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The Tragedy of Neglected Gums
Cast of Characters : Your Dentist and You
you: "My gums are responsible for this visit, doctor. I'm anxious about them."
d.d.s. ."What's the matter?"
you: "Well, sometimes they're tender when I brush my teeth. And once in a while they bleed a little. But my teeth seem to be all right. Just how' serious is a thing like thisl"
d.d.s. :"Probably nothing to bother about, with a healthy mouth like yours. But, just the same, I've seen people with white and flawless teeth get into serious trouble with their gums."
you: "That's ii-hat worries me. Pyorrhea — gingivitis — trench mouth — all those horrible-sounding things'. Just a month ago a friend of mine had to have seven teeth pulled out.
d.d.s.: "Yes, such things can happen. Not long ago a patient came to me %vith badly inflamed gums. I x-rayed them and found the infection had spread so far that eight teeth had to go. Some of them were perfectly sound teeth, too."
you: QAfter a pause) "I was reading a dentifrice advertisement . . . about food.
d.d.s. : ' 'Soft food? Yes, that's to blame for most of the trouble. You see, our gums get no exercise from the soft, creamy foods we eat. Circulation lags and weak spots develop on the gum walls. That's how these troubles begin. If you lived on rough, coarse fare your gums would hardly need attention."
you : "But, doctor, I can't take up a diet of
BRISTOL-MYERS CO., Dept. RR-129 73 West Screet, New York, N. Y.
Kindly send me a trial tube of IPANA TOOTH PASTE. Enclosed is a two-cent stamp to cover partly the cost of packing and mailing.
Name . . Address City ....
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raw roots and hardtack. People would think I'd suddenly gone mad."
d.d.s.: "No need to change your diet. But you can give your gums the stimulation they need. Massage or brush them twice a day wrhen you brush your teeth. And one other suggestion: use Ipana Tooth Paste. It's a scientific, modern dentifrice, and it contains special ingredients that stimulate the gums and help prevent infection."
A,
L.n imaginary dialog? An imaginary "you"? Admittedly, but the action is real. It is drawn from life — from real tragedies and near-tragedies enacted every day in every city of the land!
And if dentists recommend Ipana, as thousands of them do, it is because it is good for the gums as well as for the teeth. Under its continual use, the teeth are gleaming white, the gums firm and healthy. For Ipana contains ziratol, a recognized hemostatic and antiseptic well known to dentists for its tonic effects upon gum tissue.
Don't wait for "pink tooth brush" to appear before you start with Ipana. The coupon brings you a sample which will quickly prove Ipana's pleasant taste and cleaning power.
But, to know all of Ipana's good effects, it is far better to go to your nearest druggist and get a large tube. After you have used its hundred brushings you will know its benefits to the health of your gums as well as your teeth.
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