Radio showmanship (Sept 1940-May 1941)

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O^vv v <TV rv^«-^\ *<7 u send in letters about their most embarrassing situations. If they are read on the air, sender gets a pound of Manor House coffee free. AIR FAX: Broadcast Schedule: Monday thru Friday, 10:30-10:35 A.M. Preceded By: Friendly Neighbors. Followed By: Livestock Market. Competition: Against the Storm (NBC dramatic serial); Bachelor's Children (MBS dramatic serial); Big Sister (CBS dramatic serial). Sponsor: McLaughlin's Manor House coffee. Station: WLS, Chicago, 111. Power: 50,000 watts. Population: 3,384,556 (1940). COMMENT: Another excellent entertainment idea for a five-minute program. Incidentally, emcee Norman Ross has left a long line of embarrassed people behind him; he is former Olympic swimming champ. Groceries WOMEN'S NEWS REEL OF THE AIR An abracadabra of caviar and costumes, gossip and glamor, is this bright, five-minute interlude dedicated to the women. Commentator Kay Edmundson is apt to give news on any subject from the preservation of dahlias to Doug Fairbanks Jr.'s proposed trip to Washington in behalf of refugee children. Best news to sponsor American Fruit Growers is the neat way she turns a household hint into an advertising puff. AIR FAX: Broadcast Schedule: Monday thru Friday, 10:25-10:30 A.M. Preceded By: Morning Musicale. Followed By: The Blessed Eventer. Competition: Vic and Sade (NBC dramatic serial); Midstream (NBC dramatic serial); Myrt and Marge (CBS dramatic serial). Sponsor: American Fruit Growers ("Blue Goose" brand fresh fruits and vegetables). Station: WWSW, Pittsburgh, Pa. Power: 250 watts. Population: 665,384 (1940). Agency: Walker & Downing. SAMPLE SCRIPT AVAILABLE. COMMENT: Miss Edmundson works in her daily teaser-incentives for more fruits and vegetables on the menu in the following way: they like so well. And right now the favorite of these is sure to be fresh peach pie or shortcake, or any of the many other fresh peach dishes that are so delicious when made with juicy, sugar-sweet Blue Goose Elbertas. Order these tasty, red-ripe favorites from your grocer today. Insist upon genuine Blue Goose Elberta Peaches." Men's Wear HOT OFF THE GRIDIRON For football enthusiasts comes a new program in the popular quiz form. Emcee Russ Lynch, who is the Milwaukee Journal sports editor, restricts all of his questions to grid lore. At the start of the program each contestant is provided with five silver dollars by sponsor Lawton Clothing Stores. For each muff, he drops a dollar into the jackpot. What he has left at the end of the questioning belongs to him. Winner of the jackpot is determined at the end of the program by having each contestant answer one question in writing. If more than one contestant gets the right answer, the money is split equally. AIR FAX: Broadcast Schedule: Sunday, 1:45-2:00 P.M. Preceded By: Madrigal Singers. Followed By: Green Bay Packers football game. Competition: Lead-off Man, Dugout Dope. Sponsor: Lawton Clothing Stores. Station: WTMJ, Milwaukee, Wis. Power: 5,000 watts. Population: 578,249. COMMENT: In addition to giving the popular quiz show formula a football theme, the sponsor has scheduled the program for airing just preceding the Green Bay Packers pro game on the same station, WTMJ, assuring himself a football-minded audience. Unions LABOR DAY PARADE More evidence of the increasing use of radio by Unions is the special event broadcast of a Plattsburgh (N. Y.) Labor Day Parade by local members of the Trades and Assembly Union. The program climaxed a full week of patriotic promotions on station WMFF, which included a broadcast from a local high school and special programs from the studio. Miss Edmundson: "During these fine warm days, the men in the family often become experts at getting out of the little housekeeping jobs they're supposed to do. So here's how one famous Home Relations Expert advises you to handle them. Never give them a job they don't like; instead give them some job you know they enjoy. And then, gently combine the pleasant with the unpleasant; they'll soon have to trim the lawn to make the garden look nicer . . . no matter how much they'd rather go fishing. (LAUGH.) Well, that's one way to keep the men of the house happy, but I'll wager a quicker and surer way is to serve them plenty of the summer-fresh fruit treats Broadcast Schedule: Monday, September 2. Sponsor: Trades 8C Assembly Union. Station: WMFF, Plattsburgh, N. Y. Power: 250 watts. Population: 13,349. COMMENT: Last month Radio Showmanship reported a program series started by United Mine Workers of Iowa. (See Radio Showmanship, Sept., '40, p. 25.) OCTOBER, 1940 63