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SHOWMANTIPS
How You Can Use These Programs
Backed With Showmanviews on Preceding Page
Gasoline
HOME TOWN EDITOR In these days of world-wide conflict, the appeal to civic pride can be employed to tremendous advantage in promoting a program. Local Chambers of Commerce readily supply information on their towns, are gladly furnishing historical and factual data. In return for this publicity they will, in most cases, lend a hand in exploiting the program in their town. A perfect tie-in is the mention of dealers' names in each community as it is saluted. Also newspaper ads and store displays in each town would greatly increase the program's listening audience.
AIR FAX: Broadcast Schedule: Monday thru Saturday, 6:45-7:00 A.M. Sponsor: Magnolia Petroleum Co. Station: KTSA, San Antonio, Texas. Power: 5,000 watts. Population: 231,542.
SAMPLE SCRIPT AVAILABLE.
Beuerages
GASLIGHTS AND BUSTLES The
title gives you the promotion theme. The entire show — Variety Hall, tickets (et al), should have that old-tyme flavor. The cast must wear the latest from Paris, 1898, and the sponsor's beverage should be there in all its glory. Clever opening week stunt: A boy and girl up and down Main Street in Gay Ninety garb and carriage. Prizes for spelling bee . . . old-fashioned Silver Dollars (not crisp new bills).
AIR FAX: Broadcast Schedule: Monday, 9:30
10:00 P.M.
Preceded By: Guy Lombardo's Orchestra
(CBS).
Followed By: Amos 'n Andy (CBS).
Competition: Historical Drama (NBC); Burns
and Allen (NBC).
Sponsor: Leisy Brewing Company.
Station: WGAR, Cleveland, Ohio.
Power: 5,000, day; 1,000, night.
Population: 878,429 (1940). SCRIPT AVAILABLE.
Sustaining
TONIGHT'S BEST STORY Definitely built to compete with any network show -, this program series should be given all the promotion at sponsor's command. Sunday radio sections should feature picture of author who is to be the L'uest of honor that week. Litcran reviewers of local newspapers will he glad to cooperate with advance reviews. School authorities and other influential, educational organizations will endorse and publicize the program in their bulletins.
AIR IAX: Hr,,„d,.iM S,l,,duli-: Tuesday, 9:159:45 P.M.
l'r,,,,J,J By: Dance Orch<1{ Fottowoi By: War Newi. Competition i Pulton I c«is iMiis News). S,ai„,„. HUN. New York. N. ^ /'«.». r. '>,()00 watu.
•opuUtiomt 7,3 i '>»oi. \i Di i [ON i RANS4 MPTION avaii am i
Groceries
(Wholesale) MARKET MELODIES Retail stores, benefiting greatly from a show of this type, should be headquarters for posters and handbills publicizing it. Individual dealers' circulars should contain a boost for the program. To interest dealers, a "stunt audition" should he Staged. On the opening day of the program, radios and lout! speakers should he placed in warehouses, on Loading platforms, and in auction rooms SO that wholesalers and their customers can hear the opening show.
AIR FAX: Bro.i<L.m SckomWtioi Monday thru Saturday, 8:45-9:00 A.M. Sponsor i Pitttbutgh Produce Wholesalers. Station: WWSW, Pittsburgh. fOWOTl 2S0 V..HI-..
Population: <»(>■>. *84 (1940). SAMP1 1 s< RIPT AVAILAHl 1
74
RADIO SHOWM ANSH I P