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DECEMBER, 19 2 9
23
Westinghouse Salute
Introduces
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Cesare Sodero, the Master Musical Hand Behind the Production
ANEW form of radio entertainment was introduced recently by the Westinghouse Electric and Manufacturing Company of East Pittsburgh, Pa., which inaugurated a series of programs over the NBC chain. These programs have been lauded in the press as a triumph for the radio industry, a long step forward in imaginative and beautiful program building, and a standard for the future.
This reviewer had the pleasure of seeing and hearing the initial boradcast, the Tribute to Steel, and his hat is off to all the clever ladies and gentlemen involved in that production. It was radio entertainment of the highest type, affording pleasure alike to audiences and to the artists taking part.
One hardly knows where to start with the praise, but Cesare Sodero, the maestro of the NBC studios, composed and arranged a splendid score for the feature, and directed with a patient and unremitting
hand a huge orchestra, reinforced by an imposing vocal element. At the close of the first performance this shy, diffident Italian gentleman was cheered literally off his feet for four minutes by the stop watch. Only those privileged to hear his choral and orchestral fortissimo, sweeping down to an almost imperceptible pianissimo can realize how well he earned all the glory showered upon him.
Edward Hale Bierstadt, playwright and NBC continuity writer, was responsible for the "book," and he, too, wore his laurels modestly. Here was a good idea, well developed, adequately produced, and sufficiently rehearsed.
Distribution of the Praise
Let us take a look at the other important people in the work. We refer to them "in the order of their appearance." That elegant, scholarly actor, Pedro de Cordoba, the narrator, on "voice," of the spoken interludes ; Joseph Bell, stage director of the production; Gerard Chatfield, program supervisor ; Keith McLeod, musical supervisor. {Continued on page 47)
A First Night on the Radio. The Entire Cast, Focal Ensemble and Orchestra at the Premiere of the Westinghouse Salute in the NBC's Beautiful Cathedral Studio