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Radio Digest
-13
Brilliant Array of Radio Artists offered by
a Single Station
The colorful, brilliant and unusually large staff of radio audience. The phenomenal results obtained for
artists at WLW is unequalled by any single station. The WLW advertisers is proof of the popularity of these
spice and delightful variety that these air entertainers radio stars and the effectiveness of "the Nation's
inject into radio programs, plus WLW's 50.000 watts Station" as a powerful and profitable advertising
power, have built up a vast and enthusiastic radio medium.
These representative \\ LW programs are produced exclusively by WLW players and artists from the WLW studios, in Cincinnati.
•'The Trial of Vivienne Ware," dramatic production, for the Standard Oil Companv of Ohio.
•'Peanut Pietro," dialogue, for Planters Nut and Chocolate Company.
"Bathed in Loveliness," music emotional, for Bathasweet.
"The Dayton Thoroughbreds." light onera, for the Dayton Tire and Rubber Company.
"The Zero Hour." with narrator, for I he Crosley Refrigerator Division.
"Kruschen Program," deep river orchestra with fast vocal trio, for Kruschen Salts.
WLW PROGRAMS
"International Old Bill." rural music and philosophy, for International Oil Heating Company.
"Maxwell House Cotton Queen," minstrel type show boat setting, for Maxwell House Coffee.
"Ivanhoe Playhouse." review type vaudeville setting, for the Ivanhoe Mayonnaise Company.
"Jim and Walt," personality harmony duo. for the Alabama Georgia Syrup Company.
"The San Felicians," minstrel type without endmen. for the San Felice Cigar Company.
"The Flying Dutchmen." over the blue network, for The Crosley Radio Corporation.
"The Crosley Follies." New \orkcr style review, with music and master of ceremonies over special network.
"Centerville Sketches." rural dialogue, for Hires Root Beer.
"Old Man Sunshine" and his "Toy Band," juvenile production, character, novelty, orchestra, for Wheatena, Peter Pan Fabrics and E-Z Underwear.
"The Mail Pouch Sportsman," sports review, for Mail Pouch Tobacco Company.
"The Afternoon Round Table.'" for
Dryodine Food Products.
"Tangee Musical Dreams," musical fantasy with Don Juan type master of ceremonies, for Tangee Lipstick. "Pebeco Exercises." physical ■"instruction with light philosophy and music, for The Pebeco Company.
In the interest of its clients and as pari of its service. \\ L\V maintains a group o." highly trained field men who constantly contact wholesale and retail outlets. These men show dealers how to use the power of broadcasting to tno\e goods off their shelves; instruct and advise them in the best ways to tie-in with advertisers' programs; are the means of introducing and establishing advertisers'
products in new territories. This plan was pioneered by \\ I.W and has been found to be the most elfeetive means of bringing home to the dealer the true value of air advertising. The results that have been obtained for WLW advertisers are phenomenal. Let us tell you more about WLW and its operations in our free. 72-page portfolio. Send for it.
THE CROSLEY RADIO CORPORATION
Powel Crosley, Jr., President
CINCINNATI