Radio showmanship (Sept 1940-May 1941)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

HOW TO GET * THE MOST OUT OF \r7) /• // / -l ^— j HIS is more than a magazine . . . it's a service; a valuable ^-^ aid to businessmen who are using, or ever expect to use radio. For convenience in reading, RADIO SHOWMANSHIP has been divided into two sections. *I Section I is devoted to articles by leading retail merchants, advertising agency men, and well-known writers in the sales promotion field *J Section II is made up of 11 departments devoted to radio programs and promotions. A thorough reader will find in SHOWMANSHIP many tested ideas that he can apply to advantage in his own business. ^ However, recognizing the fact that some businessmen are unusually busy, too busy to do anything but skim through the contents of a magazine, we have introduced an alternative method of reading. Each arliele, each program idea, in every department of this magazine, is classified by businesses. These businesses, yours among them, are listed alphabet ieallv in the YOtK HUSINESS \ I \ GLANCE index on the next page. QThus, l»> turning to YOUH BUSINESS \T A GLANCE, you can lell at a glance Oil what pages there are sales ideas adaptable to \our particular field. <JITo gel the most out of RADIO SHOWMANSHIP, read it //mr OUgMy at \our leisure. To gel the most out of it fast, see next page. CIRCULATION THIS ISSUE: 10.000 COPIES