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DECEMBER, 19 2 9
What is the SECRET
of RUDY VALLEE'S
Success?
Does the reason for Rudy's popularity lie in his personality or his appearance — or is his singing the cause of his rapid rise?
He has become a national figure and, in some respects, almost a national problem — the joy of the wife, the despair of the husband, the idol of the flapper and the envy of the young man.
WHAT is this nationwide craze over Rudy Vallee? How did it start and what caused it? The meteoric rise of this young orchestra leader, accomplished almost entirely through the medium of radio, is the outstanding feature of the year in broadcasting circles.
The hold that radio's first "matinee idol" has on the hearts of the women of the country, is truly startling. It was his crooning of sentimental ballads over the radio that first brought him into the public eye and this same suave, seductive manner of singing is now rapidly on its way to becoming a national institution.
His popularity has increased amazingly — at least, among the ladies. They swear by him — and the men swear at him. Like any widespread craze, Rudy has his detractors, as well as his admirers. In many instances, arguments over Rudy have resulted in a "house divided against itself."
But the reasons underlying his phenomenal success remain a mystery — even to Mr. Vallee himself, who is at once pleased and bewildered at the trick of Fate that has carried him from obscurity to a place in the hearts of millions of America's flappers and matrons. He has become