Radio showmanship (Sept 1940-May 1941)

Record Details:

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Come in and ask for it! . . . Radio, as an advertising medium, has been in use for 18 years. Today, its merchandising facilities are being utilized by scores of different businesses, selling everything from automobiles to zippers. Impossible to include in any one issue is a program idea or promotion pertaining to each. If, in this edition, there is no promotion adaptable to your business, there will be one soon in a coming number. In the meantime, if you are searching for something in particular, or even in general, to help you merchandise your store or product on the air, let us know. We will be most happy to cooperate with you in the search.