So naturally when his theme song comes on, instead of some trumped up theme to fit the product, it catches the attention. From that point on, the rest is easy. Nicely flowing tunes played as only the King group can play them, lead quite subtly into the commercial credit given by Lady Esther. Incidentally, I might say here, that the lines they put into milady's mouth are not so good— quite trite and just glorified advertising. But somehow you listen to it — and not altogether because you know Wayne will be back again after it's over. You listen primarily because Lady Esther has the kind of voice you wish all air-minded women had. "IODENT PROGRAM" — NBC —KYW— Sundays, 3:00-3:15 Chi. time. Remember what a swell gal I said Jane Froman is? The Iodent People got hep before she slipped through their fingers, and now she and Roy Shields with the baton, do their stuff via the tooth paste route. The only trouble is, Jane doesn't sing quite enough. A little thumbnail drama of historical highlights is thrown in for good measure — but it remains for Jane and the orchestra to walk off to the blare of trumpets. That girl does everything well — she even stammers delightfully. Iodent didn't miss when they picked their program, and although it probably won't ever set Lake Michigan on fire, yet it's easy to listen to. And in this day and age that's something! "THE GREYHOUND TRAVELER"—Columbia— WGN— Sundays, 7 :30 Chi. time. This program is not intended for stupid people, and it proves that the old idea of the child mind in an adult body is passe, if you get what I mean. It shows that people do like to be treated as though they had average intelligence and not six year old mentalities. This is a glorified travelogue with modernistic music, eloquent descriptions, and refined phrases. It does not smack of "throwntogether." It shows that a travel program when handled with intelligence can be made beautiful and interesting at the Fame time. All the places you've ever wanted to go are pictured for you vividly Blue Ribbon WEAF— Key Station, NBC Red Network, New York. WJZ— Key Station, NBC Blue Network, New York, WABC — Key Station, Columbia Network, New York. Throughout the Week (Daily except Sunday) 8:00 a.m.— WEAF— Gene and Glenn, Quaker Early Birds 8:15 a.m.— WJZ— Phil Cook (Quaker Oats Company) 7:00 p.m. — WJZ — Amos 'n' Andy (Pepsodent Company) 7:45 p.m.— WEAF— The Goldbergs 10:30 p.m.— WABC — Music That Satisfies (Liggett & Myers) (Wed. and Sat. at 10:00 p.m.) 1 1 :00 p.m. — WJZ — Slumber Music, Ludwig Laurier and and and 9:45 a.m.— WABC— Old Dutch Girl (Mon., Wed. and Fri.) 6:00 p.m.— WABC— Current Events, H. V. Kaltenborn (Mon. Thurs.) 6:45 p.m. — WJZ — Lowell Thomas (Daily ex. Sat. and Sun.) 7:00 p.m.— WABC— Myrt and Marge (Wrigley) (Daily ex. Sat. Sun.) 7:15 p.m. — WABC — Mills Brothers (Crisco Company) (Tues. Thurs.) 7:30 p.m. — WJZ — The Swift Program (Swift Company) (Daily ex. Sat. and Sun.) 8:15 p.m. — WABC— SinghV Sam, the Barbasol Man (Mon., Wed. and Fri.) 8:30 p.m. — WABC — Kate Smith La Palina Program (Mon., Tues., Wed. and Thurs.) 8:45 p.m— WABC— Col. Stoopnagle and Budd (Mon. and Wed.) (Also on Dixie Network, 8:30 p.m. Tues.) 9:00 p.m. — WEAF — Goodyear Program (Wed. and Sat.) 10:15 p.m.— WABC— Gold Medal Fast Freight (Tues., Wed. 9:00 p.m.) 10:45 p.m. — WABC — Arthur Jarrett (Mon. and Thurs.) 10:45 p.m.— WABC— The Funny Boners (Tues. and Fri.) 11:00 pjn. — WABC — Howard Barlow's Symphony Orch. (Daily ex. Sat. and Sun.) 12:00 mid.— WABC— Guy Lombard© (Sat. and Thurs.) Sunday 12:30 p.m.4:30 p.m.4:30 p.m.5:30 p.m.5:30 p.m.6:30 p.m.6:30 p.m. — 7:45 p.m.8:00 p.m.8:00 p.m8:30 p.m.9:45 p.m.10:15 p.m 12:30 a.m. , — WABC — International Transatlantic Broadcast WEAF — Davey Hour (Davey Tree Experts Co.) WJZ— Sheaffer Lifetime Revue (Sheaffer Pen) WEAF— General Electric Circle WABC— Blue Coal Radio Revue WjZ^-"K-7"; Dramatized Secret Service Spy Stories WABC — Roses and Drums -WABC — The Sylvanians -WEAF — Chase & Sanborn Hour (Standard Brands* Inc.) -WABC — Ziegfeld Follies of the Air (Chrysler Corp.) -WABC — The Greyhound Traveler -WJZ — Making the Movies ; Ray Knight — WJZ — The Old Singing Master (Barbasol Co.) WABC — California Melodies from Los Angeles 8:00 p.m.— WEAF Monday -Soconyland Sketches and with plenty of color. And if you have a millionaire appetite and a ten cent store pocketbook, the commercials tell you that you can still take a trip via Greyhound. Another contest for you fans — a simple one too. Give it a listen! "THE SINGING LADY"— NBC daily but Saturday and Sunday, at 4:30 and 5:15. Local show over WGN, daily but Saturday and Sunday, at 6 :00 p.m. Kellogg's "Singing Lady" seems to be