Radio showmanship (Sept 1940-May 1941)

Record Details:

Title:
Radio showmanship
Date:
Sept 1940-May 1941
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Sept 1940-May 1941)
Leaf #:
0009
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
December 21, 2023
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.M tffltf^ a\\& pf.WS U Z&& COftENTS SEPTEMBER 1940 VOL. 1 NO. 1 Publisher Don Paul Nathanson Managing Editor S. H. Kaufman Associate Editor Norman V. Carlisle Research D irector G. M. OSMAN Business Manager William A. Huser Editorial Advis ory Board Herbert Pettey New York Ralph Atlass Chicago William Dolph Washington Henry Johnston Birmingham Glenn Snyder Chicago Philip Lasky San Francisco Roger Clipp Philadelphia Published by Showmanship Publications, Minneapolis, Minn. Subscription rate: $2.50 a year, 25c a copy. Address editorial correspondence to Showmanship Building, Eleventh at Glenwood, Minneapolis. Minn. Telephone: Bridgeport 6228. Copyright 1940, by Showmanship Publications, publishers of Radio Showmanship. Don't Sell the Steak . . . Sell the Sizzle 6 Elmer Wheeler Logic, not magic, in words makes people buy. Clothing Sales Thru the Air 8 P. B. Juster One of America's greatest merchandisers tells how to broadcast style for profit. Something Ventured 11 Norman V. Carlisle One great show and how five different sponsors made it greater yet. A Baffle for the Teacher 14 Charles H. Gabriel An advertising executive says ideas make local shows click and explains one that did. Cash, Cars and Questions 16 Philadelphia De Soto dealers discover the value of cooperation. An RS Air Analysis. Step Into My Kitchen 18 It's the twist that opens the door — not the knob. An RS Air Analysis. Your Business at a Glance 23 The entire contents of this issue classified by businesses. Page numbers will guide you quickly to the information relating to your business field. Merchandising Review 23 An idex to 11 service departments full of useable, practical programs and promotions. SEPTEMBER, 1940