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CONTENTS
OCTOBER 1940
VOL. 1 NO. 2
Publisher Don Paul Nathanson
Managing Editor S. H. Kaufman
Associate Editor Norman V. Carlisle
Research Director G. M. Osman
Business Manager William A. Huser
Editorial Advisory Board
Herbert Pettey New York
Ralph Atlass Chicago
William Dolph Washington
Henry Johnston Birmingham
Glenn Snyder Chicago
Philip Lasky San Francisco
Roger Clipp Philadelphia
Published by Showmanship Publications, Minneapolis, Minn. Subscription rate: $2.50 a year, 25c a copy. Address editorial correspondence to Showmanship Building, Eleventh at Glenwood, Minneapolis, Minn. Telephone: Bridgeport 6228.
Copyright 1940, by Showmanship Publications, publishers of Radio Showmanship.
Your Business at a Glance 43
The entire contents of this issue classified by businesses. Page numbers will guide you quickly to the information relating to your business field.
Put On a Good Show 46
Zenn Kaufman
Some of the fundamentals of good showmanship by the author of "Showmanship in Business."
Coffee Sales Thru the Air 48
R. J. Weaver
This Denver food manufacturer asked for a radio program with a mail pull; he got one!
It Can Be Different 51
Norman V. Carlisle
How a few simple twists can make an old idea sound like new.
To Have and To Hold 53
You can start where General Mills left off. An RS Air Analysis.
Good Neighbor Policy Pays 55
Most people are interested in their next door neighbors. An RS Air Analysis.
If You Sponsor the News 57
You'll be interested in this important problem that a Pittsburgh research revealed.
Merchandising Review 58
An index to 12 service departments full of useable, practical programs and promotions.
OCTOBER, 1940
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